Michael Broom Email & Phone Number

Seattle, Wa

Bellevue, Wa

Extensive experience in leading the strategic direction and management of corporate communications including public relations, employee communications, and community relations to drive business performance over 27 years in Fortune 100 companies including Microsoft Alumni Association, GM Nameplace, AT&T, Honeywell, and The Boeing Company. Specialties included Corporate Communications, Public Relations, Employee Engagement, Executive Communications, Marketing, Social Media, and Corporate Philanthropy.

Redmond, Wa

- Led and managed comprehensive online marketing programs supporting increased sales and customer satisfaction in retail stores and call centers nationwide. - Collaborated closely with national product development teams, regional marketing teams, retail and customer care leadership to develop and deliver strategic, targeted offers that meet the current and evolving needs of our diverse customer base, drive revenue and enhance customer satisfaction. - Continuously improved targeting and drive increased results.- Supported Employee Giving Campaigns and United Way of King County’s Day of Caring.

Redmond, Wa

- Developed and implemented a comprehensive, strategic Public Relations program to help the region and markets meet/exceed financial, service quality and reputation goals.- Provided Region President (RP) and leadership team with communications counsel/support. Led three PR managers, each serving two Vice Presidents (VPs) responsible for multi-state markets. - Drove aggressive planning, execution, and results for media relations, employee communications, and community relations. Promoted/delivered messages from RP and VPs to employees regarding quarterly earnings, news releases/events, business performance, and employee recognition. - Helped West Region lead in key business metrics quarter after quarter, year after year. - Chaired regional United Way Employee Giving Campaign in 2005 – exceeded goals for participation and contribution. -Supported 2006 - 2008 Campaigns. - Promoted community programs in each market. Represented AT&T on United Way of King County’s Corporate Volunteer Council.

Redmond, Washington

- Developed and implemented a comprehensive communications strategy and related programs to maximize the reputation of AT&T Wireless Network Services (WNS). - Engaged senior leadership team in a detailed program to inform, engage and recognize employees. - Helped achieve positive media coverage on continuous network improvement. - Provided communications leadership while AT&T Wireless was being acquired by Cingular. - Promoted community involvement; WNS employees out-performed all other business units.

Seattle, Wa

- Developed and implemented a comprehensive communications strategy and related programs to maximize the reputation of AT&T Wireless Network Services (WNS). - Engaged senior leadership team in a detailed program to inform, engage and recognize employees. - Helped achieve positive media coverage on continuous network improvement. - Provided communications leadership while AT&T Wireless was being acquired by Cingular. - Provided leadership in community affairs; in 2003 and 2004 WNS employees contributed more than 28,000 community hours and out-performed all other company business units.

Kirkland, Wa

- Led strategic national/local employee communications during rapid growth as we doubled our employee base to 20,000 people. Implemented first “web-based” communications for the company. - Planned/executed series of motivational all-employee meetings across the country with CEO. - Provided broad-based support to executive team and communications to their organizations.- Led PR and employee communications for acquiring Honolulu Cellular; defined best practice for acquisitions. Supported local/national media efforts.- Helped drive wireless employee satisfaction scores that were highest in the company.- Provided leadership and support for numerous new product launches including the explosive launch of AT&T Digital One Rate; achieved unprecedented coverage.- Supported local/national media efforts with industry analysts and presence at trade shows.

Redmond, Wa

- Provided leadership in a business with 4000 employees at multiple national/ international sites achieving $500 million in annual sales in numerous market segments.- Led team to achieve local/national/international media coverage including front-page feature stories in the Wall Street Journal and USA Today. - Improved processes and set leadership expectation for effective, ongoing employee communications; received highest scores in annual employee survey. - Led company’s headquarters community giving campaign; more than 95% of employees participated.

Everett, Wa

- Began in the Boeing Commercial Airplane Group providing writing/editing support, including newsletters, videos, sales presentations, and sales materials. Developed a monthly newsletter to engage leadership in a “Total Quality” culture.- Recruited to Computing Management Organization, communicating to a team of 500 employees and preparing speeches and presentations for the Vice President to deliver. - Hired to lead internal/external communications for the Fabrication Division with 17,000 employees.- Achieved unprecedented media coverage in local, national and international media. - Led crisis communications externally and internally. - Provided leadership in the division’s community involvement program: “ClubFAB.” - Led division’s Boeing 75th Anniversary celebration for 60,000 employees and family members.