Strategic Innovation and Marketing Consulting and Services

Start-Up MedTech Development Firm

Multiple strategic and execution education leadership roles including development of global Joint Recon, Spine, and Trauma customer and sales education strategy, content creation and management, reporting and analytics for learning experience platforms. Delivered through global governance, brand execution and Launch Excellence for new product introductions and priority programs.• Innovated in education delivery through global multidisciplinary Advisory Boards, new technology pilots (including virtual reality, telementoring, coaching) and development of personalized learning journeys to accelerate learning and deepen customer engagement.• Delivered new Learning Experience Platform to sales leadership and consultants through clear communication and content strategy aligned to business objectives, resulting in 98%+ participation globally.• Partnered with AO Foundation and internal stakeholders to gain strategic alignment, accelerate new product introductions, and strengthen relationship to drive significant collaboration and increased partnership value.• Launched global comprehensive, standardized Foundations Certification Pathway for sales team while building Advanced and Master’s program capabilities, resulting in standardized programs aligned to business strategies.• Aligned regional teams to commercial structure, improving net promoter scores of >90%.• Drove Ambulatory Surgical Center (ASC) education programs, leading to HCP / customer conversions.• Drove orthopaedic program and communications for AIS Channel / JJI collaboration for COVID-19, ensuring high global learner engagement and awareness for patient treatment during pandemic.

Developed and executed commercial strategies and portfolio development for NA, EMEA, and ASPAC regions, leadership of next generation hip program, management of new product pipeline and L&A activities. • Led direction of global Hip Programs including partnership with multiple internal and external stakeholders, delivery of financial plans, global scope definition, VOC activities, initial branding development, evidence generation plans, and surgeon selection process. • Oversaw brand strategy, L&A and portfolio activities, and business case development, resulting in market leading growth of over 5% for $1B portfolio.Group Product Director, Foot & Ankle, Trauma & Extremities 2006 - 2008Devised and launched market strategies and product introductions for established product lines, management of surgeon consultants, and analyses of license and acquisition opportunities. Led yearly strategic planning, analyzed and integrated multiple licensing, acquisition and development opportunities.• Managed diverse Foot & Ankle consultant group through significant business and market changes, resulting in strong engagement and retention.

Devised and launched market strategies and product introductions for established product lines, management of surgeon consultants, and analyses of license and acquisition opportunities. Led yearly strategic planning, analyzed and integrated multiple licensing, acquisition and development opportunities.• Managed diverse Foot & Ankle consultant group through significant business and market changes, resulting in strong engagement and retention.

Development and execution of market strategies, international product releases, field training, interaction with surgeon customers, and management of international team daily activities to achieve sales goals, resulting in above market growth.

Multiple roles - interfaced with HCPS, consultants, sales force, and Stryker divisions on product development and marketing and sales strategies of new technologies for orthopaedic marketplace.