Mike Kelley

Mike Kelley Email and Phone Number

Global C-level Exec / Sports, Media, & Technology / D2C Content, OTT, AI, Live Streaming, Cloud Production @ Grabyo
Mike Kelley's Location
New York City Metropolitan Area, United States, United States
About Mike Kelley

Mike is a seasoned sports/entertainment/technology executive with a deep experience in digital strategy, marketing, business development and operations. For the past 25 years, he has been on the forefront of the evolution of content creation and distribution - including early internet (via Yahoo!), interactive TV (via Comcast, Time Warner, Verizon), advanced OTT streaming products, and the rise of social content distribution channels.Throughout his career, Mike has consulted with top broadcasters, sports & entertainment properties and brands, in their global efforts to build deeper connections to their fans & consumers. He has a keen understanding of the intersection of technology, content, & marketing strategy to drive a company's business goals. Mike also thrives on building and mentoring a team that will always prioritize service of the customer, and work for each other - toward common business and/or product KPIs. His global experience, management skills, and industry relationships provide a foundation for leadership and entrepreneurship in any organization.

Mike Kelley's Current Company Details
Grabyo

Grabyo

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Global C-level Exec / Sports, Media, & Technology / D2C Content, OTT, AI, Live Streaming, Cloud Production
Mike Kelley Work Experience Details
  • Grabyo
    President, Americas & Apac
    Grabyo May 2016 - Present
    London, Gb
    Grabyo is the premium cloud production & distribution platform for sports, music/entertainment, news, & corporate B2B. Grabyo’s customers and technology partners are at the forefront of the rapidly evolving video industry. Clients included: PGA, UFC, WWE, NASCAR, MLS, Fox Sports, Big Ten Network, Universal Music, The Emmys, Premier League, La Liga, ATP Media, Wimbledon, USTA, FIA Formula E, BT Sport, Arizona Cardinals, Real Madrid CF, and Chelsea FC.I manage all strategy, sales, marketing, customer success, and operations for Grabyo in the Americas & APAC regions. I opened the first US office in early 2017, and gradually built a team across multiple offices/regions: NY, LA, Miami, Sao Paolo, Sydney & Singapore - growing revenue to multi-million $$ ARR. We are changing the landscape of content creation & delivery in the M&E industry - driving massive spikes in engagement and revenue for major broadcasters, OTT brands, and sports/entertainment properties.
  • Grabyo
    Global Head Of Partnerships
    Grabyo Jan 2018 - Present
    London, Gb
    Managing relationships with various partners, across technology/product, distribution, sales reseller/referral, and other. Develop & adapt strategy for each segment, based market conditions and business priorities. Build & maintain relationships with senior executives to drive mutual benefits in Americas, EMEA, & APAC. Partners include AWS, Facebook, Twitter, Tiktok, Snap, YouTube, Brightcove, Comcast, Amagi, Tagboard, Flowics, Singular Live, and others.
  • Neulion
    Svp, Business Development & Strategy
    Neulion Aug 2013 - May 2016
    Plainview, New York, Us
    Lead Sports & TVE business development for NeuLion - the premier digital video platform for all content owners wishing to deliver live and on-demand programming to any IP connected device (PC, mobile, tablet, gaming console, smart TV, etc). Clients include cable distributors, networks, broadcasters, sports properties, and film studios - globally. Products include authenticated services that increase value for distribution partners, as well as subscription & PPV "direct to consumer" products that are geo-targeted to the zip-code level in any part of the world. NeuLion works with the top programming brands in the world of sports & entertainment: NFL, NBA, NHL, UFC, MLS, ESPN, AMC Networks, MSG, Big Ten Network, Pivot TV, Univision, Rogers, Brighthouse, Sport TV & CCTV
  • Ensequence, Inc.
    Svp, Business Development, Programming & Advertising
    Ensequence, Inc. Jun 2007 - Aug 2013
    Portland, Or, Us
    Part of an executive team leading overall company strategy and execution for the premier Interactive TV software and services company. Lead all business development and client relations for Ensequence's Programming and Advertising partners. Clients include national/regional TV networks (ESPN, NBC, Turner, HBO, A&E) sports leagues (NFL, MLB, NHL) & studios (Disney), brands, and agencies - working closely with them on their interactive TV product strategy. Expertise includes "legacy" iTV for cable/satellite/telco distributors, but also synced 2nd screen apps for smartphones & tablet...and connected TV & gaming device platforms.
  • The Bonham Group
    Svp, Marketing And Business Development
    The Bonham Group May 2006 - Jun 2007
    Us
    Bonham Group was a sports & entertainment consulting agency that specialized in sponsorship consulting & research for brands, media, and properties. In addition, TBG represented major sports/entertainment in their sponsorship sales efforts. I opened the NY office and took ownership of major client accounts in NY, including all major sports leagues (NFL, NBA, NASCAR, MLB, MLS, etc) and brand clients (AMD, Chase, Verizon, Samsung, Pepsi, Amex, etc).
  • Striker Marketing Group
    Founder/Partner
    Striker Marketing Group Jan 2004 - May 2006
    Founded and led a consulting practice for brands, media properties, and gaming companies in the sports and entertainment space. Work included overall strategic planning, partnership/alliance development, digital media strategy, content development, and promotion and sponsorship execution. Clients include Sony/BMG Entertainment, Heineken, College Sports Television (CSTV), ABC Networks, Glaceau/Vitamin Water, WNBA, Outdoor Life Network, AOL, Emirates Airlines, Dentsu, ZeroXposure, PartyPoker.com, Surgeons of Hope Foundation. Expanded the consulting services into China by providing strategy & business development support for MarketChina, Inc – a massive gaming platform in China that was built through over 1000 internet gaming cafes across the country. Led a sales team that targeted major international brands & agencies to capitalize on the millions of Chinese youth on this cafe gaming network for daily promotions and advertising.
  • Publicis Groupe
    Vp, Managing Director, Relay Sports & Entertainment
    Publicis Groupe Jun 2002 - Jan 2004
    Paris, Ile De France, Fr
    Opened the NY office for Relay, sister agency to Mediavest & Starcom (SMG) Worked closely with SMG's client to leverage their sports & entertainment media investments for promotional and sponsorship benefits to drive business goals. Charged with building revenues in NY and leading strategies for growth. Clients included: Allstate, Sony Music, Coca-Cola, Kraft, P&G, Canon, Enterprise
  • Yahoo!
    Director Of Marketing, Media & Entertainment
    Yahoo! Jan 1999 - Jun 2002
    Sunnyvale, Ca, Us
    Led the marketing & PR team for the Media & Entertainment division, overseeing Yahoo! Sports, Travel, Finance, Games, News, Weather, Living, Health. Created annual marketing plans to drive growth of businesses in key areas: brand awareness, user growth, subscription services, and advertising revenue. Worked cross functionally with Sales team to build integrated marketing solutions for key clients and with Business Development/Production team to leverage content relationships for added marketing exposure. Initiated and managed Yahoo!’s largest global partnership – with the FIFA World Cup – for a deal that included the 2002 WC in Japan/Korea and the 2006 WC in Germany. Built Yahoo! Sports from #5 sports website to #1, ahead of well established brands: ESPN, CBSSportsline, CNNSI. Built over 40 marketing partnerships with teams, leagues and other media entities to help build the brand, including: the NBA, NFL, MLS, Sports Illustrated, Fox Sports, the USPS Pro Cycling Team, the US Ski Team, the AVP Volleyball Tour, the Outdoor Life Network, and several baseball and hockey teams.
  • Mastercard, Int'L
    Director Of Sponsorships
    Mastercard, Int'L Feb 1995 - Jan 1999
    Purchase, Ny, Us
    Managed all sponsorship investments in sports & entertainment. Build leverage plans that drive preference and usage of the brand through member banks and key retail partners. Managed an internal team and agencies, as well as a $25 million annual sponsorship budget for major sports properties, that included FIFA World Cup, PGA Tour, NHL, MLB, US Soccer & MLS.
  • Us Soccer Federation/Soccer Usa Partners
    Account Manager
    Us Soccer Federation/Soccer Usa Partners Oct 1993 - Feb 1995
  • Octagon Sports & Entertainment
    Marketing Manager
    Octagon Sports & Entertainment Jan 1993 - Oct 1993

