Michael Kennedy Email & Phone Number

Dublin, IE

Dublin, County Dublin, Ireland

Dublin City, County Dublin, Ireland

Ireland

Market consultant for retail, consumer goods and IT

County Dublin, Ireland

• Leadership of the Samsung Domestic appliance sales in Ireland, managing the local team across sales, marketing, product management, logistics and training.
• Turned around a poorly performing DA business -25% consolidated profit to +3% over an 18 month period.
• Held dual responsibility of the Ireland TV and DA business between May 2017 and June 2019.
• Achieved No 1 Market share in Ireland after developing and managing a profitable sale portfolio and premium brand strategy across the key categories of refrigeration, laundry, cooking, vacuum and built-in.
• Planned a path to achieved Number 1 in Premium laundry with-in 16 months from a position of 6th in the market 5% market share, achieved No 1 in the market with-in 15 months with 18% +€499.
• Set up a new route to market for Samsung DA products through Holland bypassing the UK due to Brexit.

Dublin, Ireland

• Led Samsung's Mobile and IT team in Ireland ensuring that Samsung Mobile maintained it's number 1 position in the Ireland Mobile market both in Volume and Value.
• Cross category product range including Mobile, Tablet, Wearables and accessories.
• New and existing customer relationship management across operator, retail, B2B and distribution.
• Key stakeholder within the Samsung Mobile and Enterprise organisation in the UK and Europe ensuring that Samsung's goals were achieved and implemented in Ireland.
• Responsible for P&L, forecasting and pricing across all 4 categories. Setting Annual/Quarterly targets by customer by category and negotiate account terms.
• Collaborated with product management, enterprise, commercial finance, marketing and logistics teams on a day-to-day basis.

Ireland, Dublin

• Managed and motivated the Samsung Mobile sales team delivering and exceeding quarterly targets while delivering on P&L.
• Channel Management for Samsung's range of products in Handsets, Tablet, Net PC, DI and Accessories. Incorporated world class in-store display units.
• Managed a number of key accounts in the Irish Mobile market such as Vodafone, Three, Tesco Mobile Ireland and CPW delivering over 65% of total turnover.
• Consistent delivery of targets on Sales, Distribution and Profitability.
• Responsible for a number of electrical retailers at head office level such as Harvey Norman, DID and Powercity on a successful role out of our galaxy Tablet range.
• Customer relationship management at both a Global and Local level.

• Key account management in the areas of Wholesale, Symbol and Multiple developing and delivering business plans based on profitability for each account.
• Launched the Brand Villa Maria into key Retailers ADM, BWG and Tesco, now recognised as the no 1 New Zealand wine in Ireland
• Promotional planning in line with company strategy
• LTA negotiations developing pricing strategy for accounts

Leinster

• Responsibility for an area that generated €35m in NSV with 10% growth in 07.
• Management of Grocery, Impulse, Wholesale and Food Service channels.
• Key account management through head office contact and groups of accounts.
• Responsibility for 8 Sales Developers - Recruitment - Coaching/Training - Targeting - Promotions/Equipment - Overall Sales.

Business/Commerce, General

Education record