Michael Crank Email & Phone Number

Troy, Michigan, Us

Lead input, analysis, strategy, and perspective on the development and implementation of marketing strategy to C Suite Executive Leaders where I oversee 100+ senior living communities around the country. The objective is to build upon the clients rapid business growth while enhancing the frontline’s ability to deliver against targets additionally providing an excellent client experience. ★ Interpret & analyze digital data specifically Sales Force data, Google Ads data, and various other platforms to identify shortfalls and gaps while shaping strategy and influencing direction/decisions in digital experience across multiple marketing channels.★ Develop and lead marketing strategies through understanding and analyzing the client’s needs and preferences in order to provide sales presentations.★ Act as primary point-of-contact for the client’s executive teams supporting sales functions, conducting weekly presentations, and providing direct support.★ Journey with the client to identify current and upcoming trends to provide high performing digital marketing optimizations. ★ Assists in creating, editing, or reviewing both digital marketing materials and internal communications for all impacted audiences related to the initiatives to ensure their accuracy, message consistency and alignment with strategic direction.★ Partner with subject matter experts across the firm to deliver information and product recommendations to Marketing Leaders.★ Performs other related sales support and administrative duties and participates in special projects as assignedAccolades:• Successfuly Increased Client Conversion by 41% (YoY)• Developed Cost Calculator designed to increase lead qualification• Strategized and Lead the creation of the Referral Portal for StoryPoint Senior Living designed to increase Senior Living Referral Partners

Rochester, Mi, Us

Corporate Group Sales ManagerEstablish & maintain relationships with Local & Global Corporate Travel partners around the World. Foster relationships with each partner to understand their needs and provide memorable experiences and encourage both referrals and repeat business.★ Develop and lead sales strategies, operational strategies, and create a long-term vision for success.★ Represent the hotel in a wide array of public events and presentations, including salespresentations and public speaking engagements.★ Continuously network to foster new relationships, propel lead generation, & driveCorporate Group Room Sales.★ Generate new sales and business opportunities by providing robust post-sales support.★ Driving business opportunities and growth even during extreme market conditions to emerge as a leader in the industry.

Rochester, Mi, Us

Corporate Catering Manager for The Royal Park Hotel, ★ Compliment & Increase Royal Park Hotel's already stellar Brand★ Achieve and implement measurable results through developing annual sales and action plans.★ Identify & establish long lasting, trustworthy relationships within the Corporate Market in order to boost overall revenues and profitability★ Sell, plan, organize and execute Private Dining and Large Groups, specifically in the Corporate Market★ Identify and understand industry trends and shifts to continue to be the front runner in the luxury hospitality industry★ Generate referrals and acquire leads through networking and developing strategic partnerships★ Track and analyze sales data and figures, and produce reports on a weekly, monthly, quarterly and yearly basis★ Planning, Educating, & Managing multiple meetings and events for executive level clients★ Delivery every day luxury in the form of outstanding customer service and professionalism★ Identify and discerning the needs of our clientele to develop comprehensive menus, set ups, and functionality of their events, corporate meetings, seminars, & conventions

Dallas, Texas, Us

★ Manage Metro Detroit Market (Troy, MI), and Northeast Florida (Jacksonville, FL).★ Create, establish and build brand awareness across the region through leading Local Store Marketing.★ Achieve measurable results through developing annual sales and action plans.★ Meet sales goals and accomplish business objectives through prospecting, identifying, establishing and cultivating relationships with the Corporate Market.★ Sell, plan, organize and execute Private Dining and Large Groups, specifically in the Corporate, Financial, & Pharmaceutical industry, . ★ Generate referrals and acquire leads through networking and developing strategic partnerships.Track and maintain sales data and figures, and produce reports on a weekly, monthly, quarterly and yearly basis.

★ Provide operational growth and support for the catering and food service business with a corporate cafeteria and catering lines of business, and delivering $5MM in annual revenue.★ Deliver outstanding product management and operations leadership to execute 3K+ annual events.★ Manage large corporate accounts, including schools and corporate cafeterias to generate between $200K and $500K in revenue supplemented with $600K in catering/event revenue.★ Consistently identify prospective customers and establish contact with decision-makers.★ Deliver impactful presentations to distinguish services from competitors.★ Delivered $1.2MM in new accounts during 2017.★ Develop strategic growth plans to capitalize on consumer trends and industry projections.★ Engage technology skills to develop website and social media strategies.★ Strategize research campaigns for various ventures, driving brand awareness through effective marketing and branding campaigns.★ Developed and lead a top-performing team, identifying areas for training and development.

Hilton Head Island, Sc, Us

★ Served in multiple roles to deliver an outstanding guest experience and increased sales.★ Maintained a safe and operational facility.★ Retained accountability for all operations, food and beverage services.★ Directed the sales plan customer ticket office.★ Planned and organized special events, including menu coordination, purchasing and liaising among area hotels to ensure appropriate accommodations for discerning guests.★ Ensured personnel applied and maintained resort standards across the Sea Pines operation, coaching staff.★ Delivered multiple cost-savings results by developing and directing complex programs.★ Developed and implemented tools and best practices procedures to manage the compliance program.★ Played a key role in increasing passenger ticket sales by more than 18% through five consecutive years by developing/implementing creative and impactful marketing campaigns.★ Developed and nurtured local partnerships to generate $2.5MM in sales, ranking #1 throughout the company's 47-year history.★ Delivered a 22% incremental dinner revenue increase per passenger.

★ Managed events while operating two concession stands and a golf course diner.★ Drove brand awareness and distinguished operations through a highly competitive territory.★ Maintained precise inventory controls, executing ordering as needed to maximize ROI.★ Managed all administration and operations requirements.★ Identified, recruited and trained cross-functional staff.★ Directed kitchen activities to ensure food safety standards were maintained.★ Ranked #1 of 22 locations, securing a position as the first location to gain profitability through an eight-year history.★ Engaged in planning and execution of high-profile events, including Bark in the Park, 4th of July fireworks, and other events attracting 3,500+ attendees.

Hospitality, Tourism, Recreation Administration, Hospitality And Recreation Marketing Operations

Education record