Michael Blankenship Email and Phone Number
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In higher education marketing, I have consistently reimagined obstacles as catalysts for innovation and growth. By guiding a talented team and spearheading strategic initiatives that push boundaries, we have achieved remarkable milestones: ↗️ Increased applications by 51% and deposits by 74% year-over-year for traditional undergraduate students at Houghton University, leading to the largest incoming class in six years (2023). ↗️ Grew headcount by 29%, exceeding enrollment goal every semester, at Northeastern Seminary (2019). ↗️ Outperformed prior year total gifts by 18% and increased the number of donors by 5% in Houghton’s one day giving challenge (2022), matching those results in subsequent years (2023, 2024). ↗️ Surpassed a modest fundraising goal by 92% during a day of giving at Northeastern Seminary (2019). My goal is to empower others while driving toward clear goals in an environment where innovative ideas thrive. At Houghton, we blend the rich history of our office—housed in the former auditorium of the oldest building on campus, famously the heaviest building moved in the U.S. in 1987—with a forward-thinking approach that consistently redefines expectations and makes a tangible impact.
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Head Of SchoolLima Christian SchoolHoughton, Ny, Us
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Director Of Marketing CommunicationsHoughton University Apr 2020 - PresentHoughton, Ny, UsIncreased applications by 51% and deposits by 74% year-over-year through the restructuring of the marketing department from a creative services shop to results-focused marketing team. Implemented new brand identity for transition from college to university and led marketing team to research, design and launch brand campaign. Executed marketing plan for annual one day giving challenges with an 18% increase in total gifts received on the day and 5% increase in the number of donors year-over-year (2022). Expanded marketing team to meet aggressive goals and introduce project management system to increase efficiency and teamwork. Collaborated across departments to equip brand ambassadors. -
Director Of MarketingNortheastern Seminary May 2018 - Apr 2020Rochester, Ny, UsRevitalized marketing and communications strategy to exceed all enrollment goals for the first year, achieving the largest incoming class in five years, surpassing the fundraising goal by 70%, and increasing the Seminary's following on social media by 106%. Implemented a new event strategy to raise brand awareness and generate new leads for enrollment and advancement. The revised strategy saw new contacts comprise more than 50% of event registrations and made the first profit for events in seven years. A redesigned website and navigational structure, a highly targeted digital advertising campaign, and the launch of a webinar series focused on addressing pain points of the Seminary's target demographic, further led to achieving all enrollment goals for four consecutive semesters. -
Marketing Communications ManagerRoberts Wesleyan College Feb 2016 - May 2018Rochester, Ny, UsDrove lead generation and enrollment through the development of strategic marketing content, including marketing automation, digital video, direct mail, email marketing, and web assets for all target audiences, including the traditional undergraduate, adult degree-completion, and graduate target markets. -
Content Marketing SpecialistRoberts Wesleyan College Sep 2013 - Jan 2016Rochester, Ny, UsProduced and curated content designed to drive engagement among target audiences for enrollment and advancement initiatives. Initiatives included: • Creation of a series of videos for a one day of giving campaign in March 2015 that exceeded the goal of raising $50,000 for student scholarships.• Optimization of web experience through placement of custom lead forms and the transition of content to new website design based on user experience, analytics data, industry standards, and competitor research, with an end result of improved website conversions.• Management of content for the College's Legacy 150 Campaign microsite to raise $42 million for student scholarships, the endowment, and a new Science and Nursing Center
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Technical Coordinator, Image Processor & Accuracy SpecialistPictometry International May 2007 - Sep 2013Hired as the first Technical Coordinator for the Geospatial Image Processing Department in 2013:• Analyzed department performance and performed large data queries to inform management decisions.• Redesigned department space to feature company products and innovations to touring customers and celebrate employee accomplishments with a Wall of Honors.Repeatedly hired on contract as an Image Processor & Accuracy Specialist between May 2007 and January 2013. During that time, I executed the consolidation and delivery of image libraries comprising 27% of populated areas in the U.S. for the company’s largest contract in 2009.
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Marketing Communications AssistantSt. Bonaventure University Aug 2011 - May 2013St. Bonaventure, Ny, UsProvided marketing expertise across University offices, including the Office of Marketing Communications, Advancement, Student Life, and the Career and Professional Readiness Center:• Redesigned numerous areas of the University website to improve readability and optimized content in collaboration with department chairs and area directors to increase student engagement.• Created engaging content, including promotional short films for University programs, eye-catching illustrations and infographics for use on the University website and print publications, and short advertorial text and news releases.• Presented resources and programs at university recruiting events and in classroom presentations.
Michael Blankenship Skills
Michael Blankenship Education Details
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Houghton UniversityPsychology -
St. Bonaventure UniversityIntegrated Marketing Communications
Frequently Asked Questions about Michael Blankenship
What company does Michael Blankenship work for?
Michael Blankenship works for Lima Christian School
What is Michael Blankenship's role at the current company?
Michael Blankenship's current role is Head of School.
What is Michael Blankenship's email address?
Michael Blankenship's email address is bl****@****nes.edu
What is Michael Blankenship's direct phone number?
Michael Blankenship's direct phone number is +158559*****
What schools did Michael Blankenship attend?
Michael Blankenship attended Houghton University, St. Bonaventure University.
What skills is Michael Blankenship known for?
Michael Blankenship has skills like Social Networking, Editing, Marketing Communications, Wordpress, Digital Media, Press Releases, Integrated Marketing, Photoshop, Final Cut Pro, Higher Education, Marketing, Email Marketing.
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