Michael Griffin is an experienced direct response advertising executive in business-to-consumer markets. He most recently serves as the CEO and managing partner of two full-service, national advertising agencies headquartered in the Midwest that provide a full spectrum of customer acquisition solutions -- both online and offline -- for their clients. Formerly the chief marketing officer for a large, private post-secondary educational institution, Michael understands media management on both sides of the client/agency relationship. He continues to invest in a variety of organizations that align closely with his personal interests. These includes businesses in the cosmetic industry, subscription box industry, international imports and exports, hair and beauty, and home improvement/home service marketing.Michael has 27 years of experience in media management, customer relationship management systems, creative design and direction, product development, subscription-based marketing, affiliate management, online lead generation techniques, cosmetic brands, and call center/telephony solutions.Personal and Professional Specialties Include: Lead Generation, Call Center Solutions, Affiliate networks, Direct Response Marketing, Pay Per Performance Advertising, Marketing and Advertising for Business-to-Consumer Verticals, Non-Profit Administration, Media Management, Global Trading, Imports and Exports, and Online Subscription-based Product Marketing and Recurring Revenue Models.
Listed skills include Lead Generation, Sem, Marketing, Online Advertising, and 46 others.