I served as the Executive Vice President of Business Development, leading sales and marketing at BroadStar, a leading provider of fiber optic network solutions. In this role, I reported directly to the CEO and work led closely with the COO to shape and execute comprehensive strategies driving the company's growth and market presence.🚀 Key Responsibilities:Strategic Leadership: Spearheading all aspects of business development, sales, property relations, and marketing strategies to propel BroadStar's expansion and market share.Team Leadership: Managing a dynamic team of ten full-time professionals across marketing, sales, property relations, and property launch functions, providing guidance, mentorship, and fostering a collaborative work environment.Market Penetration: Driving initiatives to identify and capitalize on new business opportunities, cultivate strategic partnerships, and expand BroadStar's footprint in the fiber optic network industry.Client Engagement: Building and nurturing strong relationships with clients, stakeholders, and industry partners to ensure customer satisfaction, retention, and loyalty.Brand Development: Directing branding initiatives, promotional campaigns, and marketing efforts to enhance BroadStar's visibility, reputation, and market positioning.Performance Analysis: Conducting comprehensive market research, competitive analysis, and performance evaluations to optimize business strategies, identify growth areas, and drive continuous improvement.Cross-Functional Collaboration: Collaborating closely with cross-functional teams including operations, engineering, and finance to align business strategies, streamline processes, and achieve organizational objectives.

Working with small and mid-sized financial service companies to give them the ability to even the playing field with the large firms when it comes to recruiting top talent, offering large group benefits for employees, tax filing, top-notch payroll services, risk minimization and increasing compliance - giving them the time to build their internal culture and work on strategies to maximize revenue. TriNet's full-service HR solution gives fast growing financial firms access to human capital expertise, benefits, risk mitigation, compliance, payroll, and real-time, cloud-based technology all from one easy to use platform.Works with prospects and clients on strategic benefit funding programs and how to build HR automation into their FP&A.

This role worked directly with senior leadership and reported to the VP, Marketing. Participated in high level strategy sessions with the leadership team to build out virtual care and test kit business and engaged new partners on a daily basis. Provided regular feedback to the leadership team on ideas, challenges, trends and opportunities to pursue. Built out a successful conglomerate of Channel Partners to offer Helix Virtual Medicine to their patients and customers. Continuously updated, designed and implemented a Marketing Tool Kit to help ensure partner success. Created digital marketing materials to support each Channel Partners specific strategy by vertical. Collaborated with a 3rd party marketing agency to create insightful campaigns and help generate new virtual visits. Served as a liaison between Channel Partners and Implementation Team.Helped small and mid-sized businesses with an advanced virtual Workers Comp program that saved time and money while giving them quality care.

This role was responsible for working with businesses, individuals and government entities to help defeat the spread of COVID-19 and other airborne diseases by providing purified air and touchless anti-bacterial, alkaline and electrolyte enhanced water solutions to people where they work, play and live. We directly helped people who are susceptible to airborne contaminants and bacteria by giving them the ability to return to a robust life which is free from sickness.This role also managed all aspects of new business development, existing client management and large partnerships. Led the development, coaching and training of a sales team with the important mission to help our world return to normal so everyone can get back to the life they enjoy.

This role was responsible for strategic planning, relationship management and continued development of business partners. Lead administrator of Salesforce CRM for the entire organization. Created Salesforce dashboards, strategy, training and guidance around data integrity. Developed key business strategies that disrupted the financial market in the credit union space. Built new channels to further Alliant on the digital side to additional consumers while gaining buy-in from our business partners. This role had eight remote employees reporting to it across four different time zones.Responsible for all FP&A for the Relationship Management team cost center under Marketing. - Increased direct digital marketing efforts (e-mail and drip marketing) from 55,000 subscribers to over 150,000 subscribers.

Responsible for delivering best in class banking benefit program to Select Employer Groups for Alliant Credit Union - a national not-for-profit financial cooperative. Identified and acquired new partnerships with local and national employers (1,000 - 100,000 employees). Developed launch and resource plan for all new partnerships.Directly managed six remote employees across the country. Responsible for coaching, developing and assisting in the achievement of goals and objectives for National Account Executives and Strategic Partner Managers. Analyzed FP&A for the Business Development team to make recommendations to leadership on initiatives and projects for the upcoming fiscal year. Top Producing Regional Manager 2013, 2014, 2015 and 2016.

Ultimately responsible for driving branch performance results with strong individual sales performance and through direction, leadership, and execution of superior service and sales behaviors. Conducts outside sales efforts, as required, to bring in new primary relationships while maintaining and expanding existing personal and business banking relationships.Drives and coaches around activities of the entire team in order to meet/exceed 100% of branch sales goals while maintaining an operationally efficient and compliant branch. Ensures compliance with internal controls, operational procedures and risk management policies. Handled all FP&A as well as P&L for the branch cost center. Responsible for management of the entire branch. Directly manages seven employees, conducts performance reviews, new employee selection and performance counseling and coaching. Responsible for ensuring that all business transactions and practices in the individual's span of control comply with all regulations and the SunTrust Code of Conduct.- Increased branch scorecard from 1.25 to 3.90 in one quarter.

Acts as a Business Development Officer for the SunTrust At Work Program. Responsible for the growth of existing and prospective STI business relationships by offering the SunTrust At Work Program to eligible employees with goal of acquiring new consumer households, increase deposit balances, and provides relationship sales that meet the needs of clients. Promotes sales performance through onsite acquisition activities and product cross-sales. Works with local management to ensure performance goals are achieved and that the SunTrust At Work Program is fully integrated as a 360 relationship management cross sales tool across lines of business within the Region. Tiers of responsibilities are differentiated by company size and attributes.Mentor to SunTrust At Work Market Specialists and Branch Champions. This role supports SunTrust At Work efforts within the Augusta, Savannah and Southeast Georgia markets within the Georgia Region.- Top producing BDO for SunTrust in 2011 and 2012

Branch employee opening deposit accounts, consumer loans and other financial products. Licensed banker series 6 and 63, life, health and variable annuity.- Top producing licensed banker in the Savannah Market for 2010.

Worked with oil and gas companies to lease private and public land for oil and gas exploration.

Originated mortgages and had Desktop Underwriting duties. Built a pipeline through partnering with Realtors, builders and client referrals.

Originated mortgages and built a pipeline through Realtors, builders, branch referrals and referrals from other lines of business.