Mike Kelley Email and Phone Number
Mike Kelley personal email
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Mike Kelley phone numbers
Mike is a seasoned sports/entertainment/technology executive with a deep experience in digital strategy, marketing, business development and operations. For the past 25 years, he has been on the forefront of the evolution of content creation and distribution - including early internet (via Yahoo!), interactive TV (via Comcast, Time Warner, Verizon), advanced OTT streaming products, and the rise of social content distribution channels.Throughout his career, Mike has consulted with top broadcasters, sports & entertainment properties and brands, in their global efforts to build deeper connections to their fans & consumers. He has a keen understanding of the intersection of technology, content, & marketing strategy to drive a company's business goals. Mike also thrives on building and mentoring a team that will always prioritize service of the customer, and work for each other - toward common business and/or product KPIs. His global experience, management skills, and industry relationships provide a foundation for leadership and entrepreneurship in any organization.
Grabyo
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President, Americas & ApacGrabyo May 2016 - PresentLondon, GbGrabyo is the premium cloud production & distribution platform for sports, music/entertainment, news, & corporate B2B. Grabyo’s customers and technology partners are at the forefront of the rapidly evolving video industry. Clients included: PGA, UFC, WWE, NASCAR, MLS, Fox Sports, Big Ten Network, Universal Music, The Emmys, Premier League, La Liga, ATP Media, Wimbledon, USTA, FIA Formula E, BT Sport, Arizona Cardinals, Real Madrid CF, and Chelsea FC.I manage all strategy, sales, marketing, customer success, and operations for Grabyo in the Americas & APAC regions. I opened the first US office in early 2017, and gradually built a team across multiple offices/regions: NY, LA, Miami, Sao Paolo, Sydney & Singapore - growing revenue to multi-million $$ ARR. We are changing the landscape of content creation & delivery in the M&E industry - driving massive spikes in engagement and revenue for major broadcasters, OTT brands, and sports/entertainment properties. -
Global Head Of PartnershipsGrabyo Jan 2018 - PresentLondon, GbManaging relationships with various partners, across technology/product, distribution, sales reseller/referral, and other. Develop & adapt strategy for each segment, based market conditions and business priorities. Build & maintain relationships with senior executives to drive mutual benefits in Americas, EMEA, & APAC. Partners include AWS, Facebook, Twitter, Tiktok, Snap, YouTube, Brightcove, Comcast, Amagi, Tagboard, Flowics, Singular Live, and others. -
Svp, Business Development & StrategyNeulion Aug 2013 - May 2016Plainview, New York, UsLead Sports & TVE business development for NeuLion - the premier digital video platform for all content owners wishing to deliver live and on-demand programming to any IP connected device (PC, mobile, tablet, gaming console, smart TV, etc). Clients include cable distributors, networks, broadcasters, sports properties, and film studios - globally. Products include authenticated services that increase value for distribution partners, as well as subscription & PPV "direct to consumer" products that are geo-targeted to the zip-code level in any part of the world. NeuLion works with the top programming brands in the world of sports & entertainment: NFL, NBA, NHL, UFC, MLS, ESPN, AMC Networks, MSG, Big Ten Network, Pivot TV, Univision, Rogers, Brighthouse, Sport TV & CCTV -
Svp, Business Development, Programming & AdvertisingEnsequence, Inc. Jun 2007 - Aug 2013Portland, Or, UsPart of an executive team leading overall company strategy and execution for the premier Interactive TV software and services company. Lead all business development and client relations for Ensequence's Programming and Advertising partners. Clients include national/regional TV networks (ESPN, NBC, Turner, HBO, A&E) sports leagues (NFL, MLB, NHL) & studios (Disney), brands, and agencies - working closely with them on their interactive TV product strategy. Expertise includes "legacy" iTV for cable/satellite/telco distributors, but also synced 2nd screen apps for smartphones & tablet...and connected TV & gaming device platforms. -
Svp, Marketing And Business DevelopmentThe Bonham Group May 2006 - Jun 2007UsBonham Group was a sports & entertainment consulting agency that specialized in sponsorship consulting & research for brands, media, and properties. In addition, TBG represented major sports/entertainment in their sponsorship sales efforts. I opened the NY office and took ownership of major client accounts in NY, including all major sports leagues (NFL, NBA, NASCAR, MLB, MLS, etc) and brand clients (AMD, Chase, Verizon, Samsung, Pepsi, Amex, etc). -
Founder/PartnerStriker Marketing Group Jan 2004 - May 2006Founded and led a consulting practice for brands, media properties, and gaming companies in the sports and entertainment space. Work included overall strategic planning, partnership/alliance development, digital media strategy, content development, and promotion and sponsorship execution. Clients include Sony/BMG Entertainment, Heineken, College Sports Television (CSTV), ABC Networks, Glaceau/Vitamin Water, WNBA, Outdoor Life Network, AOL, Emirates Airlines, Dentsu, ZeroXposure, PartyPoker.com, Surgeons of Hope Foundation. Expanded the consulting services into China by providing strategy & business development support for MarketChina, Inc – a massive gaming platform in China that was built through over 1000 internet gaming cafes across the country. Led a sales team that targeted major international brands & agencies to capitalize on the millions of Chinese youth on this cafe gaming network for daily promotions and advertising.
