Michael Keaton Email and Phone Number
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Strong Record of Success in Communications Leadership, Media Relations & Social Media• Leading communications professionals in achieving high-value results in consumer, industry and membership outreach, as well as website development, event planning, and overall revenue growth• Increasing national and trade media coverage to maximize public awareness and positive publicity• Developing national multimedia campaigns reaching tens of millions of Americans through print, online, broadcast and social media channels• Overseeing successful national and local conferences and events that provide quality information and strong value for members and industry stakeholders• Winning national awards for excellence in online, broadcast and print communicationsKey Achievements in Association Leadership & Communications• Earned high profile placements in national media, including the Today Show, PBS NewsHour, New York Times, NPR, Consumer Reports, AARP Bulletin, Huffington Post, U.S. News & World Report, Fortune Magazine, Parade, Scripps National News, Bloomberg BNA, Federal News Radio, The Hill, and many more• Led the total rebranding of the National League for Nursing, including a new logo, color palette, and promotional and marketing material, and relaunch of the flagship website, NLN.org, which earned an Honorable Mention in the 2022 PR Daily Awards Website category• Revitalized AMSA's communications and marketing capabilities with product and training sales growth after years of declines, public relations outreach that gained coverage in national and local media, social media activity that increased followers among members and consumers, and strategies that achieved strong growth in attendance and revenue for the annual conference• Built a new communications department for SWHR from scratch, achieving high profile TV interviews for the CEO and the association's scientific experts, leading a successful national multimedia campaign, and relaunching the website with a new, modern design• Grew NPA’s media coverage 26 percent from 2,100 media clips in 2011 to more than 2,600 in 2012, and oversaw significant website upgrades and content development• Tripled SCORE’s media coverage from 5,000 media clips in 2004 to more than 17,500 in 2009
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Deputy Chief Communications OfficerNational League For Nursing Apr 2019 - PresentWashington, Dc, UsMike oversees media relations, marketing, website, and social media, and the strategic vision for communications activities.Key achievements:• High profile interviews with the president and CEO in the New York Times, Fortune Magazine, NPR Here & Now, New York Daily News, MedPage Today, Kaiser Health News, HealthTech, and Scripps National News• Multimedia campaigns highlighting the importance of nurse educators in health care and nursing education as a career path, each reaching tens of millions of people across the country• Led the total rebranding of the organization, including a new logo, color palette, and promotional and marketing material, and the relaunch of the flagship website, NLN.orgAwards include:• 2024 APEX Award for the Print Media - Marketing & Public Relations category• 2024 Hermes Creative Gold Award for the Brochure category• 2023 APEX Grand Award for the Website - Most Improved category• 2023 APEX Award of Excellence for the Websites category• 2023 APEX Award of Excellence for NLN Member Update in Newsletters: Electronic & Email category• 2023 Hermes Creative Award Gold Award for Website Overall - Nonprofit category• 2023 Hermes Creative Award Gold Award for Website Overall - Redesign category• 2023 Hermes Creative Award Gold Award for NLN Accelerator in the E-Newsletter category• 2023 Hermes Creative Award Honorable Mention for NLN.org in the Home Page category• 2023 Hermes Creative Award Honorable Mention for NLN Education Summit Website in the Microsite category• 2023 Hermes Creative Award Honorable Mention for NLN Member Update in the E-Newsletter category• 2023 Hermes Creative Award Honorable Mention for NLN Look Ahead in the E-Newsletter category• 2022 PR Daily Awards Honorable Mention for the Website category• 2022 PR Daily Awards Honorable Mention for the DE&I (Diversity, Equity & Inclusion) Communications category• 2022 PR Daily Nonprofit Communications Awards Honorable Mention for the Website category
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Senior Director Of CommunicationsAmerican Moving & Storage Association Nov 2014 - Mar 2019Mike oversaw all media relations, marketing, website, social media, education and conference activities. He was responsible for setting the strategic vision for AMSA's consumer, member and industry communications, and served as the liaison with the Communications Advisory Committee. Additionally, he served as a writer and editor for the AMSA Today e-newsletter and Direction magazine. In 2015, Mike was promoted to senior director of communications and assumed responsibility for the entire Communications, Education and Meetings Department.Key achievements include:• High profile interviews with the president and CEO in the New York Times, Consumer Reports, U.S. News & World Report, AARP Bulletin, Reader's Digest, Federal News Radio, and local TV stations in Washington, D.C., Philadelphia and Baltimore• Multimedia campaigns featuring consumer tips on planning for a move, saving money on a move, avoiding moving scams, and stopping the spread of gypsy moths, each reaching tens of millions of people across the country• Three years of significant growth in attendance and record profits for the association's annual education conference and expo, and leading the launches of a new conference app and online registration system• Launch of a new, modern website consolidating all of AMSA's websites into one that is more user-friendly on multiple devices and platforms featuring sections for consumers, members and moving van drivers• Revamped marketing outreach to grow product and training sales after two years of significant declinesAwards included:• 2019 NAPS Certificate of Excellence for Superior Achievement in Media Relations• 2018 APEX Award of Excellence for Gypsy Moth Public Service Campaign• 2016 NAPS Certificate of Excellence for Superior Achievement in Media RelationsMike also supported AMSA's government affairs outreach by drafting public statements about legislative successes and regulatory activity, and editing email alerts sent to members.
