Michael Irwin Email & Phone Number

San Diego And London

What I Wish I Knew is a podcast featuring life lessons from athletes, creators, entrepreneurs, leaders, and difference makers.

• Bottle Rocket Advisors is a consultancy focused on helping clients grow sales, improve effectiveness and profitability, and scale up. Ongoing business success often comes down to the convergence of three elements.
• Strategy that reflects genuine market opportunities and company capabilities.
• Culture evolution that empowers the best attributes of the collective spirit of your team.
• Execution plans with clarity, accountability, and collaboration.

Nashville, Tennessee, United States

Kano Laboratories is the maker of the Kroil brand of industrial and professional maintenance penetrants, oils, and lubricants.

Solana Beach, CA

Built start-up company to serve the needs of cyclists and retailers with purpose-built line of bike care products. The venture combined outstanding products, a well-respected brand, and a crew of passionate cyclists devoted to serving the cycling market. The unit was set up as a free-standing business with separate sales, marketing, supply, and support.

Along with its flagship WD-40 brand, the company markets nine other brands including 3-IN-ONE, X-14, 2000 Flushes, Carpet Fresh, No Vac, Spot Shot, 1001, Lava and Solvol. The company markets its products in more than 100 countries worldwide and recorded sales of $390million in 2015.Led a transformation of corporate and brand strategy that lined up.

Led financial operation for public company with $250M+ P&L and market cap of $700M+. Responsible for staff of 30 in finance, IT, analysis, and SEC reporting. Integrated three acquisitions that brought $100M revenue. Focused company on levers to create economic value, supplied robust reporting tools and delivered a 3 percentage point increase in return on.

Managed $100M+ brand, $12M marketing investment and marketing team of 7 covering North, Central, and South America. Served on company leadership committee as senior marketing officer. Led effective marketing efforts that shortened consumer repurchase cycle of WD-40. Conceived and initiated large-scale grassroots sales and marketing campaigns designed for.

Directed marketing efforts for North, Central, and South America. Worked with marketing team and agencies to inject humor and enthusiasm into our communications campaign. The resulting advertising won a Clio Award but more important, it rallied our people, and helped grow the automotive segment of our business by 30%.

Planned marketing strategy for WD-40’s largest market and achieved then-record sales for the brand. In the process, we developed an innovative way to educate consumers by working with independent authors on a book about WD-40. The book of product uses was featured in People Magazine.

Served as director of company developing the first multi-sport, multi-impact sports helmet with built-in two-way radio, Bluetooth, music, and cell phone connectivity.

Served in a variety of roles as financial analyst, sales representative, product manager, and business development manager.

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