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Vp, Managing Director, Relay Sports & EntertainmentPublicis Groupe Jun 2002 - Jan 2004Paris, Ile De France, FrOpened the NY office for Relay, sister agency to Mediavest & Starcom (SMG) Worked closely with SMG's client to leverage their sports & entertainment media investments for promotional and sponsorship benefits to drive business goals. Charged with building revenues in NY and leading strategies for growth. Clients included: Allstate, Sony Music, Coca-Cola, Kraft, P&G, Canon, Enterprise -
Director Of Marketing, Media & EntertainmentYahoo! Jan 1999 - Jun 2002Sunnyvale, Ca, UsLed the marketing & PR team for the Media & Entertainment division, overseeing Yahoo! Sports, Travel, Finance, Games, News, Weather, Living, Health. Created annual marketing plans to drive growth of businesses in key areas: brand awareness, user growth, subscription services, and advertising revenue. Worked cross functionally with Sales team to build integrated marketing solutions for key clients and with Business Development/Production team to leverage content relationships for added marketing exposure. Initiated and managed Yahoo!’s largest global partnership – with the FIFA World Cup – for a deal that included the 2002 WC in Japan/Korea and the 2006 WC in Germany. Built Yahoo! Sports from #5 sports website to #1, ahead of well established brands: ESPN, CBSSportsline, CNNSI. Built over 40 marketing partnerships with teams, leagues and other media entities to help build the brand, including: the NBA, NFL, MLS, Sports Illustrated, Fox Sports, the USPS Pro Cycling Team, the US Ski Team, the AVP Volleyball Tour, the Outdoor Life Network, and several baseball and hockey teams. -
Director Of SponsorshipsMastercard, Int'L Feb 1995 - Jan 1999Purchase, Ny, UsManaged all sponsorship investments in sports & entertainment. Build leverage plans that drive preference and usage of the brand through member banks and key retail partners. Managed an internal team and agencies, as well as a $25 million annual sponsorship budget for major sports properties, that included FIFA World Cup, PGA Tour, NHL, MLB, US Soccer & MLS. -
Account ManagerUs Soccer Federation/Soccer Usa Partners Oct 1993 - Feb 1995
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Marketing ManagerOctagon Sports & Entertainment Jan 1993 - Oct 1993
Mike Kelley Skills
Mike Kelley Education Details
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University Of VirginiaBachelor Of Science (Bs)
Frequently Asked Questions about Mike Kelley
What company does Mike Kelley work for?
Mike Kelley works for Grabyo
What is Mike Kelley's role at the current company?
Mike Kelley's current role is Global C-level Exec / Sports, Media, & Technology / D2C Content, OTT, AI, Live Streaming, Cloud Production.
What is Mike Kelley's email address?
Mike Kelley's email address is mi****@****hoo.com
What is Mike Kelley's direct phone number?
Mike Kelley's direct phone number is +191380*****
What schools did Mike Kelley attend?
Mike Kelley attended University Of Virginia.
What skills is Mike Kelley known for?
Mike Kelley has skills like Mobile, Video Production, Social Media, Customer Relations, Strategic Partnerships, News Production, Brand Development, Digital Strategy, Online Marketing, Account Management, Sales, Partner Development.
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