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Director Of Marketing & CommunicationsSociety For Women'S Health Research (Swhr) Sep 2013 - Nov 2014Washington, D.C., UsMike led and oversaw the public relations, social media, e-newsletter and website for SWHR. He also built a newly energized Communications Department for the organization and developed the strategic plan and processes that guided external outreach.Key achievements include:• High profile TV interviews with the president and CEO on the PBS NewsHour and Voice of America, and with SWHR's women’s sleep expert on the Today Show • Interviews with science and policy experts by the Huffington Post, Bloomberg BNA, More Magazine, the Guardian, FDA Week and health trade publications• Launch of SWHR science and CEO blogs on the Huffington Post highlighting important issues in the science of women's health and public policy priorities• Multimedia campaign about molecular diagnostics and women’s health through print, online, radio and TV public service announcements, resulting in 860 clips reaching an estimated audience of 76 million people• Helped raise additional funds through fundraising appeals by email, social media and the website, and scripted the annual gala event, the Society’s most prominent fundraising vehicleMike also led the re-launch of the SWHR website with a more modern design using a web development firm, and put together a new color palette and organization logo with a special 25th anniversary version using a graphic design firm. -
Director Of CommunicationsNatural Products Association Aug 2010 - Jun 2013Washington, District Of Columbia, UsMike led NPA’s public relations and social media function. In addition, he provided support for membership communications, advocacy activities and website updates. Mike also served as a writer and editor for NPA Now, a newsletter for the association’s 1,900 members. In 2012, Mike was promoted to director of communications.Key achievements include:• Grew NPA’s media coverage 26 percent from 2,100 media clips in 2011 to more than 2,600 in 2012, and oversaw significant website upgrades and content development• Launched NPA’s social media presence in Facebook and Twitter in 2011, with Facebook likes up 43 percent in 2012 over 2011 and Twitter followers up 89 percent• Wrote guest columns, letters to the editor and speeches on behalf of the executive director and CEO, with placements in industry trade publications and the New York Times• Wrote guest columns, letters to the editor and speeches on behalf of the executive director and CEO, with placements in industry trade publications and the New York Times• Developed multimedia campaigns for the Natural Seal and dietary supplements through print, radio and TV public service announcements with NAPS• Wrote and edited marketing content for current and prospective members in conjunction with the director of marketing, leading to an influx of hundreds of new members and increasing numbers of certificationsAwards include:• 2013 Hermes Creative Award Gold Winner for the NPA Website• 2013 APEX Award of Excellence for the NPA Website -
Director Of Pr & CommunicationsScore Association Aug 2004 - Jul 2010Washington, Dc, UsMike led national media relations and online social media. In addition, he wrote and edited SCORE Today as well as content for the online Volunteer Center. He handled other print and online projects, including the annual report, media kit, and website design and content updates. In 2007, Mike was promoted to director of communications and added congressional outreach to his responsibilities.Key achievements include:• Tripled SCORE’s media coverage from 5,000 media clips in 2004 to more than 17,500 in 2009.• Earned placements on the NBC Nightly News, CNN, Associated Press, Inc., Entrepreneur, Business Week, Forbes, and other national newspapers and magazines• Raised public awareness by developing new marketing materials with an outside designer around the theme of Live Your Dream, SCORE Can Help, including brochures, media kit, advertisements, booth designs, PowerPoint template, computer wallpaper and event invitation template• Provided editorial support for and helped The SCORE Foundation implement fundraising activities across the organization and with key supporters and stakeholders• Developed material and provided support for local office media outreach; created the SCORE Media Network, more than 100 volunteer leaders nationwide who assisted with media inquiries• Wrote congressional testimony for the SCORE CEO and state volunteer leaders, and created an online congressional outreach toolkit with key messages and best practicesAwards include:• 2009 NAPS Certificate of Excellence for Superior Achievement in Media Relations• 2008 NAPS Certificates of Excellence for Superior Achievement in Media Relations• 2007 NAPS Certificate of Excellence for Superior Achievement in Media Relations• 2006 APEX Award of Excellence for the SCORE Website• 2006 APEX Award of Excellence for the SCORE Annual Report• 2006 NAPS Certificates of Excellence for Superior Achievement in Media Relations -
Communications ManagerEqual Justice Works Oct 2002 - Aug 2004Washington, Dc, UsMike took a position at Equal Justice Works to manage the website, serve as newsletter editor, and provide writing and editorial support across the organization. He was promoted to communications manager in 2003 and assumed responsibility for the entire Communications Department. His duties included leading media and promotional activities, such as the development of new marketing materials and online tools. -
Project ManagerNational Association Of Private Special Education Centers Apr 2001 - Oct 2002Mike joined NAPSEC as project manager in charge of the website, newsletters, conference materials, news releases, brochures and other print material.
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Customer Service CoordinatorClose Up Foundation Apr 1999 - Mar 2001Arlington, Virginia, UsIn 1999, Mike moved to the Washington, D.C., area to take a marketing and customer relations position in Close Up Publishing, which produced books and videos for the Close Up Foundation. He drafted all the news releases for new products and handled other promotional and marketing activities.
Michael Keaton Skills
Michael Keaton Education Details
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Pennwest ClarionCommunications
Frequently Asked Questions about Michael Keaton
What company does Michael Keaton work for?
Michael Keaton works for National League For Nursing
What is Michael Keaton's role at the current company?
Michael Keaton's current role is Deputy Chief Communications Officer at National League for Nursing.
What is Michael Keaton's email address?
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What is Michael Keaton's direct phone number?
Michael Keaton's direct phone number is +170370*****
What schools did Michael Keaton attend?
Michael Keaton attended Pennwest Clarion.
What are some of Michael Keaton's interests?
Michael Keaton has interest in Children, Economic Empowerment, Civil Rights And Social Action, Politics, Environment, Education, Disaster And Humanitarian Relief, Health.
What skills is Michael Keaton known for?
Michael Keaton has skills like Media Relations, Public Relations, Press Releases, Strategic Planning, Editing, Marketing Strategy, Social Media, Newsletters, Marketing, Nonprofits, Public Speaking, Strategic Communications.
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