Market consultant for retail, consumer goods and IT

• Leadership of the Samsung Domestic appliance sales in Ireland, managing the local team across sales, marketing, product management, logistics and training.• Turned around a poorly performing DA business -25% consolidated profit to +3% over an 18 month period.• Held dual responsibility of the Ireland TV and DA business between May 2017 and June 2019.• Achieved No 1 Market share in Ireland after developing and managing a profitable sale portfolio and premium brand strategy across the key categories of refrigeration, laundry, cooking, vacuum and built-in.• Planned a path to achieved Number 1 in Premium laundry with-in 16 months from a position of 6th in the market 5% market share, achieved No 1 in the market with-in 15 months with 18% +€499.• Set up a new route to market for Samsung DA products through Holland bypassing the UK due to Brexit.• Managed and developed customer base while seeking out further opportunities with new customers both in domestic retail and commercial B2B along with property developers and builders.• Negotiated annual commercial agreements with partners, conduction monthly, quarterly, and annual review with partners and staff focusing on professional and personal development.

• Led Samsung's Mobile and IT team in Ireland ensuring that Samsung Mobile maintained it's number 1 position in the Ireland Mobile market both in Volume and Value.• Cross category product range including Mobile, Tablet, Wearables and accessories.• New and existing customer relationship management across operator, retail, B2B and distribution.• Key stakeholder within the Samsung Mobile and Enterprise organisation in the UK and Europe ensuring that Samsung's goals were achieved and implemented in Ireland.• Responsible for P&L, forecasting and pricing across all 4 categories. Setting Annual/Quarterly targets by customer by category and negotiate account terms.• Collaborated with product management, enterprise, commercial finance, marketing and logistics teams on a day-to-day basis.

• Managed and motivated the Samsung Mobile sales team delivering and exceeding quarterly targets while delivering on P&L.• Channel Management for Samsung's range of products in Handsets, Tablet, Net PC, DI and Accessories. Incorporated world class in-store display units.• Managed a number of key accounts in the Irish Mobile market such as Vodafone, Three, Tesco Mobile Ireland and CPW delivering over 65% of total turnover.• Consistent delivery of targets on Sales, Distribution and Profitability.• Responsible for a number of electrical retailers at head office level such as Harvey Norman, DID and Powercity on a successful role out of our galaxy Tablet range.• Customer relationship management at both a Global and Local level.• Promotional planning and delivery of marketing plans and stock management in line with company strategy.• Work in conjunction with the General Manager, Head of Marketing and Product management in delivering the overall company strategy.• Work with our operator partners to deliver Samsung's Enterprise strategy, targeting potential new enterprise end users with the launch of Samsung Knox.

• Key account management in the areas of Wholesale, Symbol and Multiple developing and delivering business plans based on profitability for each account.• Launched the Brand Villa Maria into key Retailers ADM, BWG and Tesco, now recognised as the no 1 New Zealand wine in Ireland• Promotional planning in line with company strategy• LTA negotiations developing pricing strategy for accounts

• Responsibility for an area that generated €35m in NSV with 10% growth in 07.• Management of Grocery, Impulse, Wholesale and Food Service channels.• Key account management through head office contact and groups of accounts.• Responsibility for 8 Sales Developers - Recruitment - Coaching/Training - Targeting - Promotions/Equipment - Overall Sales.