An experienced business leader in strategic marketing, innovation and market research who now runs an insight-led capability development agency that operates worldwide. Its focus is inspiring commercial teams in market-driven companies to develop their capability to attract consumers and build a loyal following to their brands, products or services. A first-class honours graduate, Michael’s early career was at AC Nielsen, Mars, Diageo and Dentsu Aegis. He has lived and worked based in the UK and USA, and in roles involving leading people across Europe, Russia, Latin America and Asia.He also mentors those working in market research and insight, helping them to make a bigger contribution to their business. And has written many articles on the effective use of consumer-based inspiration, as well as being a co-author of a book, “Rigorous Inspiration”. Its focus is to provide the practical principles and know-how for leading profitable commercial change inside companies.