Fractional CRO building new or rejuvenating existing full-stack GTM teams across sales, business development, demand gen, and customer success for emerging B2B SaaS companies resulting in predictable, forecastable, and scaleable revenue.

As an Expert, I provide strategic advice and guidance to founders and operators within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders, and resources through a top-tier seed-stage firm. Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Chief, Electric, K Health, Slice, and many more.

"Over the course of 12 months Mike helped us get our startup from launch to $1.5M in ARR by building the right combination of a great sales and demand gen team, effective processes, and winning culture. If you’re looking to launch or scale your startup I highly recommend bringing Mike in!" - Mark Feldman, CEO

"42Chat gained strong traction in its first 3-years. The Covid-19 outbreak highlighted the need to improve our GTM and sales processes across our verticals. Our CMO introduced me to Mike as an expert in revenue generation through high performing sales teams. An initial 3-month agreement turned into a year-and-a-half relationship to implement world class revenue generation best practices, resulting in record quarter over quarter, and year over year, triple digit sales growth. Mike introduced and implemented new sales approaches and concepts to create predictable, repeatable revenue streams and was instrumental in gaining sales team buy-in. I highly recommend working with Mike." - Chuck Elias, CEO

A leading chatbot company using A.I. technology to address challenges in the events space, education, hospitality, facility services, manufacturing, and public sector.

Building schools and providing educational opportunities for the children of coffee farm workers in South America giving kids the tools they need to break the cycle of poverty. "As I’m reflecting on our difficult year at Project Alianza, I can’t help but acknowledge all Mike did to help us develop a sustainable business model to get us through economic lows. He taught me to think outside of the box with my fundraising efforts and to reach across the aisle to work across industries. Thanks to him, our funders are more diverse than ever. He’s made me a stronger leader and has a reputation of showing up no matter what — he’s one of my go-tos when I’m facing any new challenge or needing an extra push." - Kristin Van Busum, CEO

Revenue Growth Architecture School Graduate (July 2021). Learned the key skills, strategies, and scientific models needed to be a revenue growth architect, including the principles of recurring revenue, the GTM operating model, the SPICED methodology, identifying moments that matter, and more.

Primary Mastermind Network is a vetted community of business professionals in NYC tech. The members in this exclusive network gain access to professional development, peer networking and mentorship in the industry to navigate a thriving career path, as well as a forum to share best practices and resources with peers and execs. Learn more and apply to join at https://www.primary.vc/mastermind-network

Led and defined key GTM elements enabling initial customers to close through a repeatable sales process. Aligned business functions (GTM, product, CS) against revenue goals and growth objectives.

"Mike Schumann’s name was brought up when we wanted to add operational structure, rigor, and accountability to our sales processes in order to support our growth targets. Mike got us thinking about sales differently and introduced sales modeling allowing the entire GTM team to rally around specific goals while having accurate and valid monitoring so we can track our progress against them, helping us remove ambiguity from our sales cycles. The result has been a most recent increase in revenue and a January that has us well ahead of our Q1 goal. Mike has certainly made a difference and we look forward to working with him again in the future." - Matthew Kleiman, CEO

Providing rev ops better insights by unlocking the power of Hubspot data by effortlessly connecting Google Sheets with automated data sync, flexible report building, and one-click reports.

"Sales is the lifeblood of any business. As CEO, I could not tell if we had an optimized sales force and strategy. A trusted advisor recommended an A+ player to give me answers. When Michael Schumann came in, he told me exactly what he was going to do and what I was going to get out of it. Turns out I got a lot more. After identifying gaps that could make a real difference, Michael went on to second phase of his engagement to close those gaps. His impact was immediate and palpable. He provided visibility to important KPIs, raised team expectations, and completely took over our revenue operations. Soon we were gaining real insight into our future performance. When we began negotiating our acquisition transaction, Michael kept the sales machine rolling with greater visibility into our revenue stream. This allowed me to focus on the sale of the company. My only regret is not having him on board earlier." - Gant Redmon, CEO