Mike Kelley Skills

Mobile Video Production Social Media Customer Relations Strategic Partnerships News Production Brand Development Digital Strategy Online Marketing Account Management Sales Partner Development Channel Partners Customer Retention Mobile Marketing Event Planning Start Ups Sales Operations Digital Media Business Development Market Research Partner Relationship Management Digital Marketing Live Video Streaming Advertising Promotions Strategic Planning Integrated Marketing Strategy Sales Management New Media Media And Entertainment Online Advertising Sponsorship Operations Management P&l Management New Business Development Marketing Entertainment Product Management Customer Service Management Product Development Television Marketing Strategy Mobile Devices Sports Marketing Crm Event Marketing

Mike Kelley Education Details

  • University Of Virginia
    University Of Virginia
    Bachelor Of Science (Bs)

Frequently Asked Questions about Mike Kelley

What company does Mike Kelley work for?

Mike Kelley works for Grabyo

What is Mike Kelley's role at the current company?

Mike Kelley's current role is Global C-level Exec / Sports, Media, & Technology / D2C Content, OTT, AI, Live Streaming, Cloud Production.

What is Mike Kelley's email address?

Mike Kelley's email address is mi****@****hoo.com

What is Mike Kelley's direct phone number?

Mike Kelley's direct phone number is +191380*****

What schools did Mike Kelley attend?

Mike Kelley attended University Of Virginia.

What skills is Mike Kelley known for?

Mike Kelley has skills like Mobile, Video Production, Social Media, Customer Relations, Strategic Partnerships, News Production, Brand Development, Digital Strategy, Online Marketing, Account Management, Sales, Partner Development.

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