• Delivering increase in revenue from previously stagnant markets by testing and developing localized, market-specific pricing• Introducing new subscription packages in order to meet the demands of customers worldwide• Developed additional micro-transactional packages to give customers the ability to access the content they want at different price points

• Grew year-over-year revenue by creating market behavior models and utilizing SQL and other analytical tools to provide insights to global business team• Created quarterly and annual growth models to deliver global and regional subscriber and revenue forecasts

• Produced daily, weekly, and monthly reporting for direct to consumer team and key stakeholders

● Performed in-depth analysis on data from key partners (e.g. Apple, Spotify, Google, Amazon) to identify major trends within the global digital music space.● Conducted monthly KPI tracking and reporting for the global business development team and c-suite executives.● Created financial growth models to guide negotiations for major partnership deals, generating over $50M for WMG.● Developed and updated company strategy models with new findings and updates, providing post mortems and performance evaluations on key partnership deals as the consumer and partner landscape changes.● Collaborated with data and research teams to create projections for the company’s three-year financial forecast.

● Performed data analysis to examine trends in developing markets, developed slides for PowerPoint and Keynote presentations to deliver to clients such as Spotify and SiriusXM, as well as internal department presentations.

● Handled day-to-day account management for 6 different accounts and provided reporting, analysis, and optimizations across PPC platforms, including Google AdWords and Bing Ads.