Director Marketing Analytics
Current
Jun 2021 - Present
AeroLeads people directory · profile
Michael Plunkett Email & Phone Number
Director Marketing Analytics at Shop Your Way
at
Shop Your Way
1 work email found
@leoburnett.com
3 phones found area 847 and 312
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 86%
Current company
Role
Director Marketing Analytics at Shop Your Way
Location
Greater Chicago Area, United States
Who is Michael Plunkett? Overview
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Quick answer
Michael Plunkett is listed as Director Marketing Analytics at Shop Your Way at Shop Your Way, based in Greater Chicago Area, United States. AeroLeads shows a work email signal at leoburnett.com, phone signal with area code 847, 312, and a matched LinkedIn profile for Michael Plunkett.
Michael Plunkett previously worked as Director Marketing Analytics at Shop Your Way and VP, Digital Marketing Manager at Northern Trust Asset Management. Michael Plunkett holds Bachelor Of Business Administration (Bba), Advertising And Promotions from Western Michigan University - Haworth College Of Business.
Company email context
Email format at Shop Your Way
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{first}.{last}@leoburnett.com
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AeroLeads found 1 current-domain work email signal for Michael Plunkett. Compare company email patterns before reaching out.
Profile bio
About Michael Plunkett
I am a thoughtful problem solver who uses data and technology to tie business strategy to outcomes. I specialize in growing analytics departments through knowledge management, developing data roadmaps, delivering insights, and creating effective KPI measurement strategies. My institutional domain expertise enables the ability to bridge technical and business teams. Offering strategic data guidance to empower data-driven teams in a flexible, supportive, and collaborative manner.Competencies:1. Data and Analytics- Data Analysis- Big Query / SQL- KPIs & Metrics- Measurement Strategy- Data Reporting- Cloud Computing2. Marketing- Digital Marketing- Ecommerce Optimization- SEO & SEM- Customer Acquisition- Brand Awareness- Paid Display Marketing3. Operations- Knowledge Management- Operational Leadership- Tagging Implementation- Media Traffic and Ad Serving- Agency and Vendor Management4. Leadership- Team Leadership- Training & Mentoring- Effective Hiring PracticesTechnical Applications: - Adobe Analytics, GA4, Google Analytics / GA4 (GA360); Google Ads; Google Search Console; Doubleclick Ads Manager, Google Cloud Platform (GCP) - Tableau, Looker Studio - Salesforce, Sailthru, Marketo, Facebook Ads, LinkedIn Ads, Trade Desk - Jira, Confluence, Appsflyer, Brandwatch, Comscore, Optimizely, CrazyeggConnect with me or reach me at mediaplunk@gmail.com
Current workplace
Michael Plunkett's current company
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9 roles
Michael Plunkett work experience
A career timeline built from the work history available for this profile.
Vp, Digital Marketing Manager
Support asset management marketing division through use of analytics and data strategy to make data-driven decisions a reality. Aggregate and report marketing data, manage knowledge, develop and plan KPIs and metrics, discover insights, and develop campaign tagging strategy.• Improved line of business (LOB) insights for strategic planning and decision making with automated data feeds.• Optimized creative via development of micro-feedback playbook by gathering quantitative user sentiment data across digital touchpoints.• Broke down silos of cross-team support models with launch of community of practice for Northern tableau users to share knowledge and resources.
Mar 2019 - May 2021
Director, Strategy & Analytics
Directed analytics measurement, reporting, and optimization across 5 agency accounts while increasing team efficiencies. • Doubled team size in first 6 months by hiring 2 direct reports to distribute workload and provide best practices to key accounts. • Streamlined operations and increased accuracy through BI platforms following development of warehouse from scratch using Snowflake cloud data warehouse.• Helped agency win Marco’s Pizza first-ever $22M national media buy through effective analytics visualization of client’s challenges and providing solutions via marketing mix modeling.
Apr 2018 - Jan 2019
Director Of Analytics
Managed team of 2 analysts on reporting, data aggregation, and SEO projects. Developed analytics data products (Search Demand and Creative Genome) and defined creative media-optimization processes. Attended manager training program.• Delivered efficiencies in annual account planning process and built repeatable model via streamlining creative analytics for US Cellular and building marketing automation capabilities via Marketo for customer retention and acquisition.
Aug 2017 - Apr 2018
Manager, Analytics
As Google Analytics SME, transitioned to GA360 platform for 1,400 newspaper affiliates. Developed 6-week GA training course to promote office learning agenda and 3 teammates became certified. Launched Tableau Server to 19 users, working with teams to connect to data sources and understand how and where databases intersected with new and legacy databased to create meaningful dashboards and enable self-service analytics.• Helped optimize flower sales via implementation of enhanced ecommerce.• Automated data streams, creating efficiencies and real-time data for teams to act on, following development of requirements and building data lake in Amazon with DevOps team.• Doubled flowers sales to more than $2M in Episerver CMS platform through collaboration and testing agenda with ecommerce teams.
Aug 2014 - Aug 2017
Digital Supervisor (Contract)
Oct 2013 - May 2014
Associate Media Director
Jun 2012 - Oct 2013
Analyst, Omg Analytics
Apr 2010 - May 2012
Senior Media Planner
Nov 2006 - Jun 2009
1 education record
Michael Plunkett education
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Western Michigan University - Haworth College Of Business
FAQ
Frequently asked questions about Michael Plunkett
Quick answers generated from the profile data available on this page.
What company does Michael Plunkett work for?
Michael Plunkett works for Shop Your Way.
What is Michael Plunkett's role at Shop Your Way?
Michael Plunkett is listed as Director Marketing Analytics at Shop Your Way at Shop Your Way.
What is Michael Plunkett's email address?
AeroLeads has found 1 work email signal at @leoburnett.com for Michael Plunkett at Shop Your Way.
What is Michael Plunkett's phone number?
AeroLeads has found 3 phone signal(s) with area code 847, 312 for Michael Plunkett at Shop Your Way.
Where is Michael Plunkett based?
Michael Plunkett is based in Greater Chicago Area, United States while working with Shop Your Way.
What companies has Michael Plunkett worked for?
Michael Plunkett has worked for Shop Your Way, Northern Trust Asset Management, Merge | World, Leo Burnett, and Legacy.Com.
How can I contact Michael Plunkett?
You can use AeroLeads to view verified contact signals for Michael Plunkett at Shop Your Way, including work email, phone, and LinkedIn data when available.
What schools did Michael Plunkett attend?
Michael Plunkett holds Bachelor Of Business Administration (Bba), Advertising And Promotions from Western Michigan University - Haworth College Of Business.
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