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Highly motivated, goal-oriented leader and team player with a record of delivering targeted, measurable results in Fortune 500 companies. Skilled in marketing and communications programs that inform, motivate and engage key audiences. Strong organizational and project management skills. Adept at planning and program execution to enhance business results. Ability to build strong relationships with internal and external colleagues, partners and other constituencies to deliver results. Strong analytical and decision-making skills. Deep personal passion for philanthropy with an explicit understanding of the role of the organization and relationships in the community. Committed to the important responsibility of goodwill ambassador externally and internally.Specialties: Marketing, Communications, Public Relations, Community Relations
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Aerospace SpecialistGm Nameplate Jul 2014 - Aug 2016Seattle, Wa -
Marketer, Corporate Communicator, Storyteller, WriterMichael Broom Communications Jul 2012 - Jul 2014Bellevue, WaExtensive experience in leading the strategic direction and management of corporate communications including public relations, employee communications, and community relations to drive business performance over 27 years in Fortune 100 companies including Microsoft Alumni Association, GM Nameplace, AT&T, Honeywell, and The Boeing Company. Specialties included Corporate Communications, Public Relations, Employee Engagement, Executive Communications, Marketing, Social Media, and Corporate Philanthropy. -
Senior Marketing ManagerAt&T Mobility Jan 2008 - Jun 2012Redmond, Wa- Led and managed comprehensive online marketing programs supporting increased sales and customer satisfaction in retail stores and call centers nationwide. - Collaborated closely with national product development teams, regional marketing teams, retail and customer care leadership to develop and deliver strategic, targeted offers that meet the current and evolving needs of our diverse customer base, drive revenue and enhance customer satisfaction. - Continuously improved targeting and drive increased results.- Supported Employee Giving Campaigns and United Way of King County’s Day of Caring. -
Regional Director, Public Relations, WestCingular Wireless Dec 2004 - Jan 2008Redmond, Wa- Developed and implemented a comprehensive, strategic Public Relations program to help the region and markets meet/exceed financial, service quality and reputation goals.- Provided Region President (RP) and leadership team with communications counsel/support. Led three PR managers, each serving two Vice Presidents (VPs) responsible for multi-state markets. - Drove aggressive planning, execution, and results for media relations, employee communications, and community relations. Promoted/delivered messages from RP and VPs to employees regarding quarterly earnings, news releases/events, business performance, and employee recognition. - Helped West Region lead in key business metrics quarter after quarter, year after year. - Chaired regional United Way Employee Giving Campaign in 2005 – exceeded goals for participation and contribution. -Supported 2006 - 2008 Campaigns. - Promoted community programs in each market. Represented AT&T on United Way of King County’s Corporate Volunteer Council.
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Director, Pr/Communications, Wireless Network ServicesAt&T Wireless Jun 2002 - Dec 2004Redmond, Washington- Developed and implemented a comprehensive communications strategy and related programs to maximize the reputation of AT&T Wireless Network Services (WNS). - Engaged senior leadership team in a detailed program to inform, engage and recognize employees. - Helped achieve positive media coverage on continuous network improvement. - Provided communications leadership while AT&T Wireless was being acquired by Cingular. - Promoted community involvement; WNS employees out-performed all other business units.
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Director, Public Relations, Pacific Northwest/Headquarters MarketsAt&T Wireless Aug 2000 - Jun 2002Seattle, Wa- Developed and implemented a comprehensive communications strategy and related programs to maximize the reputation of AT&T Wireless Network Services (WNS). - Engaged senior leadership team in a detailed program to inform, engage and recognize employees. - Helped achieve positive media coverage on continuous network improvement. - Provided communications leadership while AT&T Wireless was being acquired by Cingular. - Provided leadership in community affairs; in 2003 and 2004 WNS employees contributed more than 28,000 community hours and out-performed all other company business units.
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Director, Corporate CommunicationsAt&T Wireless May 1997 - Aug 2000Kirkland, Wa- Led strategic national/local employee communications during rapid growth as we doubled our employee base to 20,000 people. Implemented first “web-based” communications for the company. - Planned/executed series of motivational all-employee meetings across the country with CEO. - Provided broad-based support to executive team and communications to their organizations.- Led PR and employee communications for acquiring Honolulu Cellular; defined best practice for acquisitions. Supported local/national media efforts.- Helped drive wireless employee satisfaction scores that were highest in the company.- Provided leadership and support for numerous new product launches including the explosive launch of AT&T Digital One Rate; achieved unprecedented coverage.- Supported local/national media efforts with industry analysts and presence at trade shows.
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Director, Corporate CommunicationsAllied Signal Commercial Avionics Systems Apr 1994 - May 1997Redmond, Wa- Provided leadership in a business with 4000 employees at multiple national/ international sites achieving $500 million in annual sales in numerous market segments.- Led team to achieve local/national/international media coverage including front-page feature stories in the Wall Street Journal and USA Today. - Improved processes and set leadership expectation for effective, ongoing employee communications; received highest scores in annual employee survey. - Led company’s headquarters community giving campaign; more than 95% of employees participated.
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Senior Manager CommunicationsThe Boeing Company Jun 1986 - Jun 1994Everett, Wa- Began in the Boeing Commercial Airplane Group providing writing/editing support, including newsletters, videos, sales presentations, and sales materials. Developed a monthly newsletter to engage leadership in a “Total Quality” culture.- Recruited to Computing Management Organization, communicating to a team of 500 employees and preparing speeches and presentations for the Vice President to deliver. - Hired to lead internal/external communications for the Fabrication Division with 17,000 employees.- Achieved unprecedented media coverage in local, national and international media. - Led crisis communications externally and internally. - Provided leadership in the division’s community involvement program: “ClubFAB.” - Led division’s Boeing 75th Anniversary celebration for 60,000 employees and family members.
Michael Broom Skills
Michael Broom Education Details
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3.8 Gpa
Frequently Asked Questions about Michael Broom
What is Michael Broom's role at the current company?
Michael Broom's current role is Michael Broom Communications.
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What schools did Michael Broom attend?
Michael Broom attended University Of Washington.
What skills is Michael Broom known for?
Michael Broom has skills like Leadership, Teamwork, Strategic Communications, Employee Communications, Corporate Communications, Media Relations, Public Relations, Spoksperson, Speech Writing, Marketing, Fundraising, Analytical And Decision Making Skills.
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Michael Broom
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Michael Broom
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Michael Broom
Driving Growth And Innovation: Experienced Business Development Manager Propelling Companies ForwardCharlotte, Nc
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