I help companies to achieve their goals through the strategic and tactical execution of marketing plans. An experienced marketing professional, I create and implement strategies that deliver business results.Technically competent in digital technologies from website and eCommerce platforms to CRM and marketing automation, I also possess the creative and analytical skills to tackle a wide range of marketing challenges. Although I have a comprehensive understanding of the digital marketing landscape, I remain steeped in the fundamental principles of marketing with a good balance between the big-picture view and an analytical focus. My experience covers the complete spectrum of marketing activities from strategy and planning to implementation and monitoring results. I’m passionate about keeping up-to-date with the latest marketing trends and technologies, I appreciate the value of data, and I am fully conversant with web analytics to monitor campaigns, measure success, and inform strategy.A hands-on approach and a strong understanding of current online marketing concepts have helped me to nurture leads at different stages of the customer journey and successfully increase traffic, enquiries, and conversions for several brands. This includes developing inbound and outbound content strategy to support lead nurturing throughout the buying cycle and customer journey, as well as planning, developing, and implementing effective lead generation and promotional campaigns that utilise the full marketing mix.SKILLSMarketing Strategy, Marketing Management, B2B Marketing, Digital Marketing, E-commerce, Brand Management Strategy, Inbound Marketing, Integrated Marketing, Marketing Communication, Demand Generation, Lead Generation, CRM, Marketing Automation, Website Design and Optimisation, CMS (Content Management Systems), SEO (Search Engine Optimisation), PPC, CRO, Web Analytics, Social Media Marketing, Content Marketing, Email Marketing, Digital Transformation, Print Management, Graphic Design.