Dedicated Account Manager highly adept at multi-channel marketing, product management and product marketing. Excellent relationship building, problem solving and leadership skills, with experience in product management and vendor management. Highly effective in partnering with both internal and external teams towards achievement of organizational goals.PRODUCT MANAGEMENT: Developed and executed identity theft prevention/credit management product strategy for customized brands at financial institutions including Bank of America, HSBC and Wells Fargo, with member bases totaling 500,000. Developed detailed process flows for credit- related benefits to provide clarity to internal groups. Managed relationships with credit management and identity theft prevention vendors for product enhancement.CALL CENTER LIAISON: Created, maintained, and communicated call center project plans for smooth launch of major initiatives. Planned and facilitated monthly product update meetings and bi-annual product planning sessions ensuring communication of future marketing plans, product/benefit updates, retention efforts and call center metrics.BRAND ADVERTISING: Developed creative briefs, brand strategy, and other areas of strategic planning. Managed advertising plan including brand image, user image, and website.CONTACT: Michael_DeCarlo@hotmail.com
Listed skills include Direct Marketing, Crm, Customer Acquisition, Vendor Management, and 15 others.