Michael Cudmore Email & Phone Number

Toronto, Ontario, Canada

- Lead the data-informed strategy, brief writing, approval, and execution of brand aligned retail campaigns to grow and sustain Toyota purchase intent amongst automotive intenders.- Proactively work with key stakeholders (Zone offices, Marketing Sub Committee and Toyota Dealer Associations etc.) to maximize retail marketing effectiveness and encourage the.

Toronto, Ontario, Canada

- Study competitive landscapes and customer needs to fuel Toyota vehicle product planning cycle- Lead for multiple vehicle portfolios, responsible for current and future product planning- Subject matter expert on assigned product lines, competitors and customers- Information sharing cross-company, including field staff educating and raising product.

Toronto, Ontario, Canada

- Day-to-day lead for social media management and content development for Toyota and Lexus brands. - Work closely with multiple stakeholders internally and externally, executing social and content initiatives that support key product launches, sales goals and retention objectives.- Analyze campaign metrics and results while adjusting tactics to optimize.

- Work with Agency partners throughout creative development, execution and placement of key truck and SUV marketing initiatives- Plan and execute the development or acquiring of long, medium and short term launch and/or "always on" transmedia content that is on strategy and consumer relevant - Prescribe, follow and audit a highly disciplined approach to.

- Supporting the development and execution of integrated marketing plans to support Toyota brand and truck nameplate objectives- Co-lead development of briefing documents (IDT, Study Team, Agency, etc) to support launch and sustainment activities- Build strong and trusting relationships with external agencies, maximizing the effectiveness and efficiency in.

Toronto, Canada Area

• Assists in development and reporting of marketing insights that help direct branding and activation across all three TCI brands: (Toyota, Lexus & Scion)
• Quantitative research and reporting
• Qualitative research and reporting
• Collaboration with brand teams
• Liaise and align with National TDA networks for dealer marketing support

Toronto, Canada Area

- Toyota Colorama project: Acting liaison between Toyota Canada Inc and the vendor, providing updated information for creation and distribution.- Marketing fleet management: handle all fleet bookings; responsible for shipping vehicles throughout Canada for experiential events, coordinating fleet vehicle ordering for new model launches and partnerships..

Toronto

- Compile data of stocked beer, wine and spirits in a timely and efficient manner on prominent bars and restaurants within the GTA- Assist the company with building inventory management reports dealing with items such as lost prevention that save businesses upwards of $1000 dollars- Attention to detail, accuracy and time management tested daily through.

Toronto, Canada Area

- Assisted Marketing department with community outreach for TIFF Bell Lightbox Programming- Created unaddressed ad mail campaign for TIFF Kids program reaching over 155,000 homes- Wrote marketing copy and executed email campaigns for Subscription Series and TIFF Kids programming ranging from 2,000 to 35,000 recipients- Managed weekly website updates.

Toronto, Canada Area

- Administrative assistant within fast-paced offices of TV/Film productions including “Murdoch Mysteries”, “Citizen Gangster” and “The Colony”- Implemented accurate data entry and created distribution systems, sharing sensitive documents for 75 – 100 crew members including, production schedules, contracts, call sheets, and memos- Managed 5 accounts.

Bachelor Of Arts (Ba), Film And English Studies

Post-Graduate Certificate, Sport And Event Marketing

- Awarded "5 to Watch" scholarship by BMO Finanacial - Dean's List recipient