Michael Cudmore Email & Phone Number

Toronto, Ontario, Canada

- Lead the data-informed strategy, brief writing, approval, and execution of brand aligned retail campaigns to grow and sustain Toyota purchase intent amongst automotive intenders.- Proactively work with key stakeholders (Zone offices, Marketing Sub Committee and Toyota Dealer Associations etc.) to maximize retail marketing effectiveness and encourage the co-ordinated implementation of brand aligned tactical marketing programs.- Design and lead quarterly business review meetings and inspire, inform and enable Toyota Dealer Associations and Retail Marketing agency to develop a coordinated and brand aligned go-to-market approach that meets business objectives and priorities. Includes presenting, interacting and influencing with senior leadership and external stakeholders.- Data driven approach in leading the strategic development and execution of marketing communications and tactics to drive awareness and purchase consideration.- Partner with other departments/stakeholders (i.e. legal, incentives, TCCI, research, digital properties, etc.) to create relevant, compliant and impactful communications in market to achieve continued growth.- Provide leadership, coaching, and inspire motivation to Retail Marketing Coordinator.- Act as the marketing point of contact and initiation of key retail enhancements and business innovations that impact approach to consumer communications/engagement.

Toronto, Ontario, Canada

- Study competitive landscapes and customer needs to fuel Toyota vehicle product planning cycle- Lead for multiple vehicle portfolios, responsible for current and future product planning- Subject matter expert on assigned product lines, competitors and customers- Information sharing cross-company, including field staff educating and raising product awareness including challenges and opportunities- Product and Market analysis leading to creation of grade structures, packages, options, colours etc.- Work with USA and Japan counterparts in long-term vehicle development processes ensuring Canadian voice is heard.

Toronto, Ontario, Canada

- Day-to-day lead for social media management and content development for Toyota and Lexus brands. - Work closely with multiple stakeholders internally and externally, executing social and content initiatives that support key product launches, sales goals and retention objectives.- Analyze campaign metrics and results while adjusting tactics to optimize traffic, conversion rates and overall performance.- Delegate roles among team to provide engaging content with a strong brand voice for social media channels and synergy among all platforms.- Platforms include Facebook, Instagram, Twitter, Snapchat, YouTube, TikTok and Pinterest.- Responsible for community management, answer customer questions/issues in a timely manner.- Respond to consumer comments that lead to better engagement with our following and 'surprise and delight' our followers with gifts/prizes when warranted.

- Work with Agency partners throughout creative development, execution and placement of key truck and SUV marketing initiatives- Plan and execute the development or acquiring of long, medium and short term launch and/or "always on" transmedia content that is on strategy and consumer relevant - Prescribe, follow and audit a highly disciplined approach to marketing campaigns including broadcast, digital content, social, LCM, and print- Conduct consumer research and optimize based on insights- Monitor, plan and optimize vehicle budgets ensuring on time and on budget to plan

- Supporting the development and execution of integrated marketing plans to support Toyota brand and truck nameplate objectives- Co-lead development of briefing documents (IDT, Study Team, Agency, etc) to support launch and sustainment activities- Build strong and trusting relationships with external agencies, maximizing the effectiveness and efficiency in regards to media strategy, planning and buying as well as creative strategy and execution- Lead development of campaign timelines and KPI reporting in line with Marketing planning & performance objectives

Toronto, Canada Area

Assists in development and reporting of marketing insights that help direct branding and activation across all three TCI brands: (Toyota, Lexus & Scion)• Quantitative research and reporting • Qualitative research and reporting• Collaboration with brand teams• Liaise and align with National TDA networks for dealer marketing support

Toronto, Canada Area

- Toyota Colorama project: Acting liaison between Toyota Canada Inc and the vendor, providing updated information for creation and distribution.- Marketing fleet management: handle all fleet bookings; responsible for shipping vehicles throughout Canada for experiential events, coordinating fleet vehicle ordering for new model launches and partnerships. - Support Marketing Managers and National Manager with calendar management, travel reservations, meetings and event planning to include venue booking and catering.-Tracking MPO and estimates for Toyota, creating Purchase orders for national estimates and MPOs.- Updating Toyota marketing portal (Intranet) and infostream with current information on events, advertising campaigns, and advertising clips.- Assisting with Auto shows.- Provides administrative support to marketing department, ordering office supplies, expense reports, distribute department mail.

Toronto

- Compile data of stocked beer, wine and spirits in a timely and efficient manner on prominent bars and restaurants within the GTA- Assist the company with building inventory management reports dealing with items such as lost prevention that save businesses upwards of $1000 dollars- Attention to detail, accuracy and time management tested daily through precise data collection and completing audits under strict time constraints- Experience in using computer applications such as Pilot and Microsoft Excel - Building extensive knowledge of brands, markets, and distribution of beer, wine and liquor products

Toronto, Canada Area

- Assisted Marketing department with community outreach for TIFF Bell Lightbox Programming- Created unaddressed ad mail campaign for TIFF Kids program reaching over 155,000 homes- Wrote marketing copy and executed email campaigns for Subscription Series and TIFF Kids programming ranging from 2,000 to 35,000 recipients- Managed weekly website updates coordinating creative layout design and sign-off approval while ensuring copy aligned with campaign objectives and provided updated content for viewers- Maintained databases of targeted groups for campaigns as well as distributed marketing collateral- Managed a team of 5-10 volunteers, responsible for targeted distribution of marketing materials- Embraced tight deadlines, competing priorities, and budget limits in handling multiple projects

Toronto, Canada Area

- Administrative assistant within fast-paced offices of TV/Film productions including “Murdoch Mysteries”, “Citizen Gangster” and “The Colony”- Implemented accurate data entry and created distribution systems, sharing sensitive documents for 75 – 100 crew members including, production schedules, contracts, call sheets, and memos- Managed 5 accounts executing purchase orders, coordinating rentals for office and stationary supplies for 20-50 office employees - Effective communication by liaising with 13 departments, meeting needs and providing fitted solutions to issues such as rentals, equipment, and purchases- Organized and managed time effectively, meeting multiple deadlines daily- Earned Workplace Hazardous Material Information System (WHMIS) certification

Bachelor Of Arts (Ba), Film And English Studies

Post-Graduate Certificate, Sport And Event Marketing

- Awarded "5 to Watch" scholarship by BMO Finanacial - Dean's List recipient