Michael Keshen Email & Phone Number

Oakville, On, Ca

Oakville, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Earned top search engine ranking spots for "digital coaching" keywords, including a featured snippet and three links in the 'Videos' section. Previously, EZRA had no rankings for these primary keywords.- Oversee LinkedIn strategy. From 2022-2023, we earned an average engagement rate of 16.48% (vs. industry benchmark of 3.16%) and organically gained 10,118 followers (an 87% increase). - Launched YouTube strategy with coaching thought leadership videos, which I wrote, produced, hosted, directed and promoted, working alongside the Creative, Content and EZRA Labs teams. - Conceptualized and developed an ROI Calculator to help shift the perception of coaching from an expense to an investment. Collaborated with an external creative agency and EZRA Labs teams to produce.- Oversee resources section of website (including blog), increasing organic sessions to helloezra.com by 119% over the past six months.- Produce newsletter, maintaining an average clickthrough rate of 17% (vs. industry benchmark of 2.3%) - Work alongside creative, video and SEO agencies.

Toronto, Ontario, Canada

- Conceptualized and lead development of HiMama Academy, an online learning platform for childcare providers to earn professional developmemt credits.- Opened a new line of revenue with Academy, earning a higher average deal side than the company's core childcare software.- Worked alongside State departments and accreditation providers to ensure HiMama Academy met all standards to be accepted towards a childcare provider's annual professional development requirements.- Led the development of Academy's course curriculum and content.- Produced a weekly podcast (Preschool Podcast). One standout episode features Canada's Minister of Families, Children and Social Development after they contacted us about appearing on the show.- Created the weekly newsletter.- Oversaw a weekly webinar series with a dedicated fan base.- Was editor in chief of the blog.- Produced the annual Childcare Benchmark Report, including research, writing, design and promotion.- Manage the Content & Community team with three direct reports.

Toronto, Canada Area

Toronto, Canada Area

• Manage B2C team, including Content Marketing Specialist, Marketing Automation Specialist and Social Media Coordinator• Generate service requests and reviews from homeowners to support home service professionals (B2B audience)• Lead content marketing strategy, development and execution• Introduced social video marketing strategy• Ensure consistent brand tone across all channels• Optimize content for SEO for maximum exposure• Implemented email marketing automation program• Manage Google reviews

Toronto, Ontario, Canada

Toronto, Canada Area

• Develop and oversee Hover content marketing strategy.• Create and optimize pages on hover.com to effectively communicate brand story and improve search engine rankings.• Write blog posts that appeal to Hover customers, generate new leads and drive adoption of Hover’s services.• Foster engagement with Hover’s audience via social media and email newsletters.• Measure ROI of marketing initiatives to measure success and guide future efforts• Manage projects involving key stakeholders, team members from other departmentsand freelancers.

Toronto, Canada Area

• Write and design marketing materials including: eBooks, white papers, blogs, infographics, PowerPoint presentations and webinars• Educate customers on how to use Uberflip by creating guides, maintaining the Uberflip Knowledge Base, speaking directly with customers and hosting webinars• Update customers on company news and product updates with a monthly newsletter• Lead channel marketing opportunities by creating product demos for and liaising with high-profile leads

Toronto, Canada Area

Toronto, Canada Area

• Planned, developed and ran a series of experiments investigating the learning potential ofthe Kinect controller for Xbox 360• Recruited participants through targeted advertisements• Facilitated communication between all involved with the project• Managed and assigned tasks to team

Toronto, Canada Area

• Digitized a large collection of postcards from the early 20th Century• Developed a system for categorizing the postcards in order to be easily searchable • Researched concentration of ownership in the Canadian media industry• Ensured that the project was completed on-time

Canada

• Drove a vehicle for Google’s Street View project in various locations across Canada • Captured images and performed routine maintenance on cameras• Reported daily to two supervisors at the head offices in Mountain View, California• Acted as an ambassador for the Google Street View project

Toronto, Canada Area

• Assisted with general administrative duties • Prepared items for distribution to clients• Retrieved items from archives• Multi-tasked numerous responsibilities

Toronto, Canada Area

• Researched advertising rates for magazines• Compiled research into a database• Ensured project was completed on-time and within budget• Reported daily to supervisors

Master'S Degree, Communication And Culture

Bachelor'S Degree, Communications Studies