Michael Blankenship Email & Phone Number

Houghton, Ny, Us

Houghton, Ny, Us

Increased applications by 51% and deposits by 74% year-over-year through the restructuring of the marketing department from a creative services shop to results-focused marketing team. Implemented new brand identity for transition from college to university and led marketing team to research, design and launch brand campaign. Executed marketing plan for annual one day giving challenges with an 18% increase in total gifts received on the day and 5% increase in the number of donors year-over-year (2022). Expanded marketing team to meet aggressive goals and introduce project management system to increase efficiency and teamwork. Collaborated across departments to equip brand ambassadors.

Rochester, Ny, Us

Revitalized marketing and communications strategy to exceed all enrollment goals for the first year, achieving the largest incoming class in five years, surpassing the fundraising goal by 70%, and increasing the Seminary's following on social media by 106%. Implemented a new event strategy to raise brand awareness and generate new leads for enrollment and advancement. The revised strategy saw new contacts comprise more than 50% of event registrations and made the first profit for events in seven years. A redesigned website and navigational structure, a highly targeted digital advertising campaign, and the launch of a webinar series focused on addressing pain points of the Seminary's target demographic, further led to achieving all enrollment goals for four consecutive semesters.

Rochester, Ny, Us

Drove lead generation and enrollment through the development of strategic marketing content, including marketing automation, digital video, direct mail, email marketing, and web assets for all target audiences, including the traditional undergraduate, adult degree-completion, and graduate target markets.

Rochester, Ny, Us

Produced and curated content designed to drive engagement among target audiences for enrollment and advancement initiatives. Initiatives included: • Creation of a series of videos for a one day of giving campaign in March 2015 that exceeded the goal of raising $50,000 for student scholarships.• Optimization of web experience through placement of custom lead forms and the transition of content to new website design based on user experience, analytics data, industry standards, and competitor research, with an end result of improved website conversions.• Management of content for the College's Legacy 150 Campaign microsite to raise $42 million for student scholarships, the endowment, and a new Science and Nursing Center

Hired as the first Technical Coordinator for the Geospatial Image Processing Department in 2013:• Analyzed department performance and performed large data queries to inform management decisions.• Redesigned department space to feature company products and innovations to touring customers and celebrate employee accomplishments with a Wall of Honors.Repeatedly hired on contract as an Image Processor & Accuracy Specialist between May 2007 and January 2013. During that time, I executed the consolidation and delivery of image libraries comprising 27% of populated areas in the U.S. for the company’s largest contract in 2009.

St. Bonaventure, Ny, Us

Provided marketing expertise across University offices, including the Office of Marketing Communications, Advancement, Student Life, and the Career and Professional Readiness Center:• Redesigned numerous areas of the University website to improve readability and optimized content in collaboration with department chairs and area directors to increase student engagement.• Created engaging content, including promotional short films for University programs, eye-catching illustrations and infographics for use on the University website and print publications, and short advertorial text and news releases.• Presented resources and programs at university recruiting events and in classroom presentations.

Bachelor’S Degree, Communications, Psychology

Master’S Degree, Integrated Marketing Communications