With 35+ years of sales experience - and the last 27 of those spent selling specifically in the email/messaging industry, Michael Kelly helped to found email technology provider -- ClickMail Marketing -- in 2000. ClickMail went on to acquire iPost in 2015. Michael is now considered one of Silicon Valley’s most knowledgeable email marketing experts, and that expertise is put to work for ClickMail/iPost clients on a daily basis.With an in-depth knowledge of the latest email technologies, a thorough understanding of email best practices, and an ability to quickly comprehend each client’s business objectives, Michael can speak to both the technical and business aspects of an email strategy. He’s an invaluable help to clients new to ClickMail/iPost and existing clients that strive to continually improve their email marketing programs.Michael is also a popular speaker who regularly presents at industry events, making the complex easy to understand and delighting audiences with his seemingly unending expertise. He has been on adjunct faculty at USF (Univ. of San Francisco) and at ASM (Ass'n of Strategic Marketing) teaching/sharing courses on advanced email marketing.Specialties: email analytics, email technology, email integration, email marketing best practices, email deliverability, automated emails, email service providers, email authentication, triggered email, ESP customization, email segmentation