Market Research, Marketing, and Sales Strategies that Produce Quantifiable Results in B2B (SMB, Mid-Market, and Enterprise) and Consumer Markets

Go-to-Market Consultant: New Services

Led SMB product marketing function -Marketing-Product Development and Management-Demand Generation-Distribution and Partnership Development-eCommerce-Sales Enablement-Digital Marketing

Developed the Go-to-Market strategy for a new division targeting the SMB market included marketing, media, positioning, sales, distribution, new product conceptualization, product marketing, market research and competitive analysis.

The market leader in providing comprehensive technology service solutions for consumers and SMBs, including a SaaS-based Service Delivery Platform, mobile and desktop apps, a scalable workforce of technology specialists and proven expertise in program design and execution. Significant accomplishments included:-Creation of corporate re-branding campaign including new website-Creation of corporate marketing plan and budget for 2013-Development and execution demand generation program-Business development initiatives

A leading provider of online, mobile and point of care clinical solutions for healthcare SMBs and digital marketing platform for pharmaceutical companies.Significant accomplishments--Established strategy, plans and budgets to exceed revenue targets.-Created webinar program targeting pharmaceutical firms that delivered over 200 high caliber leads, generating over a million dollars in incremental revenue-Dramatically improved the awareness of Physicians Interactive for pharmaceutical companies through a strong PR, awards and public speaking program.-Successfully launched new digital marketing services such as an in-apps mobile advertising network, Tomorrow Networks and an eCouponing program with Allscripts.-Led multi million dollar corporate re-branding initiative including agency search & selection-Established lead generation program leveraging white papers and proprietary research.-Led marketing for Health eVillages, a non-profit affiliate of Physicians Interactive. -Developed innovative marketing plan to launch unique physician iPad application-Led social media strategy to create awareness and leads generation (LI, FB, twitter)

Premium Technology Services for Retail, OEM, ISP & Telco PartnersSignificant accomplishments--Drove the growth of the largest technology support subscription program in the U.S. -Developed sales and marketing plans for key customers including AT&T, Cox and Verizon. -Create successful AR program and garnered considerable PR coverage.-Led channel partner lead generation programs.-Directed corporate marketing; events, webinars, social media and digital media. -Drove repositioning and rebranding of company to establish a new category.-Created consumer and SMB marketing programs for channel partners

Online Remote Computer Support ServicesSignifiant accomplishments--Drove successful execution at OfficeMax leading to a doubling of company sales.-Launched consumer premium technology service channels for Comcast and Cox.-Created consumer and SMB marketing programs for channel partners

Led marketing of multi billion dollar division serving the needs of SMB's and Corporations for office supplies and technology servicesSignificant accomplishments--Drove strategy that led to a 20% plus growth for Staples private label brand. -Launched successful new “Digital Print and Copy Division”; exceeded revenue plan.-Responsible for marketing and sales support for a highly successful inside sales group.

Corporate officer and Executive. Managed several divisions, corporate sales and marketing and consumer marketingSignificant accomplishments--Doubled revenue over two years.-Managed corporate sales teams across eight company divisions.-Drove growth of the largest consumer subscription based college loyalty program in the U.S.-Developed revenue producing partnerships with New Balance, General Motors and P&G. -Rebranded the company to integrate eight companies together.

Category Director for $260 million segment, responsible for product development and marketingSignifiant accomplishments included:-Grew overall category revenue by 20% in first year, more than ten times industry average.-Launched the Reebok Traxtar, the world’s first interactive computerized shoe. In the first six months following introduction, Traxtar become the best-selling shoe in its category, outselling Nike three to one. -Promoted and received North American award for revenue impact.

Direct product development and marketing for $400 SMB million segmentJoined Polaroid in 1988 as regional sales manager, held numerous positions of increasing responsibility in marketing, sales and new business development. Final position was Executive Director responsible for category management, product development and marketing for $400 million dollar division serving the needs of heavy users. Responsible for the growth of the worldwide healthcare imaging market. Holder of healthcare imaging patent.