Owned brand’s paid media planning and agency oversight – $9M brand and performance budget across Meta, YouTube, twitch, TikTok, and Snap – while continuing special projects such as launching brand’s first eComm-exclusive collection and managing brand’s Amazon marketing tactics.

Oversaw brand’s eCommerce content and messaging, from product and campaign launches to email and direct mail marketing. Also spearheaded special projects such as brand's first music collaboration, leading a cross-functional team from design and production through sales and activation.- eCommerce site saw 45% YoY growth starting in 2017- Rapper collaboration generated 230M earned media impressions from first-time outlets covering the brand (COMPLEX, BuzzFeed, Highsnobiety)

Responsible for social media while taking on additional digital work and special projects like reshaping the brand’s purpose foundation. - Digital expansion included brand's first paid social campaign and influencer program, consisting of a collective following of 550,000+.- Brand purpose activations resulted in 10B earned media impressions, $2M in donations, and collaborations with Metallica, Ram Trucks, and Old Rip Van Winkle Distillery over the coming years

Ran all things social media – from content strategy and benchmarking to community management and reporting. Organically grew social following to 500,000, led by >1,110% growth on Instagram.

Supported retail accounts in multiple chains of distribution across MI, IN, OH, and KY.- Performed seminars to ensure retail associates had relevant product knowledge and sales techniques to maximize sell-through- Analyzed SKU-efficiency to make appropriate recommendations for future footwear and apparel sales.