Associate Product Manager
• Influenced overall product strategy by analyzing impact of successive b2c platform iterations and competitive research• Developed new UX through A/B testing, mixed user research, and cognitive behavioral science principles• Created and prioritized new CX and UX journeys, via wireframing, prototyping, and repeated testing• Engaged upper-level stakeholders, supported Senior PMs, and cross-functionally led portions of teams for own projects • Drove 3 personalization products to finish; personally streamlined deployment and increased QA for future launches• Managed portions of B2C web, email, and mobile in all phases of SaaS product cycle and engaged in numerous enterprise product launches that would reach millions of global users• Handled software documentation, product specifications, and PRDs