Michael Johnson Email & Phone Number

Walnut Creek, Ca, Us

Salt Lake City Metropolitan Area

Salt Lake City Metropolitan Area

Salt Lake County, Utah, United States

Oversee and ensure the successful execution of all implementation phases which include co-defining project plans, requirements, and scope, working with stakeholders, and preparing communications. Support business and technical teams to ensure on time delivery and completion of each project phase. Provide digital marketing and communications consulting to various clients. Areas of focus include digital marketing and software and technology projects. Partial client list includes Elabs, dear jane Inc. and Johnson-Condon Engineering.

Greater Salt Lake City Area

Developed marketing and advertising strategies to increase retention (repeat and incremental purchases) and drive loyalty of our existing customers across all channels, focusing on digital channels. Understood and helped develop segmentation strategies; use internal analytics and data resources to filter and target appropriate segments and to improve personalization at every touchpoint.Worked with senior leadership and identified opportunities and gaps for various business-oriented projects, helping formulate solutions to meet the business needs. Focused on internal and external projects that improved strategic and tactical capabilities. Managed communications and worked with Marketing, Sales, Service, and IT. Identified a comprehensive list of impacts, risks, and requirements for any given project, and managed the project to completion.Responsible for co-hiring and consulting with external Marketing and Advertising agency (Click Here Digital) to assist with digital marketing and advertising campaigns. Analyzed KSL.com data and analytics and provided management with data regarding lead conversion, website traffic and inventoryDeveloped and produced sales tracking reports that had been submitted to and adopted by the current Marketing/Advertising agency to utilize for their clients. Provided agency with digital content outlines, photographs, and graphic displays. Utilized and monitored various technologies including Google Analytics, and Social Media Marketing (Facebook, Instagram, and LinkedIn)Worked closely with marketing department to develop plans for content creation for corporate website, email campaigns, and collateral. Developed reports in real time and automated processes which saved the company $30K per month. Built dashboard to show metrics and key performance indicators & sales/trend/forecasting reports

Greater Salt Lake City Area

 Managed all aspects of the Internet Sales department including sales, digital marketing and day to day operations. Recruited, hired, trained and managed new sales team. Worked with Marketing department to develop marketing and advertising strategies which increased website traffic and brand awareness, and generated leads. Offered creative input for website design and layout.  Generated NVDR, Internet Lead performance BDC (Business Development Center) and ROI reports to help executives with business forecasting. Worked with data to create models and programs that captured knowledge and insight. Produced real time accurate reporting and analytics.  Monitored social/review platforms (Facebook, Google, Yelp, Twitter, and Instagram).  Monitored website and updated it with current inventory. Utilized Google Analytics and Ads monitoring to track and monitor data and make improvements to the website.  Partnered and consulted with sales representatives and management to discuss pricing and delivery of new products.  Understood all current new car and pre-owned manufacture and captive lender programs and rates.

Salt Lake City, Utah

 Ranked top Internet Salesperson and #3 Salesperson in the dealership. Generated $400K per month in sales. Marketed four national Brands, and 160 different product lines via the internet. Performed extensive research and efficiently matched consumers with the right product. Recognized as Product expert on CRM (DealerSocket).

Greater Salt Lake City Area

Provided fast and efficient service for all customers. Managed the flow of customers and oversaw service process.

Greater Salt Lake City Area

Answered customer inquiries from multiple sources quickly and accurately. Built customer relationships that remained strong and lasting.Operated autonomously.Determined needs and wants of the customer and assisted in matching them to the right vehicle. Negotiated sales contracts.

Greater Salt Lake City Area

Sold cars to the general public. Communicated up to date product information. Took customers on test drives.Sold 10 cars per month and trained new hires.Established customers trust.

Park City, Utah

 Introduced and sold 60-80 categories of footwear products to hundreds of customers generating up to $68K in sales per month. Responsible for training new hires. Created attractive displays to promote the sale of merchandise and maintained inventory. Communicated ongoing sales and product promotions to customers which helped with their buying decisions.

Park City, Ut

Sold 60-80 categories of footwear products to hundreds of customers per day. Created attractive displays to promote the sale of merchandise on a regular basis.Restocked, organized and maintained inventory.Communicated ongoing sales and promotions to customers and helped with their buying decisions, which resulted in increased sales.

Park City, Utah

 Provided personalized service for boot fittings and ski set-ups. Supported retail sales of ski packages. Communicated information regarding local Park City attractions, dining, and ski/snowboard activities.

Oakland, Ca

Worked with Civil Engineers. Edited and revised construction documents and plan sets.

Oakland, Ca

Delivered construction materials to job sites. Drove forklift. Cleaned and painted equipment. Utilized various power tools. Assisted mechanics and welders with equipment repair.

Oakland, Ca

Delivered construction materials to job sites. Drove forklift. Cleaned and painted equipment. Utilized various power tools. Assisted mechanics and welders with equipment repair.

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Associate Of Arts - Aa, Business Administration Emphasis In Marketing

General Education