Building profitable sales with operators and distributors through an innovative product line.

Partner with independent foodservice distributors to grow market share in this $660 billion industry.Create go to market strategy with both foodservice and retail food distributors.Collaborate with distributors to drive profitability through vendor programs, logistics, sales training and merchandising effectiveness.

Strategic sales, marketing and category management consulting. Collaboratively build and launch the Food Fanatics program nationally. Program designed to bring culinary and operational consultation to our customers through digital and print media as well as culinary field experts.

Self-directed, innovative executive leading all aspects of marketing including training, customer events, general sales meetings and ‘go to market” strategies with an eye toward profitable sales growth in this $600M division.Led team of specialists, including Marketing, Business Solutions, Supplies & Equipment, Produce and four talented Culinary Specialists to continued success. Created, managed, coordinated and executed cross functionally, all sales and marketing strategies. Implement tactical plans that exceed company expectations while clearly understanding how to measure and communicate resultsOversaw marketing communications including private brand sales, public relations, advertising, white papers, trade shows, seminars and events, collateral materials, analysis and market research management, and digital media design and content.Created product marketing plans, including market segmentation, positioning and pricing alternatives for various markets and concepts. Conducted and analyzed market research to determine competitive landscape and understand customer voice.

Successfully led a group of 12 territory managers to routinely lead division in numerous key comparative metrics as a district including top selling margins, accounts receivebles, aged inventory and more. Continued sales excellence through consultative selling allowing larger drops and more profitable orders. Created many tutorials to help associates strategically utilize the order entry system to successfully drive division and corporate initiatives and build loyalty.

Successfully managed up to 20 associates in five years consisting of both veteran successful associates and struggling new hires. Excelled in training beyond product knowledge and supported the development of sales associates through training of sensible self directed business fundamentals

Was awarded the corporations “We’ve Thought of Everything Award” during my first year out of over 500 employees for thinking and going beyond to bring success to my role. Promoted twice in two years, I was recognized for my interpersonal skills and never being under 120% of my assigned quarterly booking quota. With a customer first mindset, was able to also deliver as promised to my groups booked while achieving sales and profit goals and driving business toward preferred dates for group business in property.