Michael Connor Email & Phone Number

Cupertino

San Jose, Ca

Spearheaded key aspects of Cisco’s GTM strategy and execution for Cisco's $2 billion Cloud-Based Collaboration business (accelerating sales out of the traditional capacity). I develop programs and collateral to support sales teams, and create business models, and messaging for early stages of direct selling. I own development and execution of the Cisco Sales Enablement plan for Cisco Spark. I serve as a liaison between Product Marketing teams and customers, and create vertical and… Show more Spearheaded key aspects of Cisco’s GTM strategy and execution for Cisco's $2 billion Cloud-Based Collaboration business (accelerating sales out of the traditional capacity). I develop programs and collateral to support sales teams, and create business models, and messaging for early stages of direct selling. I own development and execution of the Cisco Sales Enablement plan for Cisco Spark. I serve as a liaison between Product Marketing teams and customers, and create vertical and line-of-business GTM plan. Recent successes:❖Developed and executed the Sales Enablement plan to train Cisco’s world-class sales team on its latest innovative Cloud solution – Cisco Spark. Co-created field awareness / enablement process for the continuous development environment.❖Created Cloud Practice Builder tool to assist partners in transition from selling equipment to selling SaaS solutions. ❖Worked with Cisco Capital to create equipment and service bundle with a single monthly fee, streamlining marketing initiatives and simplifying ordering/billing options as a result Show less

San Jose, Ca

Led critical Go-To-Market activities for the BE6000 product. I developed a global market map for sales teams to identify high-potential, cross-sell opportunities, and planned and executed channel workshops, advisory councils, product promotions, and partner demand generation campaigns. I was also the GTM lead for the Service Provider route to market. I served as a key liaison between Cisco Sales, Channel Partners, Product Management, and Engineering teams to ensure alignment of the product… Show more Led critical Go-To-Market activities for the BE6000 product. I developed a global market map for sales teams to identify high-potential, cross-sell opportunities, and planned and executed channel workshops, advisory councils, product promotions, and partner demand generation campaigns. I was also the GTM lead for the Service Provider route to market. I served as a key liaison between Cisco Sales, Channel Partners, Product Management, and Engineering teams to ensure alignment of the product roadmap. I am proud to have:❖Played key role in growing Collaboration Technology group from $25M to $400M in 3 years through enablement and incentive activities; created workshops to educate partners. Facilitated double-digit and triple-digit growth in 12 consecutive quarters. ❖Generated ~20% of total BE6000 revenues by leading cross-functional team to drive adoption ofBE6000 via global Service Provider route to market. ❖Led business case for development and launch of innovative cloud portal to simplify the deployment of BE6000. Decreased product costs and increased competitiveness within the market. Show less

San Jose, Ca

I joined the innovative, dynamic team to expand Cisco’s presence in the Small Business segment, and managed all phases of the product lifecycle for the UC 320 including forecasting, supply chain management, and mapping out routes to market. I led interdisciplinary teams that included Product Marketing, Engineering, Customer Service, Global Sales, Finance, and Supply Chain, sent products to partners in beta mode and consolidated all feedback. Among my accomplishments:❖Created innovative… Show more I joined the innovative, dynamic team to expand Cisco’s presence in the Small Business segment, and managed all phases of the product lifecycle for the UC 320 including forecasting, supply chain management, and mapping out routes to market. I led interdisciplinary teams that included Product Marketing, Engineering, Customer Service, Global Sales, Finance, and Supply Chain, sent products to partners in beta mode and consolidated all feedback. Among my accomplishments:❖Created innovative approaches to product/GTM simplification (streamlined licensing, simplified collateral, intuitive interface) by leading detailed partner / customer field trials and soliciting feedback. ❖Improved the Group’s relevance in Healthcare and Financial Services verticals through developing partnerships with companies in these segments. Show less

San Jose, Ca

I was recruited and brought on board to Cisco’s pioneering Linksys BU (focused on IP Telephony solutions for the SMB market) to develop and execute marketing program. I formulated a program that included collateral and syndicated web development, partner demand generation funds, sales incentives, and advertising initiatives. My achievements include:❖Secured funding from Corporate Marketing to create comprehensive joint marketing program that drove success for Linksys One Solution.

San Jose, Ca

I was recruited and hired to manage service creation and joint marketing activities with Cisco Powered Network (CPN) partners. I worked jointly with service providers to gauge market opportunities and create new Cisco-based services through development of Market Service Description (MSD), and managed a $1.5 million budget to drive demand generation with 3 of Cisco’s top service provider alliance partners (AT&T, SBC, BellSouth). Past successes: ❖Achieved 16-to-1 return-on-investment for… Show more I was recruited and hired to manage service creation and joint marketing activities with Cisco Powered Network (CPN) partners. I worked jointly with service providers to gauge market opportunities and create new Cisco-based services through development of Market Service Description (MSD), and managed a $1.5 million budget to drive demand generation with 3 of Cisco’s top service provider alliance partners (AT&T, SBC, BellSouth). Past successes: ❖Achieved 16-to-1 return-on-investment for campaigns (up to 35-to-1 on selected campaigns). Executed seminars, Cisco Days, executive briefings, service workshops, tradeshows, CPN marketing/branding, and other worldwide programs that created a Cisco preference in the market and drove revenue growth. ❖Drove maximum value for Cisco Powered Network partners by collaborating with the service provider channel and direct sales teams, and multiple internal groups. Show less

Dubin, Ca

Product Manager/Channel Account ManagerPacific Bell Network Integration (PBNI) I generated $1 million in incremental revenues within 1 year by designing and implementing the company’s Internet Access Pak Program. I set up vendor relationships to manage logistics, and created sales qualification process for bundled offers.

San Francisco, Ca

I consulted on network designs, qualified opportunities, and served as the primary customer service contact for multinationals in the U.S.

San Francisco, Ca

I developed business and marketing plans for Sprint Business sales to the Asian community. I consistently surpassed sales quota objectives, and was the top seller for 3 consecutive months.

San Pedro, Ca

I developed the sales channel to support sales of EVA's initial routes in N. America. I negotiated special prorate contracts with North and South American airlines.

Bachelor'S Degree, Lewis And Clark College, Portland, Or Bachelor Of Arts In East Asian Studies; Minor In Economics

Activities and Societies: Foreign Students Association

Education record

Coursework: • Business and Technical Models of Cloud Computing • Product Marketing for High Tech • Fundamentals of Data Communications