Associate Product Manager
- Influenced overall product strategy by analyzing impact of successive b2c platform iterations and competitive research
- Developed new UX through A/B testing, mixed user research, and cognitive behavioral science principles
- Created and prioritized new CX and UX journeys, via wireframing, prototyping, and repeated testing
- Engaged upper-level stakeholders, supported Senior PMs, and cross-functionally led portions of teams for own projects
- Drove 3 personalization products to finish; personally streamlined deployment and increased QA for future launches
- Managed portions of B2C web, email, and mobile in all phases of SaaS product cycle and engaged in numerous enterprise product launches that would reach millions of global users