Responsibilities:• Architect and spearhead industry strategies driving accelerated growth across Oil & Gas, Chemical, Mining/Metals, and New Energy markets by aligning company strengths with customer needs.• Forge strategic partnerships with sales leadership, Business Unit executives, and the Marketing organization to conceptualize and implement growth initiatives for new product launches and hero product campaigns.• Provide industry insights that shape company strategies, ensuring alignment and synergy across business units.• Design and execute high-impact marketing campaigns to elevate brand visibility and drive demand generation.• Empower sales teams with strategic messaging, bespoke value propositions, and premium content for impactful customer engagement.• Formulate and present business cases for new product development by capturing and analyzing direct Voice of Customer (VOC) feedback.• Lead a high-performing marketing team in creating and executing campaigns grounded in industry strategy, ensuring alignment with organizational objectives.• Pioneered the strategic development process for the OEM segment, establishing a foundation for long-term growth and market leadership.• Showcase success stories by spotlighting customer challenges, implemented solutions, and tangible impact.• Establish and monitor Key Performance Indicators (KPIs) and Integrated Business Objectives (IBOs) to ensure the impact of marketing-led initiatives is aligned with business goals.Achievements:• Delivering high performing marketing programs that generate and convert high-quality leads, enabling sales organization with significant double digit revenue growth while in this role.• Developed compelling business cases for increased industry marketing budgets, substantiating ROI through rigorous cost-benefit analysis and enhanced customer outcomes.• Created business cases for high impact acquisitions and new product development projects, leading to investments by the company.

I was responsible for our $750M global chemical industry marketing business and strategy.• Led a high performing team of industry professionals who consult to chemical producers on achieving higher operational performance of their assets • Built and executed a global sales and marketing strategic plan to achieve faster than market growth rates in a competitive market space• Analyzed industry trends and changing customer needs to align product and services development for maximizing growth and differentiation• Developed and launched global sales training specifically tailored to guide our engagement with customers focusing on value creation, differentiation, and meeting the needs of our users

• Provided monthly forecast of expected sales revenue to leadership and operations for managing headcount, investment priorities, and profitability• Provided monthly forecast of expected product mix for Operations Planning process with supply chain • Managed North America product discounts to maintain acceptable gross profit while winning at a premium over competitors• Facilitated periodic collaboration between sales and marketing leaders to communicate product needs, industry trends, competitive threats, and growth program development• Led team of Flow Specialists that developed marketing and sales programs focused on helping our sales channel achieve their performance goals throughout North America• Accomplishments include: -Grew sales in North America by +7% CAGR during a downturn in O&G sector by focusing on competitive penetration, services, and new product programs -Developed competitive penetration sales program that organically grew sales by 5% in 2016 and laid the foundation of growth in fiscal years 2017 and 2018 of more than 15% respectively -Developed sales forecasting process to communicate large project activity and MRO booking levels each period that has aided operations planning to be within 3% of operational forecast, improving by a factor of 4X

• Collaborated with Emerson Impact Partners to develop trust based relationships for improved business results for both organizations.• Responsible for sales and sales forecasting for multi-divisional product lines.• Provided leadership direction within the Sales Excellence and Human Resources organizations to develop the skills and abilities of sales and sales leadership.• Provided leadership to a business critical initiative that improved site team effectiveness through education, coaching, and sharing of best practices which was adopted on a global basis within the company.• Developed and maintained high level relationships within customer organizations to improve platform status.• Accomplishments include: -Provided Executive Sponsorship for customer purchasing agreement for exclusivity on Emerson content with annual sales of $28M -Successfully implemented account team program focused on growing solution capabilitles with targeted customers, first year program growth was $12M or 8% -Provided leadership and content development for Industry Solution workshops within the customer site team program. This program provided strategies that focused on growing Emerson's solutions within the Chemical and Refining industries.

• Developed and implemented sales planning process to capitalize on biggest opportunities.• Assessed and created personal development plans for high performing sales team that was based on improving professional competencies.• Implemented formal business reviews with high level customers.• Created a coaching platform that enabled sales and service to exceed quotas and goals.• Managed a team of ten sales people and service technicians generating significant revenue.• Led sales team through successful integration of new acquisitions.Accomplishments: -Grew top line sales by 9% CAGR by focusing on new customers and installed base management -Recognized by management for leadership provided during new product acquisition

• Led project pursuit teams to ensure success on large, complex projects.• Trained sales force on new product releases, solution selling skills, personal development, competitive strategies, and prospecting for new customers.• Interfaced with Engineering Department to communicate customer needs and translate those needs into unique solutions that resulted in a price premium.• Provided highly detailed competitive analysis to sales team to maximize profit margins on project pursuits.• Designed strategic opportunity matrix to increase situational fluency on targeted applications.

• Managed high level relationships at all chemical accounts to grow business opportunities.• Developed and maintained exclusive chemical customer agreements by focusing on value creation.• Exceeded revenue targets each fiscal year in a very competitively held customer base in the chemical industry.• Educated customers on flow technology via presentations, solution development, and application assistance.• Coached and mentored other sales representatives with application knowledge on targeted applications, competitive technologies, and market opportunities.• Major accomplishments included: -Secured major chemical project that included global project pursuits with Emerson Process Management in China and Japan with heavy competition from flow competitors. –President’s Award, FY2003 -Gustav Gaspard De Coriolis Award for revenue over 125% to goal, FY2003

• Maintained existing customer accounts in excess of $3M in annual sales.• Revenue for FY2000 was 102% of plan, which was 15% higher than FY1999.• Trained customer base on new products and programs.

• Analyzed and maintained adequate inventory levels of product to support transactional sales growth for the company, include max/min levels, safety stock and reducing holding costs• Worked with suppliers to achieve cost savings based on volume commitments and optimized portfolio management• Assembled and packaged instrumentation on large projects where expedited turnaround was required