"Mike helped build out our sale functions, recruit our initial sales superstars and inspired us all to achieve more from before he joined, during and after. Mike is top notch and we’ve benefited tremendously from his skillful work." - Rahkeem Morris, CEO

Created sales structure, order and process improving forecasting and increasing partnership sales amounts from $50K annually to $450K+ with multi-year commitments. Wrote sales playbook, training presentations and curriculum activities enabling first hire (previously a BDR with 9-months of experience) to close her first deal within 6-months and achieve over $1.2M in net new revenue within 9-months of joining the company. Second hire developed sales pipeline of $9.9M within first 90 days and third hire closed first $450K deal within 6-weeks.

"Setting up a new Sales & Marketing and Customer Support office in a new region can be challenging. Fortunately, I was lucky enough to have been introduced to Mike. Mike instantly shared my aspiration for a North American entity and through his leadership, drive and tenacity we quickly managed to turn that vision into a reality.Mike’s professional sales skills coupled with his ambition allowed us to establish and grow a customer base in a region where we previously had no track record, this success I firmly attribute to Mike." - Jeremy Ellis, CEO

As the first sales hire I built the foundation of the sales team (BDRs and AEs) building revenue from $0 to $1M in ARR within 18 months and $2M in ARR within the next 6 months. With our rapid growth (in the top 2.5% of SaaS companies ever founded) a new VP of Sales with experience building $15M sales organizations was brought on board. I ensured a dramaless transition moving into a role focused on delivering revenue and managing a small team."There is no doubt Mike Schumann was the reason our company sealed the deal as Salsify’s first major CPG account in 2014. Mike is a hands-on leader with in-depth knowledge of what he is selling. During our discovery process, Mike jumped through every hoop we presented in order to provide us with a clear vision of the future. He is smart, funny, and fast on his feet. Mike’s authenticity sets him apart from other Sales Executives because he believes in every ounce of what he sells. Mike’s diligence not only helped set the foundation for what soon became a booming business for Salsify, but his kindness and compassion towards others is what makes someone like Mike a memorable contributor throughout a career." - Kacy Fabie, Global Digital Manager, Mars

Contract - Healthmob, Incorporated, Cambridge, MA, 2011 – PresentMobile app and SaaS product company enabling the connectivity of class II medical devices and environmental monitoring.• Secured licensing agreement with manufacturer. • Finalized product positioning, go to market strategy and 90 day plan for inside sales program implementation. • Created financial model enabling investors to conduct self directed sensitivity analysis resulting in close of seed round. Contract - Harvest Holdings, LLC, Hingham, MA, 2011 – 2012Private equity portfolio company monetizing distressed corporate debt. • Led integration of SaaS technology partners creating an internal monetization process resulting in resurrection of cash flow and positioning company for scaling through external investment. Project - Fitgiver.com, Cambridge, MA, 2/2012 – 9/2012Mobile app and SaaS disruptive alternative to classic non-profit fundraising and marketing model for sports equipment manufacturers initiative conceived at MIT Trust Center and birthed at Boston Hackathon 2012 - winner of RunKeeper API integration award. • Finalized business model and led Customer Development efforts resulting in more effective UI for target customers. Contract - Pearl’s Premium, Wayland, MA, 12/2010 - 7/2011Early stage ultra-low maintenance lawn seed company and winner of 2010 Mass Challenge Global Start-up competition.• Increased year over year sales 39% by aligning marketing and sales resources, creating a measurable sales process and introducing existing product into new vertical markets and channels.• Identified and established relationships with strategic partners which accelerated vertical market penetration.Mass Challenge, Mentor/Advisor, Boston, MA, 5/2010 - 12/2010Global start-up competition composed of over 100 companies competing for $1 million in funding.• Coached 7 teams through final round of global start-up competition; 2 received additional funding by winning.

E-business consulting firm with content management and transaction platform focus.