Michael Plunkett Email and Phone Number
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Michael Plunkett personal email
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Michael Plunkett phone numbers
I am a thoughtful problem solver who uses data and technology to tie business strategy to outcomes. I specialize in growing analytics departments through knowledge management, developing data roadmaps, delivering insights, and creating effective KPI measurement strategies. My institutional domain expertise enables the ability to bridge technical and business teams. Offering strategic data guidance to empower data-driven teams in a flexible, supportive, and collaborative manner.Competencies:1. Data and Analytics- Data Analysis- Big Query / SQL- KPIs & Metrics- Measurement Strategy- Data Reporting- Cloud Computing2. Marketing- Digital Marketing- Ecommerce Optimization- SEO & SEM- Customer Acquisition- Brand Awareness- Paid Display Marketing3. Operations- Knowledge Management- Operational Leadership- Tagging Implementation- Media Traffic and Ad Serving- Agency and Vendor Management4. Leadership- Team Leadership- Training & Mentoring- Effective Hiring PracticesTechnical Applications: - Adobe Analytics, GA4, Google Analytics / GA4 (GA360); Google Ads; Google Search Console; Doubleclick Ads Manager, Google Cloud Platform (GCP) - Tableau, Looker Studio - Salesforce, Sailthru, Marketo, Facebook Ads, LinkedIn Ads, Trade Desk - Jira, Confluence, Appsflyer, Brandwatch, Comscore, Optimizely, CrazyeggConnect with me or reach me at mediaplunk@gmail.com
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Director Marketing AnalyticsShop Your Way Jun 2021 - PresentHoffman Estates, Illinois, Us
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Vp, Digital Marketing ManagerNorthern Trust Asset Management Mar 2019 - May 2021Chicago, Illinois , UsSupport asset management marketing division through use of analytics and data strategy to make data-driven decisions a reality. Aggregate and report marketing data, manage knowledge, develop and plan KPIs and metrics, discover insights, and develop campaign tagging strategy.• Improved line of business (LOB) insights for strategic planning and decision making with automated data feeds.• Optimized creative via development of micro-feedback playbook by gathering quantitative user sentiment data across digital touchpoints.• Broke down silos of cross-team support models with launch of community of practice for Northern tableau users to share knowledge and resources. -
Director, Strategy & AnalyticsMerge | World Apr 2018 - Jan 2019Chicago, Illinois, UsDirected analytics measurement, reporting, and optimization across 5 agency accounts while increasing team efficiencies. • Doubled team size in first 6 months by hiring 2 direct reports to distribute workload and provide best practices to key accounts. • Streamlined operations and increased accuracy through BI platforms following development of warehouse from scratch using Snowflake cloud data warehouse.• Helped agency win Marco’s Pizza first-ever $22M national media buy through effective analytics visualization of client’s challenges and providing solutions via marketing mix modeling. -
Director Of AnalyticsLeo Burnett Aug 2017 - Apr 2018Chicago, Illinois, UsManaged team of 2 analysts on reporting, data aggregation, and SEO projects. Developed analytics data products (Search Demand and Creative Genome) and defined creative media-optimization processes. Attended manager training program.• Delivered efficiencies in annual account planning process and built repeatable model via streamlining creative analytics for US Cellular and building marketing automation capabilities via Marketo for customer retention and acquisition. -
Manager, AnalyticsLegacy.Com Aug 2014 - Aug 2017Chicago, Illinois, UsAs Google Analytics SME, transitioned to GA360 platform for 1,400 newspaper affiliates. Developed 6-week GA training course to promote office learning agenda and 3 teammates became certified. Launched Tableau Server to 19 users, working with teams to connect to data sources and understand how and where databases intersected with new and legacy databased to create meaningful dashboards and enable self-service analytics.• Helped optimize flower sales via implementation of enhanced ecommerce.• Automated data streams, creating efficiencies and real-time data for teams to act on, following development of requirements and building data lake in Amazon with DevOps team.• Doubled flowers sales to more than $2M in Episerver CMS platform through collaboration and testing agenda with ecommerce teams. -
Digital Supervisor (Contract)Maxus Oct 2013 - May 2014New York, Ny, Us -
Associate Media DirectorNorton Advertising Jun 2012 - Oct 2013Chicago, Il, Us -
Analyst, Omg AnalyticsOmnicom Group Apr 2010 - May 2012New York, Us -
Senior Media PlannerBurrell Communications Nov 2006 - Jun 2009Chicago, Il, Us
Michael Plunkett Education Details
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Western Michigan University - Haworth College Of BusinessAdvertising And Promotions
Frequently Asked Questions about Michael Plunkett
What company does Michael Plunkett work for?
Michael Plunkett works for Shop Your Way
What is Michael Plunkett's role at the current company?
Michael Plunkett's current role is Director Marketing Analytics at Shop Your Way.
What is Michael Plunkett's email address?
Michael Plunkett's email address is me****@****ail.com
What is Michael Plunkett's direct phone number?
Michael Plunkett's direct phone number is +184757*****
What schools did Michael Plunkett attend?
Michael Plunkett attended Western Michigan University - Haworth College Of Business.
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