Chief Financial Officer
CurrentBack in the day of print, publishers knew and understood their readers and advertisers. They had huge direct sales staffs to sell all the ads sprinkled around their content. The revenue from that and from subscriptions allowed them to deliver us local, national and world content that we could trust, enjoy and get smarter from. Then the internet and the cookie and the ad-tech stack blew that model all away. Our eyeballs were auctioned off at the lowest possible price, and cookies follow us everywhere. Today, publishers receive as little as $0.30 on every $1.00 spent to get your attention. Well,... Permutive is here to change that. Permutive puts publishers back in control of their revenue by enabling them to reach, understand and monetize 100% of their audience while respecting consumer privacy. We are built on the core principle of responsible marketing, which includes privacy, consent and transparency. Our Audience Platform empowers publishers and advertisers to responsibly activate audiences without any third-party cookie access to personal data. And we do it better and faster (1 to 2 milliseconds) than anyone else. Permutive is proud as hell to be one of Y Combinator's Top 150 companies of all time. And to be trusted by the world’s largest publishers and advertisers, including News Corp, Financial Times, Sky, Warner Brothers / CNN / TVN / ESPN, Hearst, BuzzFeed, NPR, Penske Media, Future plc, The Guardian, Vox Media, Insider, Hubert Burda Media and Condé Nast International,.. And the list goes on.