Mike Sylvester Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

• Lead the development of a Geo multi-year Women’s Footwear product strategy and seasonal product assortments for all channels, Direct and Wholesale, built on consumer and business insights• Resetting our Women's strategy for strategic growth focusing on lifecycle management, segmentation, and allocation

Boston, Ma, Us

• Managed select Energy Footwear projects in Digital asset creation alongside Design and Copy functions

Boston, Ma, Us

• Drive brand product strategy by insighting, influencing, and adopting assortments across product lines for the NA marketplace leading with Digital plus Wholesale partners in all channels and tiers• Reestablished the Apparel business across our Wholesale and Direct channels bringing greater consistency to the consumer, reducing SKU counts while also increasing revenue YoY• Continued to maximize operational efficiencies in the Energy business ensuring process excellence for the Geo from initial Global line plan forecasting to Geo tool delivery and strategy to final PO creation for monthly product buys

Boston, Ma, Us

• Maximizing operational efficiencies in the Energy business ensuring process excellence for the Geo from initial Global line plan forecasting to Geo tool delivery and strategy to final PO creation for monthly product buys• Reignited the Kids business across the total Geo by protecting key Chuck Iterations and size ranges

Boston, Ma, Us

• Guided Sales Operations (AM, BP, DP/IM) through SAP implementation during all phases of the project including training delivery, system testing, and data conversion to optimize the system’s functionality and benefits• Focus on overall process optimization including the development and coordination of a product launch procedure to manage all QuickStrike, First String, and Brand launches from orders to allocation to inventory

Boston, Ma, Us

• Supported all GTM activities for both footwear and apparel including catalog creation, seasonal sales programs, and samples• Collaborated with Merchandising, Sales, Product, and Marketing to ensure the successful delivery of consistent and accurate Sales/GTM Tools with consumer right product assortments

Boston, Ma, Us

• Provided responsive services to national accounts to ensure mutual profitability• Responsible for the coordination and processing of over $2M in customer POs monthly

Sales and Marketing Manager• Managed digital content, projects, and strategies including brand/product launches and contests• Initiated and maintained the brand's social media accounts reaching a fan base of more than 65,000• Organized the company’s presence at trade shows in the US, Canada, and the UK including boothproduction, product assortments, brand activations, and sales programs• Handled sales and order fulfillment for wholesale accounts• Managed all eCommerce merchandising and the development of multiple brand specific websites• Drove traffic and increased eCommerce DTC sales by 50% in 2010 and 370% in 2011Product Developer• Contributed to the development of three different lifestyle clothing lines distributed internationally• Streamlined and organized the manufacturing process from creative design to sourcing to printing• Worked in collaboration with clients big and small including the UFC and Bruce Lee Enterprises

Boston, Massachusetts, Us

• Supported 30 international distributors overseeing demand planning, inventory management, returns and special projects while reporting directly to the VP of International Sales

Boston, Massachusetts, Us

• Demonstrated and sold audio products by connecting with retail consumers through great music and great sound• Responsible for retail product merchandising and inventory management

Bachelor Of Science, International Business & Marketing

International Marketing

High School Diploma