• Teach intro and upper-level courses on public relations, marketing and advertising.

• Oversee a 20-person team covering four departments (marketing, admissions, events, and operations), and manage annual $1.5 million marketing budget. • Repeatedly meet and exceed ambitious enrollment goals despite the significant challenges facing private, tuition-dependent institutions.• Define vision and lead execution of coordinated, multichannel marketing programs that include advertising, direct marketing, campaign planning, and rich online and offline content development.• Leverage data from customer relationship management system to set strategic direction for targeted geographical marketing campaigns that drive inquiries and assist in recruitment and retention.• Provide business units with the tools, resources, and value propositions necessary to implement cohesive, well-informed strategies linked to measurable results that support institutional objectives.• Use analytics and database segmentation to drive decision-based marketing programs, track and report on campaign results, and ensure highest return on marketing investment (ROMI).• Establish and carry out plan for university’s online content, including all affiliated websites and more than 250 social media sites (with 200,000-plus followers). • Improve team efficiency and effectiveness through collaborative leadership style and the integration of project management software.• Direct promotional videos highlighting the university, its programs, employees, alumni, and students.

• Served as university’s primary liaison with media outlets; authored articles to amplify university initiatives and advance its mission and strategic objectives.• Wrote and/or edited all presidential/C-suite correspondence and speeches.• Identified, developed, and authored content for a variety of channels, including, but not limited to, press releases, social media, email outreach, website, and other collateral materials.• Composed award citations to recognize accomplished alumni and prominent university partners.• Acted as institution’s primary photographer.• Managed and mentored all interns.

• Coordinated comprehensive branding strategy.• Oversaw budget for all marketing initiatives; negotiated media advertising rates.• Served as primary public spokesperson for company.• Designed all company magazines, newsletters, brochures, catalogs and advertisements.• Authored letters, columns and speeches for school president.• Provided support to Advancement, Admissions, Athletics and other school departments.• Quarterbacked website strategy (including complete redesign) and all online marketing campaigns.• Acted as point person for all matters of media interest, including crisis communications.• Served as moderator for yearbook club.

All duties listed under Public Relations Coordinator as well as:•Develop company website layout and overall function; page views increased by 98% in 2008•Conceive and execute e-marketing campaigns.•Play lead role in coordination of news conferences.•Create, distribute and assess online patron surveys.•Communicate company happenings to board members.•Draft newsletters and other correspondence for board chairman and company president.•Record and disseminate minutes for board of directors meetings.•Attend tourism meetings on organization’s behalf.•Present Artpark materials to numerous community leaders and government officials.•Delegate duties to college interns and park volunteers.

Public Relations Duties•Act as central company spokesperson for all matters of public interest.•Maintain constant communication with various members of the media.•Compose media releases of all season events; many printed in entirety by media outlets.•Perform on-air television and radio interviews to publicize events.•Coordinate media interviews between organization officials and celebrities.•Author correspondence with key media and community leaders.•Serve as liaison between company and various tourism, cultural and community groups.•Event multitasking includes photography, promotion coordination and media liaison.•Photograph indoor and outdoor events; many photos published in high-profile regional newspapers.•Research and compile performer information and photographs for press kits.•Compile records of all media coverage and submit detailed analyses for end of season report.•Update company telephone announcement in local tourism directory.•Pen editorials for company newsletters.Marketing Duties•Provide key input into all company marketing initiatives.•Negotiate advertising and printing rates.•Conceive print and radio advertisements.•Design and distribute promotional brochures, flyers, pamphlets, playbills and other peripheral materials.•Update company information on proper websites.•Update mailing lists and all related information.•Implement and monitor discount offers for park patrons.•Assist in design and layout of billboard.Development Duties•Serve as a liaison between company and corporate sponsors.•Formulate script and aid in coordination of sponsorship video.•Work with board leadership to orchestrate membership drives.•Construct and distribute membership brochure.•Design donation remittance envelopes.