Michael J. Kopczynski Email & Phone Number

Waukesha WI

• Responsible for leading Custom Research Services. Reports to the Director of Surveys & Business Research.
• Stimulated significant growth of the Custom Research Services line of business bringing in $100,000 in revenue for the company by coordinating and executing custom research needs of members: interview stakeholders.
• As a senior staff member, assist in the development of survey team at MRA by integrating new analytical techniques and explain thinking behind to encourage insight led findings into research reports.

Milwaukee WI

• Responsible for driving market research and insight activities for Reader’s Digest, North America. Emerged as the sole market research resource after significant down-sizing. Revitalized the role of research as a key.
• Managed the market research function across all brands, product lines and business units for all RDA North America with customers, consumers, former customers and employees. Involved from strategic planning to.
• Partnered with executives, key marketing and editorial managers and other decision makers in confirming and establishing research needs of the company. Proactively identified research opportunities of strategic value.
• Collected competitive intelligence information used to support the development of strategic marketing plans.

Milwaukee WI

• Hired to transform market research at Reiman Median Group/Reader’s Digest Milwaukee using best practices methodologies. Reported to the Vice President of Market Research and in turn supervised a staff of two research.
• Managed the market research function (primary and secondary) in support of Reiman/RDA Milwaukee brands and product lines. Provided consumer led insight and action to editorial and marketing teams.
• Spearheaded the move of mail-based research to online significantly reducing research field time by 50% and cost (annual savings of $100,000 across all brands). Conducted head-to-head tests ensuring research findings.
• Created and maintained customer research panels aligned to customer database demographics significantly improving research field time and completion rates.
• Led annual tracking of customer satisfaction research for World Wide Country Tour business. Identified key drivers of satisfaction (and dissatisfaction) revealing strengths and opportunities for the business. Created.
• Challenged by low online conversion rates, led consumer based qualitative and then quantitative research to grow Taste of Home magazines’ digital presence (TOH.com) from 1M unique visitors to 11M unique visitors in.

Madison WI

• Reported to the Director of Strategic Research. Led primary research (quantitative and qualitative) with consumers, customers, former customers, sales force, and employees for each division to help them achieve.
• Led claims satisfaction and lost customer studies.
• Lead analyst on American Family’s segmentation study. Successfully managed project that eventually led the company to develop new products and services, advertising and promotions and pricing strategies that appeal to.
• Consulted with all department and division heads of American Family Insurance regarding research activities and methods. Sat as chair and member of many internal teams listened and advised on the potential contribution.