As Director of Communications at World Bicycle Relief, I lead our strategic communication efforts to amplify our mission of providing bicycles to individuals in need and transforming lives through the power of mobility. With a focus on storytelling, media relations, and influencing public policy, I work to build and engage a global community of supporters and partners. My role involves crafting compelling narratives that showcase the impact of our work, strategic planning to inform our brand's presence across multiple platforms, and driving initiatives that increase visibility and support for our cause. Through collaboration with our development and program teams, I ensure our message resonates worldwide, fostering a culture of inclusivity and empowerment.

Digital and Social Media Strategist on the HP Corporate Affairs team supporting ThoughtLeadership initiatives focused on Hybrid Work and SustainabilityCommunication and coordination with key stakeholders in Corp Affairs, Marketing andSustainable Impact business units to create integrated plans for content development,earned media coverage and influencer programsServed as key liaison with brand, social, and creative agency partners to develop and implement thought leadership campaigns across HP's social channels, executive voices, and HP.com Worked in close coordination with Sustainability Marketing to develop and introduce new "Go Beyond" Sustainable Impact brand positioning, including a complete redesign of the Sustainability website and key content pillarsEstablished and maintained strong relationships with media outlets, journalists, and analystcommunities to secure media coverage, interviews, and press opportunitiesMonitoring and analyzing social media metrics, PR performance, and sentiment analysis,providing insights to assess campaign effectiveness and make data-driven optimizations

• Responsible for developing and overseeing Poly's global communications, social media and influencer marketing programs as part of the integrated marketing function• Developed social content and channel marketing strategies to support 30+ product launches a year. generating 500+ Sales Qualified Leads per month and contributing to demand generation efforts driving $2B in annual revenue• Managed implementation and roll-out of Employee Advocacy and Social Selling programs across Poly sales force, contributing $5M annually in influenced pipeline • Managed and mentored a global team of eight social media and PR professionals, providing guidance, fostering collaboration, and driving team to deliver on KPIs• Developed strategic social content packages to support regional and local channel and strategic alliance partners, distributors, VARs, and retailers to build and execute joint GTM activities • Served as the key point of contact with agency partners, platform partners, technology vendors, regional and country-level teams• Served as the lead for the influencer engagement program to foster relationships with key influencers in order to drive brand awareness, affinity, and community engagement. • Developed and maintained a global social media content calendar aligned with corporate initiatives including product and solution launches, tradeshows/events, DEI moments and executive voicesServed as Chair of Assn. of Natl. Advertisers Digital & Social Committee, West Coast

Responsible for developing and overseeing Plantronics' global social media and influencer marketing strategies, including company-wide infrastructure: governance and policy, process, training and tools recommendation and implementation. Chair of Assn. of Natl. Advertisers Digital & Social Committee, West CoastMember: ANA Media Transparency Taskforce

Managing all aspects of consumer communications for American Licorice brands including advertising, social media and public relations. Management of agency relationships and working in close coordination with brand managers to develop, implement and oversee marketing campaigns across all channels of communication.• Managed advertising across paid social, programmatic display, search and OOH, contributing 5% YOY growth in brand awareness and $120M in annual revenueOversaw content and paid media strategies to grow @redvines into the 3rd most followed Twitter handle in the confectionery industry with over 63k followersOversaw content and paid media strategies to grow Red Vines and Sour Punch brand facebook pages to over 1.6MM and 2.2MM Fans respectively Chair of Assn. of Natl. Advertisers Media Leadership Committee, West CoastMember Rep: Children's Advertising Review Unit (CARU), Alliance for Family EntertainmentSpeaking: CES "Digital Disruption, ANA Masters of Marketing, ANA Media Leadership Conference, American Assc. of Candy Technologists Natl. Conference, Vistage All-City ConferenceImplemented branded mobile marketing campaigns on multiple platforms including CheckPoints, ShopKick and Facebook Deals working with retail partners including Walmart, Target, CVS, Dollar General, Safeway, Cinemark Theaters, Harkins Theaters and othersPress: How Red Vines is Gaining Even as Its Organic Social Reach FallsAdvertising Agehttp://bit.ly/1CstozbHere's One Brand Already Running Instagram Video AdsForbeshttp://onforb.es/11V0gyFInstagram Video Puts Vine on Notice:AdWeekhttp://bit.ly/11HdApwA Sweet to Root ForWall Street Journalhttp://on.wsj.com/eQzVDjRed Vines: A Case Study On How To Market Something That Everyone Already Likes (TechCrunch)http://tcrn.ch/9aoE1oDrawing the Line with Licoricehttp://bit.ly/hZ9q7eAssociation of National Advertisers: Social Media Conference presented by Ogilvy & Mather (speaking)http://bit.ly/edDi0S

Principal at Santa Cruz-based public relations consultancy working closely with California based technology startups. Mike's Clients in the News:Organizing the Chaos of Online Travel Tips New York Timeshttp://bit.ly/71WXCVNew Video Discovery Site Promises To Make a Rippol In The StreamTechCrunchhttp://bit.ly/3bbdhmKijubi- A New Resource for TravelersNew York Timeshttp://bit.ly/lqiqHKijubi Helps Find “What Could You Be Doing” on VacationMashablehttp://bit.ly/40cl3hNew travel Web sites target niche marketsMSNBChttp://bit.ly/lL82XKijubi Launches Booking Engine for Local Outdoor ActivitiesTechCrunchhttp://bit.ly/dE4XKKijubi.com: 6 outdoor activities you wouldn’t expect from a travel siteLos Angeles Timeshttp://bit.ly/Pjbk5

Public Relations Senior Account Manager supporting a variety of consumer technology clients in the consumer and enterprise space from start-ups to leading Fortune 500 Fortune 500 companies including Cisco, Microsoft, Novatel Wireless, iriver, Mobile Entertainment Forum (MEF), ABBYY, Vusion, Odyssey Software, RoyaltyShare, SingleClick Systems, MediaRiver, Validas, MegaPath, Socket Communications, IPLocks, LiveWire Mobile, CarShield and many others.Feature articles/segments placed in Wall Street Journal, New York Times, USA Today, Newsweek, Good Morning America, The View, BBC World News, Businessweek, and countless others.Samples of coverage placed:Wi-Fi to Go, No Cafe NeededNew York Timeshttp://bit.ly/1RT9xrWi-Fi on the go with MiFi 2200 Intelligent Mobile HotspotUSA Todayhttp://bit.ly/6EI6FSave Up to $5000 on Your Tech ToolsGood Morning Americahttp://bit.ly/16g2s1CES: Power on the GoCNNhttp://bit.ly/iZxxsMobile Tech Conference Kicks OffBBChttp://bit.ly/udoqN

Managed all aspects of concert production company, producing and promoting reggae tours for international artists throughout all West Coast markets from Seattle to Santa Cruz. Responsibilities included contract negotiation, promotion, creative ad development, travel and lodging coordination, artist hospitality, artist branding and development, crew and street team management and venue relations. Artists/tours promoted include: U Roy, Big Youth, The Gladiators, Don Carlos, Midnite, Dezarie, Batch & Ras Attittude, Bambu Station, Army, Abja, Niyorah, Ancient King, Pressure, Prezident Brown, and others.

Responsibilities as Event Manager included managing all logistical aspects for professional training seminars across the country. Secured executive travel arrangements including flights and lodging, prepared executive travel dossiers, managed database of trainers and trainees, and assisted in event facilitation.