Michael Keshen Email & Phone Number

Oakville, ON, CA

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Earned top search engine ranking spots for "digital coaching" keywords, including a featured snippet and three links in the 'Videos' section. Previously, EZRA had no rankings for these primary keywords.- Oversee LinkedIn strategy. From 2022-2023, we earned an average engagement rate of 16.48% (vs. industry benchmark of 3.16%) and organically gained.

Toronto, Ontario, Canada

- Conceptualized and lead development of HiMama Academy, an online learning platform for childcare providers to earn professional developmemt credits.- Opened a new line of revenue with Academy, earning a higher average deal side than the company's core childcare software.- Worked alongside State departments and accreditation providers to ensure HiMama.

Toronto, Canada Area

Toronto, Canada Area

• Manage B2C team, including Content Marketing Specialist, Marketing Automation Specialist and Social Media Coordinator
• Generate service requests and reviews from homeowners to support home service professionals (B2B audience)
• Lead content marketing strategy, development and execution
• Introduced social video marketing strategy
• Ensure consistent brand tone across all channels
• Optimize content for SEO for maximum exposure

Toronto, Ontario, Canada

Toronto, Canada Area

• Develop and oversee Hover content marketing strategy.
• Create and optimize pages on hover.com to effectively communicate brand story and improve search engine rankings.
• Write blog posts that appeal to Hover customers, generate new leads and drive adoption of Hover’s services.
• Foster engagement with Hover’s audience via social media and email newsletters.
• Measure ROI of marketing initiatives to measure success and guide future efforts
• Manage projects involving key stakeholders, team members from other departmentsand freelancers.

Toronto, Canada Area

• Write and design marketing materials including: eBooks, white papers, blogs, infographics, PowerPoint presentations and webinars
• Educate customers on how to use Uberflip by creating guides, maintaining the Uberflip Knowledge Base, speaking directly with customers and hosting webinars
• Update customers on company news and product updates with a monthly newsletter
• Lead channel marketing opportunities by creating product demos for and liaising with high-profile leads

Toronto, Canada Area

Toronto, Canada Area

• Planned, developed and ran a series of experiments investigating the learning potential ofthe Kinect controller for Xbox 360
• Recruited participants through targeted advertisements
• Facilitated communication between all involved with the project
• Managed and assigned tasks to team

Toronto, Canada Area

• Digitized a large collection of postcards from the early 20th Century
• Developed a system for categorizing the postcards in order to be easily searchable
• Researched concentration of ownership in the Canadian media industry
• Ensured that the project was completed on-time

Canada

• Drove a vehicle for Google’s Street View project in various locations across Canada
• Captured images and performed routine maintenance on cameras
• Reported daily to two supervisors at the head offices in Mountain View, California
• Acted as an ambassador for the Google Street View project

Toronto, Canada Area

• Assisted with general administrative duties
• Prepared items for distribution to clients
• Retrieved items from archives
• Multi-tasked numerous responsibilities

Toronto, Canada Area

• Researched advertising rates for magazines
• Compiled research into a database
• Ensured project was completed on-time and within budget
• Reported daily to supervisors

Master'S Degree, Communication And Culture

Bachelor'S Degree, Communications Studies