Michael J Madigan Email & Phone Number

Detroit, Mi

Clients: Buick and GMC• Plan and execute all advertising activities in Michigan, New York, Indiana, and Pennsylvania markets.• Manage and direct ongoing communications between both the General Motors client and the dealer groups within each market.• Maintain a high level of progress and efficiency through the combination of a diverse advertising/marketing strategy to ensure results.

Dearborn, Mi

Clients: Ford and Lincoln• Oversee digital communications initiatives and strategy for Ford and Lincoln across the Northeast (New England, New York, Philadelphia, Baltimore, Washington D.C., Virginia).• Train and educate both agency teams and clients on the use and importance of digital communications, internet advertising and social media in the automotive industry.• Oversee and present digital metrics reports to client, evaluate overall performance, key learnings and make recommendations accordingly.• Implement Social Media initiatives and integrate with traditional media, events, contests and existing digital technologies.• Explore and develop new and emerging technologies for advertising and customer relationship management purposes.

Philadelphia, Pa

Clients: Ford and Lincoln Mercury• Plan and execute all advertising activities within the Philadelphia Region (Philadelphia, Harrisburg, Wilkes Barre/Scranton DMAs); 140 Ford and LM dealers.• Interact daily with key Ford and Lincoln Mercury Dealer Committee members, Ford Regional and Divisional personnel.• Continuous progression towards a more effective and efficient business model. Maintain a strict focus on anticipating client's current and future needs.• Execute various digital marketing initiatives to meet client objectives. Analyze current and future projects, and an understanding of proper tactics to take in order to obtain the necessary results.• Knowledge of media, media planning, and strategy.

Dearborn, Mi

Client: Ford• Central point of information for all Ford dealer groups across the country.

Greater Detroit Area

• Gathered information regarding possible work in client’s homes and estimated cost in order to draft invoices for the client.• Primary focus was heavy client interaction and sales.