Michael J. Torino Email and Phone Number
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Top performing, decisive sales executive with extensive fine/luxury wine and start-up brand experience. Manages fine wine portfolios containing thousands of national, chain, and independent accounts. Drives on and off premise territory selling through wholesale markets for regional, national and international markets. Launches, elevates and revitalizes brands, markets, sales infrastructure and wholesaler relationships via: communication, training, incentives and promotions; business planning and market analysis; recruiting, developing and leading up to eight staff; setting pricing strategies; and controlling multimillion dollar budgets, inventory and distribution. Aggressively grows key accounts, revenue and market share.
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Senior Vice President, Global SalesRidge Vineyards Jun 2021 - PresentCupertino, Ca, UsServing on the Executive Committee for a mid-sized, luxury winery with 12 to 15 national labels and international distribution: oversees thousands of accounts globally and a combined multimillion-dollar budget with P&L responsibility; and recruits, hires, and leads eight staff for a 2012 and 2014 Wine & Spirits Winery of the Year. Designed and directed execution of marketing programs, new product introductions, product placements, advertising, pricing and consumer promotional strategies, accelerating topline and bottom-line performance. Drives wholesaler and importer relationships and allocations, spearheading hiring, onboarding and firing; pricing; and contract negotiations. Completed brand, category, service and customer analytics focusing on competitive analysis, ROI market allocation, inventory, depletions, new product offerings, product launch strategies and customer loyalty utilizing Salesforce, VIP and Wine Services software. Consistently exceeds annual revenue goals.
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Vice President, Us Wholesale & National Sales DirectorRidge Vineyards Jun 2016 - Jun 2021Cupertino, Ca, Us
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Export Sales DirectorRidge Vineyards Jan 2012 - Jun 2016Cupertino, Ca, Us
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Eastern Regional Sales MangerRidge Vineyards 2008 - 2016Cupertino, Ca, UsRecruited into a new role to manage sales and wholesaler relationships in 18 states.Led regional strategies, operations, business development, financials (e.g., P&L, margins) and pricing for thousands of high-end, luxury on and off premise accounts representing multimillion dollar revenue. Created and governed key accounts and thriving wholesaler relationships.Penetrated and closed luxury on premise regional accounts, effectively reestablishing the RIDGE brand. Consistently boosted annual shipment revenue goals.Routinely eclipsed depletion revenue goals and case volume goals.
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Divisional Sales ManagerBonny Doon Vineyard, Pacific Rim Winemakers 2006 - 2008Santa Cruz, Ca, UsPromoted to manage Eastern U.S. regional sales and business operations as a key member of the senior sales leadership team. Directed regional goals, pricing and inventory; administered multimillion dollar budgets; and produced monthly P&L statements and analyses.Implemented the Pacific Rim brand as a stand-alone winery, defining the vision, operating and sales strategies, marketing tactics and promotional programming, inventory management plans, pricing and target accounts. Created a strategic plan to roll out the brand nationally by hiring, training and developing new wholesalers. Oversaw direct sales and indirect channel management in numerous states. Developed and deployed regional best practices; and top caliber sales, program and pipeline management, strategy and GTM positioning processes. Prepared pricing models and market segmentation strategies leveraging TradePulse, WIMS, Diver and AMS. Designed and executed sales training programs, marketing initiatives, incentives and target account plans. Conducted direct sales, business case development and price agreements; and tracked incentive efficacy. Championed, negotiated funds and launched co-op advertising and promotional programs for account representatives and wholesalers. Consistently outpaced revenue, case and depletion goals. -
Regional Sales ManagerBonny Doon Vineyard, Pacific Rim Winemakers 2005 - 2006Santa Cruz, Ca, UsRecruited to manage an eight-state region from New Jersey through Maine, created and rolled out regional, wholesale and consumer promotional programs to increase market share. Prepared and allocated multimillion dollar budgets.Led sales and business development through an indirect sales channel to drive retail product placements, sales volume and revenue with small to large wine dealers and on premise accounts. Oversaw execution of on and off premise programming and implemented and monitored the success of sales production incentives for the sales team to amplify market share.Wrote brand plans and forecasted inventories to maximize exposure, sell-through and profits.Significantly bested corporate goals while remaining under budget.
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Area Sales Manger/Sales RepresentativeSouthern Wine & Spirits 2002 - 2005Miami, Florida, UsHired, educated and coached a top performing five-person sales team charged with managing Southern Wine & Spirits fine wine portfolio in off premise, on premise, hotel and national accounts. Governed hundreds of accounts representing multimillion dollars in annual sales as the Area Sales Manager.Designed, negotiated and directed execution of marketing programs, new product introductions, product placements, advertising, pricing and promotional strategies to propel topline and bottom-line achievement.Grew area YOY revenue and regularly exceeded gross profit goals. -
Assistant L'Escalier Restaurant MangerThe Breakers 1997 - 2002Palm Beach, Fl, UsManaged daily dining room and lounge operations for a luxury, world-renown resort. Directed staffing, sales, purchasing, quality assurance, regulatory compliance, finance, accounting, cost and inventory control, loss prevention, business development and marketing with a focus on the VIP guest experience. Served as an instrumental member of the leadership team who helped elevate the restaurant from a 4-diamond, 4-star restaurant to a 5- diamond, 4-star restaurant, one of only 49 North America restaurants to reach that status.
Michael J. Torino Skills
Michael J. Torino Education Details
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Palm Beach State CollegeCompleted Coursework In Business Administration And Management
Frequently Asked Questions about Michael J. Torino
What company does Michael J. Torino work for?
Michael J. Torino works for Ridge Vineyards
What is Michael J. Torino's role at the current company?
Michael J. Torino's current role is Senior Vice President, Global Sales at Ridge Vineyards.
What is Michael J. Torino's email address?
Michael J. Torino's email address is mt****@****msn.com
What is Michael J. Torino's direct phone number?
Michael J. Torino's direct phone number is +140886*****
What schools did Michael J. Torino attend?
Michael J. Torino attended Palm Beach State College.
What are some of Michael J. Torino's interests?
Michael J. Torino has interest in Reading, Home Improvement, Home Decoration, Electronics.
What skills is Michael J. Torino known for?
Michael J. Torino has skills like Wine, Sales Management, Beverage Industry, Key Account Management, Marketing Strategy, Pricing, Food And Beverage, Wineries, Wine Tasting, Food, Food Pairing, Key Account Development.
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