Michael Cameron

Michael Cameron Email and Phone Number

Head Of Marketing @ Approved Transportation and Warehousing: A DeWitt Company
San Diego, CA, US
Michael Cameron's Location
San Diego, California, United States, United States
Michael Cameron's Contact Details

Michael Cameron work email

Michael Cameron personal email

About Michael Cameron

Transformational profit-minded marketing executive with offline and online experience helping build, strengthen and grow new and established brands in both the B2B and B2C spaces. Received MBA from San Diego State University in 2012. Skilled in brand management, profit focused marketing initiatives, customer acquisition, marketing strategy, direct response marketing, brand response marketing, marketing intelligence, attribution, market development and media and marketing tactic planning.Specialties: Brand Management, Direct response and brand advertising experience within offline and online mediums in an agency environment. Marketing intelligence and analytics experience in both an analyst and executive level role driving strategy decisions for major brands.Strong business strategy and executive leadership skills with demonstrated excellence leading cross functional teams.

Michael Cameron's Current Company Details
Approved Transportation and Warehousing: A DeWitt Company

Approved Transportation And Warehousing: A Dewitt Company

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Head Of Marketing
San Diego, CA, US
Michael Cameron Work Experience Details
  • Approved Transportation And Warehousing: A Dewitt Company
    Head Of Marketing
    Approved Transportation And Warehousing: A Dewitt Company
    San Diego, Ca, Us
    View
  • Approved Transportation And Warehousing: A Dewitt Company
    Head Of Marketing
    Approved Transportation And Warehousing: A Dewitt Company May 2020 - Present
    San Diego, California, Us
    • Lead and develop a team of skilled marketers to develop and execute strategic marketing plans for a family of brands and businesses.• Actively drive acquisition, website development, and conversion rate optimization to enhance brand visibility and drive sales.• Implement creative strategies, sales enablement, and social media strategies to increase brand engagement and customer loyalty.
    View
  • Blindsgalore.Com
    Vp Of Marketing
    Blindsgalore.Com Apr 2017 - May 2020
    San Diego, Ca, Us
    Oversee all strategic marketing initiatives including online and offline paid and organic traffic acquisition, triggered marketing programs, on-site optimization, social media strategy and marketing analytics. Head marketing operations and the usage of data to derive new testing strategies. Strategically lead in-house video production and on-site /off-site video usage. Forward think new and emerging online retail initiatives focusing on enhanced customer experience and conversion. Manage public relations and agency relationships. Lead projects for increased customer mass-personalization and one to one marketing.
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  • Blindsgalore.Com
    Marketing Manager
    Blindsgalore.Com Mar 2013 - Apr 2017
    San Diego, Ca, Us
    Optimize current marketing activities, seek new opportunities for growth and plan, negotiate, launch, monitor and optimize these opportunities for company goals. Strategize, monitor, analyze and manage brand messaging changes, social media presence and e-mail campaigns. Bring forward, utilize and report on new technologies to drive site conversion increases. Work with PPC agency and SEO agency on strategy and move ahead for search marketing. Plan and manage offline and online advertising campaigns.
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  • Roi Media Direct
    Marketing Optimization Manager
    Roi Media Direct Jan 2012 - Mar 2013
    Direct strategic planning of customer centric direct response and brand programs for leading business to business and direct to consumer clients. Integrate marketing intelligence, research, client goals and customer profiles to grow new market segments, increase trial usage and increase customer retention. Leverage financial, media placement and consumer mindset data to optimize campaigns weekly, monthly and daily.Responsible for media optimization of over $50 million in annual billings of high volume, brand response media based through in depth analysis. Driven to find unique and actionable trends. Work across all cross functional teams to delegate responsibilities.
  • Roi Media Direct
    Lead Media Analytics And Metrics Analyst
    Roi Media Direct Jan 2011 - Jan 2012
    Worked across all cross functional teams driving analytics and marketing intelligence capturing activities. Interfaced with Vice Presidents of Strategy and clients when driving strategic plans for growth and marketing correction. Developed proprietary marketing dashboard used for all agency accounts.
  • Roi Media Direct
    Analytics And Metric Analyst
    Roi Media Direct Jan 2009 - Sep 2011
    Planned for and utilized various tracking and analytic tools to create a marketing intelligence dashboard for insight mining. Established the first real, protocol for analytics tracking and reporting. Leveraged media, marketing and data skills into direct and actionable decisions for both client and agency benefit. Informed buyers and strategists of key trends to capitalize on and steps to achieve success. Created actionable plans to turn negative growth areas into positive growht areas for clients like LifeLock, LegalZoom.com and Regus Offices.
  • Roi Media Direct
    Media Coordinator
    Roi Media Direct Aug 2008 - Jan 2009
    Coordinated media department activities to ensure prompt execution on media placement, planning and account services. Exceeded all timelines and goals requested during a growth period for the agency.
  • Interactivate, Inc
    Marketing Coordinator, Intern
    Interactivate, Inc May 2007 - Oct 2008
    Assisted senior account teams in the development and delivery of competitive digital marketing programs. Leveraged Web site presence, search engine optimization and Email strategies to meet client objectives. Developed Online marketing programs that included:- Complete Web site redesign of online web experiences- Creating Email customer touch point strategies- Conducted competitive analysis of target market online behaviors- Retained by senior executive to work on a project basis.Experiences include delivering marketing programs for Resort, Retail and Consumer markets.

Michael Cameron Skills

Digital Marketing Marketing Online Advertising Media Planning Online Marketing Advertising Marketing Strategy Media Buying Integrated Marketing Email Marketing Direct Marketing Seo Social Media Strategy Analytics Radio Crm Competitive Analysis Digital Media Ppc Web Marketing Marketing Communications Digital Strategy Mobile Marketing Brand Management Social Networking B2b Strategic Planning Advertising Sales Pay Per Click Interactive Marketing Management Television Direct Response Television Customer Lifecycle Management Display Advertising Conversion Optimization A/b Testing

Michael Cameron Education Details

  • San Diego State University
    San Diego State University
    Marketing
  • San Diego State University
    San Diego State University
    Marketing Major

Frequently Asked Questions about Michael Cameron

What company does Michael Cameron work for?

Michael Cameron works for Approved Transportation And Warehousing: A Dewitt Company

What is Michael Cameron's role at the current company?

Michael Cameron's current role is Head Of Marketing.

What is Michael Cameron's email address?

Michael Cameron's email address is mc****@****ive.com

What is Michael Cameron's direct phone number?

Michael Cameron's direct phone number is +185820*****

What schools did Michael Cameron attend?

Michael Cameron attended San Diego State University, San Diego State University.

What are some of Michael Cameron's interests?

Michael Cameron has interest in Cooking And Sports, Additional Interests Include, Market Planning And Product Positioning, Promotions, Search Engine Optimization, Marketing In The Digital Environment, Golf, Consumer Behavior.

What skills is Michael Cameron known for?

Michael Cameron has skills like Digital Marketing, Marketing, Online Advertising, Media Planning, Online Marketing, Advertising, Marketing Strategy, Media Buying, Integrated Marketing, Email Marketing, Direct Marketing, Seo.

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