Founder And Ceo
CurrentGood Planet Innovation (GPI) was created to impact the most people in the most profound way. We recognized that GPI could reach a vast audience in an organic, ‘non-preachy’ manner, creating an unprecedented opportunity to fundamentally shift consumer behavior. As the industry leader with this focus, GPI’s mission is to represent sustainable and otherwise ‘good’ brands (healthy, fair trade, cruelty free, educational and charitable) in order to integrate them into globally-distributed commercial films and television shows as well as online, mobile and gaming media platforms.GPI is in a prime competitive position due to several key factors. Our strategic partner, is one of the longest standing and most powerful product placement/brand integration companies in the business. They are on the Prime Vendor List of every studio and network giving us access to nearly every script going into production. Through them, we have relationships with key producers, prop masters and production designers, giving GPI an edge in our ability to fully serve their clients. Our service includes not only the placement itself, but photographing the product in use on set , capturing the video clip as soon as it is available and building social media strategies around that placement.