Vice President, Go-To-Market
CurrentLeader of a high-performing, high-impact team responsible for understanding and engaging the market, optimizing sales channels, and leading strategic initiatives to drive profitable growth across $2.6B specialty waste company. Current mandate includes the following responsibilities across Stericycle and Shred-it brands.• Leadership of market insights and benchmarking activities to gain information about the market, including market sizing and segmentation, market development, and competitive intelligence.• Generation of deep customer insights by understanding market needs, buyer personas, and customer journeys to inform value proposition messaging and targeting strategies.• Execution of integrated marketing tactics focused on demand generation, product marketing, sales enablement, and innovative digital initiatives.• Support of large Enterprise sales growth through account-based marketing, whitespace ignition, and strategic sales support with proposals and business reviews.• Oversight of growth strategies focused on improving sales productivity and efficiency through process standardization, role specialization, and task centralization. Ensuring role design, rules of engagement, territory design, quotas, and incentive compensation are appropriate to drive intended results.• Commercial performance measurement, reporting, and actioning of key metrics related to campaign and channel performance, funnel conversion, pipeline health, and marketing-influenced revenue.• Cross-functional collaboration with Brand/PR and Product Management teams to consistently build and promote Stericycle’s brand in a way that is aligned with the company’s vision, from a customer-centric perspective. Partnership with Digital team to optimize SEM/SEO and ongoing conversion rate optimization.