Mike Kelley Email & Phone Number

London, Gb

Grabyo is the premium cloud production & distribution platform for sports, music/entertainment, news, & corporate B2B. Grabyo’s customers and technology partners are at the forefront of the rapidly evolving video industry. Clients included: PGA, UFC, WWE, NASCAR, MLS, Fox Sports, Big Ten Network, Universal Music, The Emmys, Premier League, La Liga, ATP Media, Wimbledon, USTA, FIA Formula E, BT Sport, Arizona Cardinals, Real Madrid CF, and Chelsea FC.I manage all strategy, sales, marketing, customer success, and operations for Grabyo in the Americas & APAC regions. I opened the first US office in early 2017, and gradually built a team across multiple offices/regions: NY, LA, Miami, Sao Paolo, Sydney & Singapore - growing revenue to multi-million $$ ARR. We are changing the landscape of content creation & delivery in the M&E industry - driving massive spikes in engagement and revenue for major broadcasters, OTT brands, and sports/entertainment properties.

London, Gb

Managing relationships with various partners, across technology/product, distribution, sales reseller/referral, and other. Develop & adapt strategy for each segment, based market conditions and business priorities. Build & maintain relationships with senior executives to drive mutual benefits in Americas, EMEA, & APAC. Partners include AWS, Facebook, Twitter, Tiktok, Snap, YouTube, Brightcove, Comcast, Amagi, Tagboard, Flowics, Singular Live, and others.

Plainview, New York, Us

Lead Sports & TVE business development for NeuLion - the premier digital video platform for all content owners wishing to deliver live and on-demand programming to any IP connected device (PC, mobile, tablet, gaming console, smart TV, etc). Clients include cable distributors, networks, broadcasters, sports properties, and film studios - globally. Products include authenticated services that increase value for distribution partners, as well as subscription & PPV "direct to consumer" products that are geo-targeted to the zip-code level in any part of the world. NeuLion works with the top programming brands in the world of sports & entertainment: NFL, NBA, NHL, UFC, MLS, ESPN, AMC Networks, MSG, Big Ten Network, Pivot TV, Univision, Rogers, Brighthouse, Sport TV & CCTV

Portland, Or, Us

Part of an executive team leading overall company strategy and execution for the premier Interactive TV software and services company. Lead all business development and client relations for Ensequence's Programming and Advertising partners. Clients include national/regional TV networks (ESPN, NBC, Turner, HBO, A&E) sports leagues (NFL, MLB, NHL) & studios (Disney), brands, and agencies - working closely with them on their interactive TV product strategy. Expertise includes "legacy" iTV for cable/satellite/telco distributors, but also synced 2nd screen apps for smartphones & tablet...and connected TV & gaming device platforms.

Us

Bonham Group was a sports & entertainment consulting agency that specialized in sponsorship consulting & research for brands, media, and properties. In addition, TBG represented major sports/entertainment in their sponsorship sales efforts. I opened the NY office and took ownership of major client accounts in NY, including all major sports leagues (NFL, NBA, NASCAR, MLB, MLS, etc) and brand clients (AMD, Chase, Verizon, Samsung, Pepsi, Amex, etc).

Founded and led a consulting practice for brands, media properties, and gaming companies in the sports and entertainment space. Work included overall strategic planning, partnership/alliance development, digital media strategy, content development, and promotion and sponsorship execution. Clients include Sony/BMG Entertainment, Heineken, College Sports Television (CSTV), ABC Networks, Glaceau/Vitamin Water, WNBA, Outdoor Life Network, AOL, Emirates Airlines, Dentsu, ZeroXposure, PartyPoker.com, Surgeons of Hope Foundation. Expanded the consulting services into China by providing strategy & business development support for MarketChina, Inc – a massive gaming platform in China that was built through over 1000 internet gaming cafes across the country. Led a sales team that targeted major international brands & agencies to capitalize on the millions of Chinese youth on this cafe gaming network for daily promotions and advertising.

Paris, Ile De France, Fr

Opened the NY office for Relay, sister agency to Mediavest & Starcom (SMG) Worked closely with SMG's client to leverage their sports & entertainment media investments for promotional and sponsorship benefits to drive business goals. Charged with building revenues in NY and leading strategies for growth. Clients included: Allstate, Sony Music, Coca-Cola, Kraft, P&G, Canon, Enterprise

Sunnyvale, Ca, Us

Led the marketing & PR team for the Media & Entertainment division, overseeing Yahoo! Sports, Travel, Finance, Games, News, Weather, Living, Health. Created annual marketing plans to drive growth of businesses in key areas: brand awareness, user growth, subscription services, and advertising revenue. Worked cross functionally with Sales team to build integrated marketing solutions for key clients and with Business Development/Production team to leverage content relationships for added marketing exposure. Initiated and managed Yahoo!’s largest global partnership – with the FIFA World Cup – for a deal that included the 2002 WC in Japan/Korea and the 2006 WC in Germany. Built Yahoo! Sports from #5 sports website to #1, ahead of well established brands: ESPN, CBSSportsline, CNNSI. Built over 40 marketing partnerships with teams, leagues and other media entities to help build the brand, including: the NBA, NFL, MLS, Sports Illustrated, Fox Sports, the USPS Pro Cycling Team, the US Ski Team, the AVP Volleyball Tour, the Outdoor Life Network, and several baseball and hockey teams.

Purchase, Ny, Us

Managed all sponsorship investments in sports & entertainment. Build leverage plans that drive preference and usage of the brand through member banks and key retail partners. Managed an internal team and agencies, as well as a $25 million annual sponsorship budget for major sports properties, that included FIFA World Cup, PGA Tour, NHL, MLB, US Soccer & MLS.