Michael Lafond Email and Phone Number

Michael began his career buying over $50MM in paid social ads for major brands including AT&T, AMEX, Trojan, TJX, and TIDAL. He then leveraged this experience at Adaptly, a social ads API ecosystem partner, where he expanded partner integrations to include new social advertising platforms such as Snap, Pinterest, LinkedIn, Reddit, and TikTok.After a brief stint at Accenture following Adaptly's acquisition, Michael joined TikTok. There, he focused on scaling their developer API-driven revenue and later helped establish the TikTok Creator Marketplace, a tool connecting advertisers with creators for native content in paid campaigns.Currently, Michael is building Roku Ads Manager, a self-service platform designed to help performance advertisers succeed in Connected TV (CTV) advertising.