Directed the design of B2C and B2B experiences in Wealth Investment Management. Key responsibilities:• Manage team’s execution of high-quality work, delivered on time, following proper UX processes. Ensure all team members/disciplines are active contributors in elevating design quality. Share best practices with other teams to elevate across WIM-XD and beyond. Build development plan for Design Leads to grow UX and management capabilities. Coach leads on managing senior designers’ development plans.• Contribute to end-to-end roadmap. Resource and sequencing of end-to-end roadmap broken down per vertical. Establish relationship with product partners. Work on optimization of design-centric processes. Prioritization and allocation of resources within vertical. Establish consistent deliverables through whole UX process• Partner with design leads to ensure research activities are prioritized and learnings are received in time to act upon. Establish working relationships with research SMEs to amplify our ability to gain meaningful insights to drive design. Promote a pragmatic approach to research; balancing lean, just-in-time research with more strategic, deep exploration. Work with design leads to institute practical plan for using design thinking sprints in selected projects.

Lead the design, development, and execution of a portfolio of products, across B2B initiatives for Risk and Compliance at a global bank..Key responsibilities:• Lead both strategic and tactical research, that considers business objectives, for both near-term deliverables and longer-term vision/roadmaps• Lead/Facilitate design thinking workshops, working with multiple stakeholders to drive empathy for the user, and identify ways to address unmetneeds and create delight• Transform ideas, business opportunities, and creative vision into desirable outcomes for users - by advocating and driving a User-Centered design process• Connect analytical data with practical solutions in a real-world environment• Work with key stakeholders to oversee the budget, planning, vendor relationships, and onboarding• Lead UX teams’ involvement in Agile development teams. Integrated Design-Thinking processes into Agile development processes while directing the design of a portfolio of products. Implemented Agile methods into a variety of design engagements, from end-to-end full-service projects to development-based feature improvement consulting.

Lead the design, development, and execution of a portfolio of B2C and B2B products. I direct the design of complex digital solutions, focusing on fostering a team that consistently creates best-in-class work. I use ‘Design Thinking’ which includes the ability to communicate strategically as well as visually. I lead large scale, high impact projects, that involve several vital areas, including data analytics, educational processes, and design capabilities.Key responsibilities:• Partner with executives across the organization to create cohesive and impactful experiences that deliver for the business and customers• Oversee a portfolio of products and services that serve unique customer needs while fitting into a greater experience ecosystem• Inspire and mentor designers to stretch and grow their craft, and champion human-centered design across skillsets, teams, and perspectives• Drive innovation not only in customer-facing experiences but in practices and processes that bring about world-class solutions • Demonstrate design leadership of a cross-skilled team within a large scale, high tech company • Strategically influence senior leadership as a champion of human-centered design • Connect analytical data with practical solutions in a real-world environment• Manage the design of a complex and highly regulated ecosystem of products and services

Lead UX designer responsible for the experience strategy and design of B2B responsive web applications. Lead all UX work, producing all major deliverables and artifacts, and presenting them to the key stakeholders. Built artifacts including UX Strategy experience map for the UX Strategy. Designed guidance-based system that educates and leads users in Application Design Documentation production, and produces materials for Credit Risk-related Digital Applications Approval Board Meeting presentations and Technical Specifications documents. Designed a budgeting tool for external Business Partners that uses algorithmic engines to project their budget, as well as compare the constructed, and if needed, optimized scenarios.

Led the lean UX design of user experiences (UI designs, interaction models, prototypes, etc.) in an agile development environment for B2B and B2C Human Resource applications.Key responsibilities:• Work with agile development teams (agile/scrum/kanban)• Design user flows, wireframes, prototypes, user interface specifications, and final graphics• Strategically create the vision for developing, communicating, and implementing the user experience and associated UI framework• Hire and cultivate a high-performing, lean team of user experience and visual designers• Oversee coordination with the product management team to develop a shared vision of a product• Lead process to define the experience and design to deliver on the product’s objectives• Initiate and manage user experience research and testing processes• Work hand in hand with the development team to translate UX vision into working prototypes• Drive the development and communication of design guidelines, patterns, and libraries• Perform metrics analysis to inform design/UX optimization efforts• Work strategically with other stakeholders and team members across the organization• Fluent in best practices for web-based and mobile information architecture and responsive design• Deep and broad knowledge of usability principles, design aesthetic, and techniques• Create style guides, pattern libraries, and other design solutions that drive design across large organizations• The creative innovative cross-functional approach to problem-solving.• Analyze technical trade-offs between different design options which drive overall design and technical architecture• Share knowledge, be an influencer within and across the organization.• Identify and implement internal and external toolsets that will aid in the development of user experience deliverables.• Work with external partners and agencies, where necessary, to deliver products/projects.

Established the User Experience Department, and oversaw a staff of 4 user experience designers, at an integrated, international advertising agency focussing on consumer-facing experiences.• Directed interaction design process for web presences, mobile platforms, and tablet technology.• Designed compelling and consistent visual systems applied across brands.• Oversaw detailed style guide creation, graphics production approaches, design best practices and delivery systems.• Directed translation of site objectives into personas, site maps, user flows, wire frames, prototypes and functional specifications used to designand develop web sites, embedded media, as well as mobile phone and tablet platforms.• Oversaw copywriters, art directors and digital strategists to ensure consistent usability principles are applied to all aspects of design.• Directed, designed and developed testing strategies and support materials to test interactive experiences.• Directed the content strategy, including content audits, conceptual modeling and site architecture.• Directed management of performance of heuristic evaluations and competitive benchmarking.• Acted as evangelist for usability as a key component of brand strategy.• Collaborated with project managers and account supervisors to manage client expectations regarding deliverables.• Presented pitches to prospective clients and major executives.Clients included: Eukanuba Pet Food, Iams Pet Food, Fruitsnackia, Head & Shoulders Shampoo, Lucky Charms Cereal, Pillsbury Cookie Dough, Tide Detergent

Oversaw interaction design process for web presences, mobile platforms and tablet technology at an international digital agency through Agile development environment.Clients included: Americans Elect, MasterCard, Benjamin Moore, Johnson & Johnson, Michael Kors, Towers Watson, Novartis, Skype

Managed interaction design process for web presences, mobile platforms and tablet technology at a major marketing and advertising agency.Clients included: Above the Influence, Eli Lilly, Fisher Price, Novartis, The Anti-Drug, The United States Census

Designed interactive experiences for the web presence, mobile platforms and emergent iPad technology for major financial corporation.