Michael Johnson Email & Phone Number

Louisville, KY, US

Commerce, Texas, US

Responsible for setting the strategic direction for marketing, communication, and crisis management. Serves as a strategist and catalyst for the University’s initiatives. Reports to the president and works closely with the provost. Serves as a member of the President’s Executive Team. - Serves as an advisor to the president and other senior administrators.

- Managed a full-service internal creative/marketing team and orchestrated all marketing for the system, both regionally and nationally. Controlled a $12.3 million annual marketing budget.- Directed creation of the messaging, branding, and placement of all marketing, including website, digital, radio, Television/cable, print, direct mail, outdoor, and.

- Grew division from seven students and three courses to over four thousand students (including part-time, full-time, and deployed military) with four hundred internally designed and developed courses. Promoted the identification, development, and implementation of new programs, onboarding one of the top tuition generating programs. Developed and.

Louisville, Kentucky, US

- Pioneered business and marketing strategies, policies, Standard Operating Procedures, and enrollment process for the newly-established online division. Spearheaded establishment of best practices to solidify cohesive strategies to meet the challenges of working in a virtual environment.- Coordinated with the marketing department to create effective.

- Responsible for growth of new student population. Supervised the admissions team in the enrollment process for allied health programs. Partnered with the medical and dental committees to support their acceptance process.- Mobilized department personnel to build a strong and goal-oriented team and guided development, release, and marketing of new programs.

Louisville, KY, US

- Ensured achievement of start goals. Scrutinized start projections, including contact, interview, application, and cancellation rates.- Developed an assertive and goal-oriented admission team and implemented programs for staff’s professional development. Conducted regular staff meetings to ensure a cohesive strategy, provide product knowledge, and review.

- Responsible for product mix, sell-through, and profitability of the division. Controlled multi-million-dollar marketing budgets.- Supervised the design, content, production, and placement of television, radio, and print (including catalog) marketing.- Hired, trained, coached, and managed sales and service teams.

Post-Graduate Certificate, Digital Marketing

Master Of Science In Management

Bachelor Of Arts In Education