• Enhanced the display media practice so it can be scaled on a global scale by stripping down the existing practice and quickly introducing a new direction to ensure department growth. This was much needed because the department had no direction or structure. In the last two years we have doubled in business and team size. • Implemented new process and best practices for campaign deployment, Q/A process, and many other department needs. After implementing the new processes, we saw smoother campaign launches and client satisfaction increase in a positive way (better NPS scores) • Developed and maintained department financials by yearly forecasting salaries, travel, conferences, technology, etc. • Recruited a team of display media professionals to ensure department success • Develop and present department strategies to upper management (CEO and VP’s) to demonstrate the direction and development of the display department. • Discover and implement new technology and practices, empowering leaders throughout the company to relay these offerings and benefits to clients. EX: AI media buying platforms, technology that helps close the gap of online to offline attributions and many others.• Work with both prospective and existing clients to develop media plans that demonstrating how we will grow their business and drive performance through the display channel.

• Prepared and developed digital strategy plans for Fortune 500 and Fortune 100 clients across multiple digital channels to drive performance and prove success by impacting a client’s bottom line • Worked with new business teams to develop and present business pitches and plans for potential new clients. I would work with new business teams from start to finish • Worked with account service team to help identify new digital tactics and ideas for existing clients that would impact their online performance through SEO, SEM, Social, E-Mail Marketing, Display, and many other marketing channels. • Identified and developed new digital marketing strategies / tactics to help DAC Group grow as an agency and offer more ideas to their clients. • Presented new digital strategies to CEO and upper management • Analyzed client’s performance through multiple analytics tools such as Google Analytics, Adobe Omniture, Site Core, Visual IQ, DCM, and many others• Developed Project Timelines to ensure that campaigns were launched without any issues • Troubleshooting any client issues or red flags by deep diving into analytics and identifying solutions and fixes • Developed and ran the marketing automation department until a team could be hired to take on responsibilities

• Prepare and deliver presentations for employees and clients about online marketing strategies.• Create business proposals for clients detailing the different online programs, benefits, process and procedures, and cost. • Development of online marketing strategies for clients to help acquire new business through means of online marketing. • Develop SEO platforms employed by Loewy and clients, utilizing the industry’s best practices to help increase SEO efforts. • Collaborate with the development team on-site architecture, UI, design, URL naming, content creation through keyword research and development of site from beginning to end and post site launch. • Established tracking benchmarks to illustrate campaign success, converting analytics into comprehensible data reviewed with the client through continual communication. • Develop SEM, PPC advertising for clients through AdWords, Bing and Yahoo Ads, Social Networks, and upon review of cost effectiveness, 3rd tier search engines. • Development of SMM platform for clients that includes relevant social media outlets. • Daily on-page and off-page optimizations for clients to ensure all efforts are set up properly. • Ensure that all online marketing strategies are strategically in place (cross-functionality) to augment marketing efforts in SEO, SEM, and SMM.

• Personally responsible for the improvement of severely underperforming SEM campaigns (On a Local & Global platform). This was accomplished by developing and performing strategic optimizations to improve account performance resulting in very high conversion rates• Mentoring 4 analysts/consultants daily on strategic business planning, technology and increase customer satisfaction • Lead person who coached a team of 13 Analysts, Marketing Consultants, Sr. Management, Marketing Operations and Product Teams to develop new processes and product enhancements. My efforts lead to significant results and a much higher customer satisfaction levels and renewals • On-boarded numerous regional and international clients onto SEO products. Personally responsible for conducting domain and keyword analysis that resulted in ranking clients on the top three search engines with a SEO guarantee of making “first page” in 90 days• Consulted by all the top sales/marketing consultants on their new and renewal close strategies. My efforts played an integral part in revenue generation • Influential leader who contributed ideas and suggestions during all weekly meetings where trends and new techniques were discussed. Many of which were implemented as a standard practice company wide• Personally engaged in website designs, taxonomy and copyrighting on numerous sites

• Grew online presence 15% via presentation to the CEO a new way of securing revenue within the home improvement industry utilizing a SEM strategic plan• Put in place a SEO plan to increase score and traffic 20% and remain at the top of the organic side of all major search engines• Manage website’s bounce rate through the analyzation of online behavior trends to ensure the consumers flow is user friendly• Responsible for the implementation and planning of PPC and CPC to enhance the current revenue stream• Conduct weekly meetings with senior leadership on the status of daily website activities, current web projects utilizing Google analytics and through research determine new strategies and direction for the company’s online presence• Create banner ad designs which produce visual weight and hierarchy• Introduce Social Media Marketing strategies and analytics by creating viral videos for online marketing

• Co-Founded a SEM 2.0 company offering the best and newest marketing strategies• The clientele ranged from large to small companies, as well as celebrities such as Jimmy Palmiotti, Nylon Pink, Brittney Spears and many more• Analyzed and determined which marketing techniques would optimally drive traffic to a website through means of SEO, PPC, SMM and SMO• Designed the framework for how our software was used to compute analytical data, which was shared with our clients to ensure their return on investment, is achieved

• Successfully set up internet marketing campaigns for companies (small to enterprise size) across all platforms of the internet• Helped drive incremental revenue for the company by demonstrating new Up-Sell techniques• Achieved 125% of target revenue during my tenure

• Designed ads for different companies that were buying add space for the paper• Created layouts for the pages • Work on maintaining their web page • Design posters and menus for the companies they own as long as there radio stations

Assisted Marketing Vice President with various product marketing and sales campaigns