Responsible for discovering and drawing out our next strategic opportunity across both the UK and EMEA, increasing revenue, and shaping both short and long-term business strategy through a deep-dive analysis of complex and varied financial, customer and demand-level data (SQL). Within this role I was tasked with extracting and analysing key supply and demand data, covering themes such as; understanding customer behaviour, inventory management, demand modelling / identifying emerging trends, sales channel analysis, and revenue optimisation, in an attempt to identify strategic opportunities and build the subsequent projects and tools that allowed us to execute against them.

As part of this role I was accountable for the optimisation and growth of three key revenue units within Groupon's UK business. I was tasked with undertaking deep-dive analysis in order to provide recommendations for how we could improve each and every component of our business process, including; detailed campaign analysis to identify our top performing inventory per category and per merchant, understanding the most profitable sales channels for each of our top inventory and guiding our marketing team for how we could capitalise on this, and running ad-hoc analysis and providing detailed recommendations as to why certain inventory's profitability was not in line with expectation.

My role as a City Planner involved high-pressure decision making, engaging with a twenty person sales team across multiple locations, and the ownership of extensive monthly revenue targets.Within this role I was responsible for the continuous optimisation of the sales team's daily focus, ensuring that their activities were not only of a sufficient potential and aligned with the region's supply/demand opportunities, but that they also allowed us to fulfill our strict daily and weekly deadlines. An analytical mindset, as well as an ability to bring my team onside to deadlines that didn't necessarily impact them on an individual level, and where they trusted and respected my decisions, allowed me to succeed in this role.

Responsible for researching and analysing the key drivers behind a successful Groupon marketing campaign, including extensive price point, location, and margin analysis to derive the optimal sale price, highest potential margin, and current supply gaps across a range of categories. I worked closely with our regional sales team to ensure that all consultants were up to speed with the data and learnings that I had discovered, and assisted them in building this into their core sales pitch.

I attained a position on the IBM Industrial Placement program that formed my third year at university. I was employed as a ‘Junior Consultant’ within the Physical Asset Management team. The team focused on planning, procuring, delivering and managing the array of physical assets that a client requires for their business. Within this role I faced many client focused tasks, including managing client teams through their engagement with an element of business process re-design. I also designed and administered a report that tracked high-risk opportunities and analysed potential sales for the senior partners. I was employed to manage and co-ordinate the logistics and implementation of a re-location project that saw a team of over forty employees relocate to a new business environment and become accustomed to a new way of working as part of a cost-saving / efficiency initiative that centralised the administrative duties of two local councils and a police force.Throughout the program I worked alongside both senior directors and professional clients.