Michael Roach Email & Phone Number

Pasadena, California, Us

West Hollywood, California, Us

Upon joining, my key mandate has been to spearhead the expansion of our client portfolio while seamlessly managing clients. A pivotal aspect of my role involves elevating the creative division and orchestrating the implementation of robust e-commerce solutions and targeted marketing strategies operating predominantly in the verticals of hospitality and fashion. The objective is to drive recurring revenue growth by fostering collaborative efforts and strategically positioning our services to meet the specific demands of our diverse clientele. Through a creative lens, I've effectively steered the trajectory of creative initiatives and design, ensuring they align with the overarching objectives of both the company and our clients. Brands managed during this tenure include:• Beverly Hills Hotel• Calamigos Guest Ranch • Harbison• Pagani Automobili• Propaganda Agency • Santa Ynez General

Irvine, Ca, Us

Established and led the development of the Influencer, Celebrity, and Enterprise Shopify development department at GetCarro.com, overseeing a strategic expansion within the e-commerce vertical. Collaborated with prominent figures such as Paris Hilton, Zoe Laverne, Drew Ryn, EarthPix, and The Today Show. Notably, orchestrated the comprehensive rebuilding and marketing strategy for the new Shop.Univision online marketplace. In a managerial capacity, directed my team towards the overarching goal of creating high-volume commerce stores, thereby generating substantial Gross Merchandise Value (GMV) for the company. Brands managed during this tenure included:• EarthPix• Drew Ryn• Offe.Market• Paris Hilton• The Today Show • Univision

Tasked with website development and the overarching management of day-to-day web and creative operations across all brands within the portfolio. Orchestrated and implemented a spectrum of strategic initiatives, utilizing KPIs as a cornerstone for assessing the efficacy of campaigns and design choices. Adopting a data-centric approach, every decision made for the brands was meticulously influenced by insightful analytics. This methodology not only streamlined operations but also ensured a results-driven focus on achieving objectives. The brands under my purview benefited from this robust managerial approach, witnessing a harmonious integration of strategic planning, data-driven decision-making, and effective execution. Brands managed during this tenure included:• Dear Media • OM by G (Georgina Rodriguez / Christian Renauldo) • Maverick (Logan Paul) • Talentless (Scott Disick)

Torrance, Ca, Us

As the Director overseeing marketing, art direction, and graphic design for ASTARS Womens and ASbyDF, I led the development and enhancement of their visual and strategic identity. This involved creating impactful print materials like look books, press books, branded hang tags, and large format images, while managing digital elements such as newsletters, marketing campaigns, social and online ads, gifs, copywriting, and website content.Within the e-commerce vertical, I crafted all the visual elements and user experience while managing sales and promotions for optimal online retail performance. My role extended to directing the production and art direction of photo shoots and brand videos, ensuring alignment with the brand narrative, and overseeing miscellaneous projects, including re-branding and designing sustainable packaging. This comprehensive approach emphasized not just management but a cohesive, strategic direction that impacted every facet of the brands' visual representation and market presence.

El Monte, California, Us

El Monte, California, Us

NASDAQ: FLGT• Built marketing department from ground up, developed domestic and international brand marketing initiatives, and managed team of 4 to 5 people (Including two graphic designers, two copywriters, and consultant).• Worked closely with compliance team and head of oncology sales (previously Director of Global Leadership & Performance at Amgen), who guided me on marketing strategies and SOP implementations.• Headed the development of marketing strategies during IPO process.• Planned and executed all advertising roll outs strategy and production.(Includes social media outlets, email, keynote/powerpoint presentations, and print)• Produced multiple branded events/experiences to build both brand and product awareness.• Developed all “creative”, oversee development of packaging, UI/UX collaboration, digital campaigns, and the production of all printed materials.• Created branding and “go-to market strategy” for new D2C products in conjunction with branding agencies.• Currently handle all “creative”, oversee development of packaging, UI/UX collaboration, digital campaigns, and the production of all printed materials.

• Led the visual television concepts and ad strategy for targeted markets and particular vehicle models.• Produced multiple multi-million television campaigns increasing both customer traffic and sales.• Curated the “Look” and “Sound” for all television ads in conjunction with the creative director of print and online initiatives.• Worked closely with production department heads in creating branded content for Honda/Acura brands.

Us

• Founded production company and directors label, produced multiple feature films, short form films, invested in other visually creative projects.• Developed vertically integrated post-production house by connecting everything from “Pre” to “Post” production.• Produced commercials for clients with distribution in web, television, and movie theater outlets.

Paris, Ile-De-France, Fr

• Assisted closely with development of music videos, commercials, and a feature film.• Learned and worked closely with award winning directors and producers. • Trained new hires within Los Angeles production office.• Worked closely with producers and executed day to day production tasks.