Responsible for setting the strategic direction for marketing, communication, and crisis management. Serves as a strategist and catalyst for the University’s initiatives. Reports to the president and works closely with the provost. Serves as a member of the President’s Executive Team. - Serves as an advisor to the president and other senior administrators to provide thoughtful leadership on marketing and public relations matters. Responsible for internal advisory group development to support marketing and communication initiatives.- Responsible for content of internal and external written communications. Manages and coordinates all internal communications from the president to students, alumni, faculty, and staff.- Serves as the chief communication officer for the University when dealing with crises and matters reflecting on the University's public image. Prepares executive communication when necessary. Works closely with the Texas A&M University System to proactively develop, coordinate, and maintain communication planning and strategies that include media, government relations, crisis communication, and general communications to the University and communities served. - Manages the University's media relations, both proactive and reactive. Builds a reputation among media that A&M-Commerce is a go-to source for expert comment on current news topics.- Develops, articulates, and leads a vision for the brand to the University’s stakeholders. Develops a data-driven comprehensive strategic, integrated marketing plan to support marketing and communications initiatives for the main campus, six extended sites, and the Dallas site. - Manages a full-service marketing and communication team that includes graphic designers, photographers, social media coordinators, website design team, digital marketing team, and videographers. Manages agencies and contracted services and personnel as appropriate to support the work of the unit.

- Managed a full-service internal creative/marketing team and orchestrated all marketing for the system, both regionally and nationally. Controlled a $12.3 million annual marketing budget.- Directed creation of the messaging, branding, and placement of all marketing, including website, digital, radio, Television/cable, print, direct mail, outdoor, and transit.- Developed strategic and tactical plans for digital (earned, owned, and paid) media transformation.- Transitioned media mix from traditional focused to a micro-targeted approach, resulting in a 32.5% reduction in marketing spending while maintaining an essential organic lead flow.- Negotiated and executed all media buys, resulting in a 15% savings on each Production Order Request (POR). Analyzed and optimized media buys and campaigns against Key Performance Indicators (KPI) to optimize Return on Investment (ROI).- Collaboratively worked with deans, department leaders, and other stakeholders to ensure their marketing and communications needs were being met.- Well-versed in emerging and evolving marketing technologies, including over-the-top (OTT), mobile, Internet Protocol (IP) targeting, geo-framing/fencing, reversed append, and native ads.- Internal subject matter expert in the use of multichannel marketing and its importance to micro-targeting.

- Grew division from seven students and three courses to over four thousand students (including part-time, full-time, and deployed military) with four hundred internally designed and developed courses. Promoted the identification, development, and implementation of new programs, onboarding one of the top tuition generating programs. Developed and implemented strategic marketing and enrollment plans to increase revenue. - Supervised the daily operations of the division, including marketing, enrollment, financial planning, retention services, academic services, instructional design, registrar, accreditation, regulatory, compliance, and career services. - Developed the strategic marketing plan and managed the design, content, and implementation of the online division’s marketing campaigns, including TV/cable, radio, print, emails, website, and billboards. - Developed strategic and tactical plans for digital (earned, owned, and paid) media transformation, and negotiated and executed the media buys. - Responsible for the overall enrollment management of the division, with the division becoming the second most profitable in the system. - Steered the division through two learning management system searches and transitions. - Established a multi-tiered retention structure, resulting in a retention rate 16% above the national average based on RNL statics. Developed retention policies, procedures, and best practices. - Managed the human resource functions of the division to ensure a safe and dynamic work environment while managing both in-person and remote. - Coordinated with deans and department leaders to hire and train adjunct professors and subject matter experts to provide a positive learning experience for students. - Modernized cost containment measures. Negotiated and executed all contracts. - Facilitated relations with the learning management system provider (Blackboard) to ensure stability and functionality.

- Pioneered business and marketing strategies, policies, Standard Operating Procedures, and enrollment process for the newly-established online division. Spearheaded establishment of best practices to solidify cohesive strategies to meet the challenges of working in a virtual environment.- Coordinated with the marketing department to create effective marketing.- Established and maintained an assertive, goal-oriented admissions team that achieved start targets.- Increased student population and revenue each year.

- Responsible for growth of new student population. Supervised the admissions team in the enrollment process for allied health programs. Partnered with the medical and dental committees to support their acceptance process.- Mobilized department personnel to build a strong and goal-oriented team and guided development, release, and marketing of new programs.

- Ensured achievement of start goals. Scrutinized start projections, including contact, interview, application, and cancellation rates.- Developed an assertive and goal-oriented admission team and implemented programs for staff’s professional development. Conducted regular staff meetings to ensure a cohesive strategy, provide product knowledge, and review enrollment data.- Aided in roll-out of numerous new programs.

- Responsible for product mix, sell-through, and profitability of the division. Controlled multi-million-dollar marketing budgets.- Supervised the design, content, production, and placement of television, radio, and print (including catalog) marketing.- Hired, trained, coached, and managed sales and service teams.