Global Medical Device Commercialization | Market Creation | Marketing & Product Development Experienced marketing executive with expertise in global medical device commercialization developing innovative growth strategies that drive revenue.Based on an engineering background with an MBA in Marketing, my 20+ years of experience draws from various areas that include Key Opinion Leader (KOL) development, upstream product development and lifecycle management, and downstream marketing including product launch, clinical sales training, advertising, social media, and digital marketing. With leadership experience in both privately financed growth and commercial stage medical device companies, I enjoy converting technology into a product for the right patient and customer.Specialties: Strategic Business & Marketing Planning, Brand Management, Business to Business Marketing, Channel Development and Co-op Marketing, Key Opinion Leader (KOL) Development, Budget Management, Digital Media, Social Media, Tradeshows & Events, Content Marketing, Integrated Campaign Planning, Direct Response Marketing, Lead Generation and Conversion, Marketing Automation, Website (development, management, optimization). Medical Device Product Launch. Start-up and high growth organizations.