Michael Draper Email & Phone Number

San Antonio, Texas, Us

•Lead UX writing for the CoPilots Design team, focused on USAA’s safe driving app and digital experiences. Lead UX writing for the CoPilots Design team, focused on USAA’s safe driving app and digital experiences.•Create and maintain the style guide for USAA’s safe driving program communications.•Support the AEM migration by updating and creating .com pages to fit new designs and CMS systems.•Onboard and mentor new and junior digital content writers.•Edit and standardize UX content across teams to ensure consistency in multi-line experiences.

Charlotte, North Carolina, Us

* Develop and execute content strategies that drive awareness, adoption, and engagement while driving home the voice and tone of Truist.* Write, design, edit, and test content for desktop and mobile applications.* Partner with product owners and managers, UX and UI designers, developers, researchers, and other key stakeholders to deliver distinctive client experiences.* Standardize content across digital experiences by providing documentation for user flows, ensuring UX and UI designers add accurate content to Figma files.* Analyze, plan, and deliver content to meet business goals for aligned teams. Including executing content design, user research, content guidelines, special projects, and content delivery processes.

San Antonio, Texas, Us

* Collaborate with digital product owners, marketing, legal and compliance, design and department leads to create content aligned with business initiatives and omnichannel messaging strategies.* Create and follow a page-level storytelling content strategy for an incredible member experience.* Develop content with SEO, member, and competitive research. * Enforce and follow USAA style and brand guidelines.* Review, line edit, copy edit and create content for user flows, error messages, CTAs, microcopy, emails, SMS messages, and UI for web and USAA app.

* Design engaging home pages, services pages, about pages, bios, product descriptions, case studies, CTAs and microcopy with strategic user experience writing* Collaborate with web designer to create wireframes, user flows, messaging and content hierarchy for UX design* Host kickoff discovery sessions with stakeholders ranging from business owners, CEOs, brand managers and marketing directors, identifying business goals and brand values* Direct SEO with keyword research, local SEO, on-page SEO, monthly Ahref audits and long-form blog posts* Educate clients on proper information architecture, CMS organization, and SEO best practices. Create personalized training videos on how to update and maintain websites and CMS for clients * Train writers on outlining articles for SEO optimization and content creation, manage team content calendar * Audit brand assets and existing google analytics, social media and SEO data, conduct competitor research using 2+ google tools, Yelp and Reddit and execute customer surveys using mailing lists* Conduct, analyze and apply research to create brand assets and optimize SEO content and UX focused websites * Develop value propositions and mission statements, identifying desired audiences and establishing brand voice through personality, tone and market research* Act as project manager, owning scheduling, client relations and invoicing for 12+ design projects

Los Angeles, Ca, Us

34 credits. Small screen. Big screen. I worked on some excellent projects. I had a scene in a Netflix film where I pointed a shotgun at Kevin Costner and Woody Harrelson. Ask me about what Kevin told me my first day on set.I also produced two independent films. *Lighter People*The Space Between WordsHere’s my IMDb, a fun scene with Chris Klein (of American Pie fame), and a sizzle reel.

New York, New York , Us

I sang for two RIPPIN rock bands. I performed hundreds of live shows and produced four albums, two music videos, and one mini-documentary. * coordinated studio times with audio engineers* kept production on schedule and under budget* coordinated distribution (licensing, iTunes, Spotify, MySpace, and physical CDs)* coordinated press releases with PR firms* coordinated photography and film crews for media materials* designed merchandise and promotional materials in partnership with a graphic designers* helped book tours and coordinated with various promoters, club owners, bookers, and bandsI licensed and featured our music in feature films, several MTV shows, a Breaking Bad promo, and several video games for Nintendo and Xbox. I also got a questionable tattoo of a T-Rex eating a cheeseburger.