What is a Digital Catalyst? This is a critical role that acts as an accelerator for all issues for the BU, both pre-sales and operations. Works with legal, finance, deal desk, engineering, services, and support to ensure that customer's are "promised what we deliver and then are delivered what we promised." Leads a global mandate partnering with sales teams developing business growth through expansion into new regions and industries, exploring new products and services, driving new product releases and solidifying the value proposition messaging. Refines strategic best practices to expedite and simplify the sales process, addresses C-level concerns, reviews and approves complicated deal structures and legal redlines, and negotiates critical deals. Interacts directly with customer's at the executive and C-level, primary OKR is stakeholder and customer satisfaction. Ensure business health and acts as a consultant and "second set of eyes" to all involved in the business so that they can better peform. Just like a chemical catalyst, is the critical ingredient in accelerating success.

Chosen to lead expat assignment over APAC region to expand AEM into untouched sales regions and to launch the newly acquired Magento product. Established new business in Taiwan, Hong Kong, and Singapore.

Drives sales growth and market expansion by serving as critical liaison between sales organization and the BU. Oversaw 300% revenue growth over 4 years. Handles legal and financial approvals and negotiations and C-level customer communications. Improves operational efficiencies and strategies for scaling the business. Tasked to ensure best practices, ensure enablement, and to innovate for both operational and executive teams as needed.

Business intelligence, analytics and problem-solving manager responsible for integrating and analyzing data from multiple sources, including quantitative and qualitative sources. Manages information from various areas of the company including sales and business development, product development, and product management. Key responsibilities and deliverables:• Drives data analysis and reporting for marketing performance around specific campaigns. • Understands campaign objectives, decision drivers, and based on assumptions, create metrics to analyze campaign effectiveness.• Build predictive models and dashboards to provide insights on marketing performance. Maintains dashboards that are designed and distributed for consumption by marketing, product and executive management. Examples include the following: market segmentation analysis; database marketing analysis; return on investment for product initiatives; customer valuation; revenue and retention, etc.• Works closely with Product, Sales, Business Development, Engineering and the executive team to generate insights, solve problems, and inform business and product decisions by transforming data into knowledge.• Applies knowledge in data research, problem solving, and present data to surface new insights for the business. Ensure business decisions are sound and data-driven.• Functions as a power user of data/business intelligence platforms.• Demonstrates a thorough understanding of data collection methods, analyze and report on the results of A/B tests, and formulate actionable recommendations for the team.• Works with product, data, and business end users, and key stakeholders to understand the forecasting process for key business metrics.

Led start-up from initial business plan to market reality. Created initial marketing and technology plans focused on developing countries like Mongolia and Brazil. Organized transition to new executive team.➢ Created innovative, adaptive learning platform based on modern neurological and linguistic science used by over 10,000 students worldwide.➢ Brought in over $60,000 in initial seed money and $200,000 in Series A funding.➢ Led successful commercial launch in Ulaanbaatar, Mongolia in fall, 2013 capturing 1.5% of internet population in less than a year.➢ Handled international sales and marketing operations and directed IT operations globally.

Marketing and Finance focus.

Innovation was the key to this start-up project! Developed and delivered a step-by-step new business plan for a gamified e-learning company teaching Entrepreneurship and growing SMB. Was completed as part of a University of Michigan EMBA consulting engagement.

Served SMB market in Brazil, USA and Ireland, consulting on innovative development and organizational stability. Helped businesses expand into new locations, encounter creative marketing campaigns, and doubled the efficiency of a local business through business intelligence and data-driven decision making.➢ Boosted profit margins by 16% at educational company by conducting a price survey and refining pricing policy.➢ Increased potential student population from 400 to over 1000 at language learning company by expanding into a second location and increasing in-company education.➢ Developed business plan to convert a traditional educational company into an edtech company teaching Entrepreneurship.

Led team of 12 Marines handling the administration and logistics for over 1500 wounded service members coming from Iraq and Afghanistan on 260 medical flights. Critical communication link between in-theater commanders and stateside headquarters. Liaison between 4 different military services and over 20 different civilian groups. Ensured the care of visiting families and VIPs as well as all reporting requirements for 15+ charities.➢ Managed cross-functional teams comprised of 4 different military services and over 20 different civilian groups.➢ Tracked and managed distribution of charitable goods through more than 15 different charities.

Expanded and developed a special unit created to solicit and recruit volunteers to fill critical wartime personnel needs. Brought corporate marketing and operations to a strict government bureaucracy. Led product team that created a new CRM that allowed in-depth information gathering, greater efficiency and tenfold improvement in team success. Database became the model for similar groups in all military branches. In charge of orders writing, budget preparation, and customer service for over 59,000 Marines. Lead trainer for sales and customer relations skills. Awarded a Certificate of Commendation and a Navy Achievement Medal for division improvements and training.➢ Fulfilled 100% of critical mission requirements by utilizing enhanced sales and client relations. ➢ Increased efficiency of operations by analyzing two years of statistical data and then creating an on demand dashboard.➢ Developed unique UX driven CRM that became a model for other services.➢ Increase volunteer placement rates by initiating a training program to develop sales and customer support skills. ➢ Saved a $100,000 recruiting and retention video production by re-writing the video’s script and then consulting on the production. Video is shown to over 250,000 service members.

Jeep and antique truck dealership specializing in 1966 – 1977 Ford Bronco handling restoration, customization, and sales all over the continental US. Started and managed dealership. Handled all sales, finance, marketing, and management of all aspects of the company. Increase sales 100% per month for the last 6 months of operations before closing due to Marine Corps mobilization.

Managed teams of up to 20 employees, installing high-speed internet networks into Marriott Corporation hotels in various locations around the United States and internationally. Was lead troubleshooter for prime locations such as J.W. Marriot, Ritz-Carlton and Mandarin Oriental hotels.