Michael S. Kienzle Email & Phone Number

Huntsville, AL, US

Huntsville, Alabama, United States

Embedded with the Army's Rapid Capabilities and Critical Technology Office (RCCTO) with strategy, digital design, marketing, and platform development.

Huntsville, Alabama, United States

• Planning and implementing strategic business development plans for simulation products and software development services to global government and commercial organizations.
• Lead business development efforts for federal government programs, including GSA Multiple Awards Schedule, U.S. Space Force Catalyst Accelerator, and NASA Solution for Enterprise-Wide Procurement.
• Develop target audiences. Work with sales team to create audience-appropriate content for digital and print formats.
• Coordinate conferences and tradeshows.

Florence, Alabama Area

• Recruited to establish marketing, public relations, and sales strategies for Tri-State Metals' hospitality design fabrication and business signage divisions, Creative Edge Hospitality Art and Alabama Metal Art.
• Developed new brand guidelines and creative direction for both business divisions.
• Implemented marketing tech stack solutions, including ActiveCampaign, a marketing automation and CRM platform; Hootsuite, a social media management platform; and select website applications and plug-ins. Migrated.
• Developed sales funnels to align with identified buyer personas. Pipelines included landing pages, automated emails, blogs, eBooks, videos, digital ads, social media, and popup ads. Developed custom audiences for.
• Coordinated account-based marketing campaigns that included personalized emails, eBooks, sales brochures, and direct mail.
• Designed and launched three new mobile friendly websites and integrated custom Google Analytics. Reduced web hosting costs by moving three company websites under the umbrella of one provider and bringing web design.

Huntsville, Alabama Area

• Developed and executed communications plans integrating marketing automation, websites, digital media, and social media for domestic and global markets.
• Developed multimedia training strategy for new product lines. Managed editorial process and directed contributors for content creation that included 60+ videos, webpages, and knowledge based articles.
• Managed marketing automation efforts for email campaigns. Led team in deploying 200,000 to 500,000 weekly emails for prospects, customers, and channel partners.
• Pitched and launched video case studies and testimonial campaigns to enhance channel marketing and account-based marketing strategies.
• Produced hundreds of videos including web series, training videos, promotional spots, and commercials. Increased YouTube uploads 400% from 2014-2019 and improved viewership an average of 27% year over year.
• Increased Facebook conversions to website by 45% and from Twitter by 24%.

Huntsville, Alabama

• Structured new marketing department for the largest Roto-Rooter franchise in the U.S.
• Created content strategy showcasing the people and services behind the brand. Placed a local face on a national brand by featuring service technicians in videos, social posts, and service call reminders.
• Developed and implemented decision trees and scripted responses for call center representatives to employ, improving call hold time by 45%.

Savannah, Georgia Area; Huntsville, Alabama Area

• Founded marketing and public relations agency, specializing in video production.
• Developed marketing and public relations strategies and campaigns for small and emerging businesses. Contracted with local and state government entities.
• Produced a weekly real estate television show that became the longest running (9 years) and top viewed regional Comcast On-Demand program.
• Awarded Business of the Year for Excellence in Customer Service, 3 consecutive years, by Savannah Area Board of REALTORS®.
• Videoed court proceedings under contract by the Chatham County, Georgia, District Attorney’s Office for broadcast on the Savannah government channel.
• Contracted by Georgia Association of REALTORS® to produce video education courses for state licensees.