Michael B.

Michael B. Email and Phone Number

Marketing Manager - Allergy @ Perrigo Company plc
United States
Michael B.'s Location
Grand Rapids, Michigan, United States, United States
Michael B.'s Contact Details
About Michael B.

Michael B. is a Marketing Manager - Allergy at Perrigo Company plc. He possess expertise in social media marketing, facebook marketing, instagram marketing, twitter marketing, social media measurement and 19 more skills. He is proficient in Spanish.

Michael B.'s Current Company Details
Perrigo Company plc

Perrigo Company Plc

View
Marketing Manager - Allergy
United States
Website:
perrigo.com
Employees:
6044
Michael B. Work Experience Details
  • Perrigo Company Plc
    Marketing Manager - Allergy
    Perrigo Company Plc
    United States
  • Cat Footwear
    Senior Global Brand Marketing Manager
    Cat Footwear Jun 2022 - Present
    Rockford, Michigan, Us
  • Wolverine Boots & Apparel
    Senior Digital Marketing Manager
    Wolverine Boots & Apparel Jan 2020 - Jun 2022
    Rockford, Michigan, Us
    Owned brand’s paid media planning and agency oversight – $9M brand and performance budget across Meta, YouTube, twitch, TikTok, and Snap – while continuing special projects such as launching brand’s first eComm-exclusive collection and managing brand’s Amazon marketing tactics.
  • Wolverine Boots & Apparel
    Digital Marketing Manager
    Wolverine Boots & Apparel Sep 2017 - Jan 2020
    Rockford, Michigan, Us
    Oversaw brand’s eCommerce content and messaging, from product and campaign launches to email and direct mail marketing. Also spearheaded special projects such as brand's first music collaboration, leading a cross-functional team from design and production through sales and activation.- eCommerce site saw 45% YoY growth starting in 2017- Rapper collaboration generated 230M earned media impressions from first-time outlets covering the brand (COMPLEX, BuzzFeed, Highsnobiety)
  • Wolverine Boots & Apparel
    Senior Digital Marketing Specialist
    Wolverine Boots & Apparel Oct 2016 - Sep 2017
    Rockford, Michigan, Us
    Responsible for social media while taking on additional digital work and special projects like reshaping the brand’s purpose foundation. - Digital expansion included brand's first paid social campaign and influencer program, consisting of a collective following of 550,000+.- Brand purpose activations resulted in 10B earned media impressions, $2M in donations, and collaborations with Metallica, Ram Trucks, and Old Rip Van Winkle Distillery over the coming years
  • Wolverine Boots & Apparel
    Digital Marketing Specialist
    Wolverine Boots & Apparel Oct 2014 - Oct 2016
    Rockford, Michigan, Us
    Ran all things social media – from content strategy and benchmarking to community management and reporting. Organically grew social following to 500,000, led by >1,110% growth on Instagram.
  • Merrell
    Field Marketing Specialist
    Merrell May 2013 - Oct 2014
    Rockford, Michigan, Us
    Supported retail accounts in multiple chains of distribution across MI, IN, OH, and KY.- Performed seminars to ensure retail associates had relevant product knowledge and sales techniques to maximize sell-through- Analyzed SKU-efficiency to make appropriate recommendations for future footwear and apparel sales.
  • Patagonia
    Marketing Intern (Footwear)
    Patagonia May 2012 - Aug 2012
    Ventura, California, Us
  • Seyferthpr
    Public Relations Intern
    Seyferthpr May 2009 - Jun 2012
    Grand Rapids, Mi, Us
  • Spectrum Health
    Department Of Sustainability Intern
    Spectrum Health Jun 2011 - Aug 2011
    Grand Rapids, Mi, Us

Michael B. Skills

Social Media Marketing Facebook Marketing Instagram Marketing Twitter Marketing Social Media Measurement Facebook Marketing Product Marketing Marketing Communications Event Planning Microsoft Office Video Editing Brand Awareness Social Networking Sustainability Final Cut Pro Photoshop Public Relations Social Media Microsoft Powerpoint Microsoft Excel Adobe Photoshop Public Speaking Customer Service

Michael B. Education Details

  • Unc Kenan-Flagler Business School
    Unc Kenan-Flagler Business School
    General
  • University Of Michigan
    University Of Michigan
    Marketing And Communications With A Minor In Environmental Science

Frequently Asked Questions about Michael B.

What company does Michael B. work for?

Michael B. works for Perrigo Company Plc

What is Michael B.'s role at the current company?

Michael B.'s current role is Marketing Manager - Allergy.

What is Michael B.'s email address?

Michael B.'s email address is mr****@****ail.com

What is Michael B.'s direct phone number?

Michael B.'s direct phone number is +161645*****

What schools did Michael B. attend?

Michael B. attended Unc Kenan-Flagler Business School, University Of Michigan.

What are some of Michael B.'s interests?

Michael B. has interest in Innovation, Football, Basketball, New Technologies, Music, Tennis, Golf, Current Events, Movies, Media Of All Sorts.

What skills is Michael B. known for?

Michael B. has skills like Social Media Marketing, Facebook Marketing, Instagram Marketing, Twitter Marketing, Social Media Measurement, Facebook, Marketing, Product Marketing, Marketing Communications, Event Planning, Microsoft Office, Video Editing.

Who are Michael B.'s colleagues?

Michael B.'s colleagues are Tracy Marks, John Billman, Larry Crist, Helene Hägerström, Liz Hasson, Mauricio Antonio Diaz, Mikaela Villarreal.

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