As the senior manager of corporate communications and marketing research and insights, I oversee the company’s external and customer communications, thought leadership, market research, content creation, crisis management and reputation initiatives as well as its digital and social presence.

As an account manager, I worked with a variety of clients within the financial services sector including RBC and the Insurance Bureau of Canada. My responsibilities included:-- Project and account management; -- Strategic planning and developing clients' communication initiatives; -- Creating and developing strategy around new client campaigns;-- Developing and implementing executive visibility programs; -- Media relations; -- Designing and overseeing the creation of our clients' visual materials, including infographics, presentations and marketing materials;-- Creating communication materials including press releases, key messages and external reports;-- Conducting data analysis and research for client campaigns and mandates; and -- Designing external client materials.

As an account manager, I worked with a variety of clients within the investment and financial services sector including Canada Pension Plan Investment Board, Auspice Capital Advisors, the Equibit Group and PMI Canada. Most notably, I led all media relation efforts and outreach for the award-winning Royal LePage team, breaking every one of the company's previous media relations records by securing more than 2.3 billion media relation impressions on the year, and more than doubling the average amount of attention that any given report receives. My responsibilities included:-- Project and account management; -- Strategic planning and developing clients' communication initiatives; -- Creating and developing strategy around new client campaigns;-- Developing and implementing executive visibility programs; -- Media relations; -- Developing and executing upon our clients' investor relations programs;-- Designing and overseeing the creation of our clients' visual materials, including infographics, presentations and marketing materials;-- Creating communication materials including press releases, key messages and external reports;-- Conducting data analysis and research for client campaigns and mandates; and -- Designing all external client materials.

As a senior account coordinator, I work with a variety of clients within the investment and financial services sector including Canada Pension Plan Investment Board, Royal LePage, Purpose Investments, Liquidnet and Auspice Capital Advisors among others. My responsibilities included:-- Project and account management; -- Strategic planning and developing clients' communication initiatives; -- Developing and implementing executive visibility programs; -- Media relations; -- Creating communication materials including press releases, key messages and external reports;-- Conducting data analysis and research; and -- Designing all external client materials.

As a coordinator, I worked with a variety of clients spanning a number of sectors including TD Bank, Royal LePage, UGO, Purpose Investments, and Liquidnet.My responsibilities included:-- Project management; -- Developing IR materials and programs; -- Data analysis; -- Social media management;-- Creating communications strategies; -- Media relations; and -- Designing external client materials.

Kaiser Lachance is a boutique communications agency specializing in corporate, financial, and marketing communications. As a communications intern, I worked with a variety of clients including Sears Canada, Royal LePage, Sherritt International, Cogeco Data Services, and Morneau Shepell. My responsibilities and mandates included:-- Media monitoring;-- Helping with crisis management;-- Creating executive visibility programs;-- Social media management and developing social strategy;-- Working closely with account leads to develop communication strategies;-- Media relations;-- Press release composition;-- New business and client research; and -- Designing external company materials.

As the senior manager of public and investor relations at Canada's largest real estate firm, I oversaw Royal LePage's external communications, campaigns and investor relation program. My responsibilities included:-- Overseeing and composing reports, editorial content and news releases issued by the company; -- Enhancing strategies around the company's flagship reports; -- Creating and designing dynamic presentations for the company and its CEO;-- Composing matte stories;-- Media training the company's executives and key spokespeople;-- Designing the events team's new website;-- Overseeing and developing a strategy around the company's first foyer into advertising;-- Composing and designing all investor relation materials, including conference call scripts, quarterly results releases, investor decks and the company's AGM presentation; and -- Composing company-wide key messaging.

As the manager of public and investor relations at Canada's largest real estate firm, I oversaw Royal LePage's external communication and investor relation program. During my tenure, I enjoyed a great deal of success, breaking all former media relations records and ensuring the company's best year yet. My responsibilities included:-- Developing media outreach and executive visibility strategies and programs; -- Overseeing and composing reports, editorial content and news releases issued by the company; -- Media relations; -- Composing investor relation materials; -- Social media management; -- Working closely with, and managing the company's communications and design agency; and -- Creating company presentations and messaging

Royal LePage is Canada’s oldest, largest and most trusted real estate services provider. As a marketing intern, I created the company’s first-ever home and lifestyle magazine, the Royal LePage Home Magazine. Also, after taking control of the company’s Youtube channel, I managed to increase its number of subscriptions by 110% with the use of minimal resources. Other responsibilities included:-- Developing product launch strategies; -- Creating intro and outro videos for company content; and -- Producing internal video content

(Volunteer Position)Students Offering Support is a peer-to-peer tutoring service, which helps university students with their courses in order to support academic efforts in South America.My responsibilities included:-- Orchestrating three-hour psychological statistic tutorials; -- Designing take-home study packages for patrons; -- Acting as a link between tutors, professors, and the club’s management system; -- Ensuring the validity of tutorial materials; -- Promoting the session and brand; and -- Enticing others to join the club.

Direct Branding Force is an experiential marketing firm that specializes in event-based marketing. During my time with the company I worked on a variety of accounts, including Molson Coors, Magnum Ice Cream, Allan Big Foot Candy, Cineplex,and PC Financial.My responsibilities included:-- Managing a 4-person team of event marketers; -- Assigning duties and scheduling work; -- Motivating staff to increase group cohesion and efficiency; and -- Interacting with consumers in a variety of conventional, and unconventional settings in order to achieve positive brand recognition.