Manage digital sales and strategy for FOX61 & CW20 in Hartford, CT and WNEP in Scranton, PA as a part of the TEGNA brand. Our core tactical strategies include:- Premion OTT/CTV (www.premion.com)- FOX61.com Pre-Roll and Display- WNEP.com Pre-Roll and Display- Social Media Marketing- Extended Reach Programmatic- Transparent Reporting and Optimization

Manage 6 local reps, 3 category reps (entertainment, auto, real estate), and 1 special sections manager generating $8M total revenue. Responsibilities include:- Collaborating with division managers, digital operations, print operations, circulation, and events/sponsorships to develop synergies that lead to sales. - Prospecting, presenting proposals, and closing sales alongside team while forecasting progress and reporting wins and roadblocks to management. -Leading strategic, department-wide sales programs and initiatives that challenge employees to think differently and creatively to excel over competition in fast-paced, deadline-driven environment.

Managed $1M in special section revenue, leading team of 3 entertainment sales consultants and 5 inside sales consultants focused on developing new business. Generated leads, coached and motivated team toward exceeding revenue goals.

Maintained strong relationships with 200+ category clients (sports, theater, movie studios, hospitality, dining). Generated leads, developed relationships, presented advertising campaigns, and closed highly engaging proposals. #1 digital seller in 2013.

Contributed to projects by aligning tactics (web design, SEO/PPC, social media, link-building, content creation, mobile marketing) with strategy and campaign. Researched websites, analyzed effectiveness, and presented results to prospects, thereby building strong relationships and converting prospects into clients.Specialties:Search Engine Optimization (SEO), Social Media Marketing Strategy, Web Design, Web Analytics, Pay-Per-Click (PPC), Conversion Based Web Marketing, Search Marketing, Analytics Consulting, Content Writing, Online Brand Reputation Management

Directed team of 30+ advertising sales associates. Hired, trained, and coached new employees. Managed revenue growth of 7 B2B trade magazines and $13.4M annual budget. Hired, trained, and adjusted staffing to maintain average $20K/month per rep quota. Magazine Titles: Manufacturing Today, Construction Today, Food & Drink, Energy & Mining International and Management Today

Managed a 1000+ sports tape library for the production of the 2003 ESPY Awards Show.

Booked post-production services for producers from all the major television networks.Our clients were producers from ESPN, MTV, VH1, Lifetime, Showtime, Comedy Central, CNN, and HBO to name a few.