Michael P. Email & Phone Number

San Antonio, Tx, Us

Texas, United States

AI-based solutions for application in SMBs and advertising agencies.

Houston, Texas, United States

Initiated and built BRM's digital marketing department from the ground up starting in 2016.Initiated and built BRM's digital marketing department from the ground up. Increased digital ads and services revenue from $255K in 2017 to over $2.6 million in 2023. Boosted agency digital commissions from $76K to over $1.14 million within the same period. Digital services now account for 46% of company sales; their profitability is three times higher than traditional media… Show more Initiated and built BRM's digital marketing department from the ground up starting in 2016.Initiated and built BRM's digital marketing department from the ground up. Increased digital ads and services revenue from $255K in 2017 to over $2.6 million in 2023. Boosted agency digital commissions from $76K to over $1.14 million within the same period. Digital services now account for 46% of company sales; their profitability is three times higher than traditional media services.Implemented call tracking technology, utilizing AI for enhanced lead generation and ad performance. This resulted in first-year adoption revenue growth and profitability growth of 114% in digital ads and services in 2020.Early adopter of CallRail’s AI-driven Conversation Intelligence and Premium Conversation Intelligence software allowing for improved client ad performance. This resulted in first-year adoption revenue growth of 71% and profitability growth of 58% in digital ads and services in 2021.Early adopter of Google's Performance Max campaigns that leverages AI for enhanced ad performance and integrating them as a standard offering resulting in first-year adoption revenue growth of 73% and profitability growth of 80% in digital ads and services in 2022. Researched and integrated AI technologies to transform digital operations and processes companywide resulting in improved ROI, increase efficiency, enhanced decision-making, and increased revenue growth across digital ads management, reporting, project management, client management, research and podcast production. Established agency partnerships with CallRail resulting in $80K in passive agency revenue.Established agency partnerships with Google Ads and Facebook/Meta Ads platforms.Recruited, trained, and led a high-performing digital marketing team, expanding it to include digital ads specialists, a creative director, and a content specialist. Recognized by team members as "the best manager they have ever worked for." Show less

Houston, Texas Area

San Antonio, Texas Area

Work with digital ad agencies and SMBs. Manage SEM campaigns on search engines. Define marketing goals, create strategy for digital marketing campaigns, and execute marketing plans while tracking conversions. Provide and execute data-driven campaign strategies. ECommerce SEM and SEO. Plan and execute content marketing campaigns. Design and maintain websites. Track website performance with analytic tools and create custom reporting for clients based on a broad selection of performance… Show more Work with digital ad agencies and SMBs. Manage SEM campaigns on search engines. Define marketing goals, create strategy for digital marketing campaigns, and execute marketing plans while tracking conversions. Provide and execute data-driven campaign strategies. ECommerce SEM and SEO. Plan and execute content marketing campaigns. Design and maintain websites. Track website performance with analytic tools and create custom reporting for clients based on a broad selection of performance statistics. Social media campaign management. Show less