Michael Maggs Email & Phone Number
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Michael Maggs is listed as Product Marketing Consultant and Owner at Triforma Consulting, based in Seattle, Washington, United States. AeroLeads shows a matched LinkedIn profile for Michael Maggs.
Michael Maggs previously worked as Member - Product Marketing professional network at Product Marketing Alliance and Partner Go-to-Market (GTM) Consultant at Triforma Consulting. Michael Maggs holds Bachelor Of Arts (B.A.), English Language & Literature from University Of California, Berkeley.
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About Michael Maggs
To understand why I am drawn to Product Marketing consider the following:I believe you grow the business by focusing on delivering real value to the customer and taking the long view of the relationship……I enjoy being the Voice of the Customer, meeting them where they are and where they hope to be...…I am animated by problem solving, the more ambiguity involved the better. It taps into my curious nature, accesses my logical and analytical side while also leveraging my creativity and intuition.So, it makes sense that Product Marketing speaks to me: (1) it sits at the intersection of the Product Management, Sales, Marketing, and Customer Success functions, (2) collaboratively applies a holistic engagement model with those functions to engage the customer, and (3) it leverages my strengths.In my career, I’ve been fortunate to have the opportunity to build partner Go-To-Market strategies and programs for companies representing every layer of the B2B cloud stack. Along that journey I’ve developed skills ranging from sales and partner enablement, content creation, market and customer segmentation, data analysis, messaging and positioning, cross-functional collaboration, and more.This is value I bring to any Product Marketing role and will continually do so as I both refine these skills and build new ones. But what differentiates me? What *unique* value do I offer? I think if you asked anyone I’ve worked with, chances are they would say it is that I approach problems differently than most and communicate the complex simply. I am a non-linear thinker, often connecting seemingly disparate data points that others might miss. I also have an innate talent for translating complexity and abstract concepts into simple stories and sound bites. I use both to great effect by creating strategic vision that is easily executed to grow revenue and product adoption. A unique perspective to growing the business.It's what I see as differentiated about me.Skills & StrengthsGo-to-Market Strategy | Collaboration | Communication | Messaging | Value Proposition | Sales Enablement | Positioning | Cross-functional Team Leadership | Use Cases | Scenarios | Market Analysis | Competitive Intelligence | Problem Solving | Product Launch | Data Analysis | B2B | SaaS | Cloud Computing | AWS I am looking to expand my professional network and explore new opportunities. I can be contacted via email (michaelmaggs@gmail.com), phone (206-883-9044), or LinkedIn private messaging.
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Michael Maggs work experience
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Member - Product Marketing Professional Network
CurrentThe Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth. Join our Slack community and never miss out again!Want to see us do it? Watch the video below:point_down:Video Tutorial
Partner Go-To-Market (Gtm) Consultant
Current- I own and operate this consulting firm that provides business growth and product marketing solutions for startup and early stage B2B cloud companies. In collaboration with internal teams, I develop and execute.
- Improved a client’s qualified leads 15% by producing a GTM strategy that focused on sales engagement and outreach within high-affinity user and industry segments and prioritized use case scenarios optimal for service’s.
- Enabled a client’s commercial launch by acquiring 20 customers from pre-defined market segments, creating an early adopter sales program, and spearheading customer onboarding.
Alliances Executive - Service Providers Gtm
- What made this role compelling was the opportunity to help Customer Success leadership get comfortable with letting partners be introduced into the customer relationship and take on tasks traditionally performed by.
- Created the company’s first standard Service Partner alliance strategy and led the implementation.
- Dramatically reduced customer churn by recruiting effective professional services partners for each customer segment.
- Rapidly grew a partner pipeline through the development and launch of sales assets in collaboration with Sales, Product Marketing and Partner Revenue teams.
- Cut the partner technical training process by introducing a repeatable, scalable process.
Director – Cloud Service Provider (Csp) Go-To-Market (Gtm)
- This role provided me an opportunity to learn how to drive revenue growth by selling directly to (as opposed to 'through' or 'in conjunction with') channel partners. There were two complexities presented in this.
- Exceeded quotas every year by utilizing data-driven quarterly sales program adjustments.
- Reduced time-critical pricing decisions by evolving the ad-hoc process to a defined framework.
- Managed a portfolio of partners that represented 43% the company's annual revenue.
- Exceeded Q4 revenue target by creating a successful rebate program.
Product Marketing Manager - Windows
I would characterize this role as fighting an uphill battle as a late entrant to a market defined by network effects. Propelled by concerns over losing share in the consumer and education segments to tablets, Windows 8's UI was built to mirror the UX of the Apple and Android mobile platforms. The reason this market is defined by network effects is that.
Director Of Business Development - Partner Go-To-Market (Gtm)
- I was recruited into this role to help standup the nascent strategic alliances with Cisco and Wipro. What made this opportunity exciting was a combination of building solution sales alliances where no clear synergy.
- Facilitated millions of dollars in partner influenced ARR by leading weekly sales readiness and feedback sessions.
- Reduced customer acquisition costs (CAC) by spearheading creation of partner technical readiness in collaboration with Customer Success and Finance.
Director Of Global Partner Strategy & Programs- Windows Azure
- I was chosen to be a founding member of the Windows Azure (now Microsoft Azure) business team. My responsibility was to define, launch, and oversee the initial global partner strategy and programs for its commercial.
- Completely reimagined Microsoft's traditional global partner strategy as part of Azure’s initial business leadership team.
- Eliminated enterprise sales obstacles by through an initiative to identify and measure the ROI of target workloads and translate those findings into use cases and scenarios.
- Enabled the company to exceed the partner-influenced enterprise revenue target by focusing GTM exclusively on SIs and SaaS ISVs.
- Accelerated launch of Azure Marketplace by facilitating partner feedback program with that products marketing and engineering teams.
Director Of Product Management - Windows
- Windows is a mature business but it's hardly boring when it had a consumer SKU map that created pricing conflict with its lucrative Enterprise licensing model and a material piracy issue in emerging markets. I had the.
- Successfully grew the Windows 7 update retail business in the EMEA by reducing pricing.
- Increased licensing revenue in emerging markets areas by introducing an innovative OEM rebate program.
- Eliminated revenue risk by cancelling an unprofitable program from another division by using data analysis to successfully challenge the assumptions in their revenue forecast.**Prior to this, I held the positions of.
Michael Maggs education
Bachelor Of Arts (B.A.), English Language & Literature
Devops Fundamentals & Aws Solutions Architect, Computer Software Engineering
Frequently asked questions about Michael Maggs
Quick answers generated from the profile data available on this page.
What company does Michael Maggs work for?
Michael Maggs works for Triforma Consulting.
What is Michael Maggs's role at Triforma Consulting?
Michael Maggs is listed as Product Marketing Consultant and Owner at Triforma Consulting.
Where is Michael Maggs based?
Michael Maggs is based in Seattle, Washington, United States while working with Triforma Consulting.
What companies has Michael Maggs worked for?
Michael Maggs has worked for Triforma Consulting, Product Marketing Alliance, Highspot, Skykick, and Microsoft.
How can I contact Michael Maggs?
You can use AeroLeads to view verified contact signals for Michael Maggs at Triforma Consulting, including work email, phone, and LinkedIn data when available.
What schools did Michael Maggs attend?
Michael Maggs holds Bachelor Of Arts (B.A.), English Language & Literature from University Of California, Berkeley.
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